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Effectual website design should meet its deliberate function by conveying its particular message which simultaneously engaging the visitor. Several factors such as reliability, shades, typography, imagery, simplicity, and functionality contribute to good website design.

Numerous key factors were considerable while designing a website.

A well-designed website can help build faith and direct visitors to take measure. Building a great user experience involves making sure your website design is optimized for usability (form and aesthetics) and how easy is it to use (functionality).

Here are some approaches that will assist you when assessing your next web project.

1. WEBSITE SENSE

Your website needs to acclimate the requirements of the user. Having an explicit intention on all pages will enable the user to interact with what you have to offer. First, decide the goal of your website. There are many sectors in designing a website. Like providing valuable information, business, entertainment, e-commerce, education, edutainment, etc.

There are many different purposes that websites may have but there are core intentions standard to all websites;

• Expressing Expertise
• Creating Your Reputation
• Generating Leads
• Sales and After Care

2. SIMPLICITY

Simplicity is the finest form to go when considering the user knowledge and the usability of your website. Here are some of the ways to achieve simplicity through design.

Colour

Colour has the ability to convey messages and prompt emotional responses. Discovering a colour palette that matches your brand will entitle you to exploit your client’s manners towards your brand. Keep the colour selection confined to less than 5 colours. Tempting colour combinations increase customer attention and make the user feel good.

Type

Typography plays vital role on your website. It controls attention and operates as the optical interpretation of the brand voice. Typefaces should be readable and only use a maximum of 3 different fonts on the website.

Imagery

Imagery is visual element used within communications. It includes photography, illustration, video and all kinds of graphics. All imagery should be explicit and find the spirit of the company and act as the epitome of their brand personality. Most of the initial information we consume on websites is visual as a first impression. It is important that high-quality photographs are used to form an impression of professionalism and credibility in the visitors’ minds.

3. NAVIGATION

Navigation is the path of rectifying system used on websites where visitors interact and encounter what they are looking for. Website navigation is key to retaining visitors. If the website navigation is incoherent to the visitors, then will find what they need elsewhere. Keeping navigation simple, reflexive and compatible on every page is key.

4. F-SHAPED PATTERN READING

The F- based design is the most standard way visitors examine text on a website. There is a study where eye-tracking studies records says that most of what people see is in the top and left areas of the screen. The F shaped layout imitates our natural way of reading in the left to right and top to bottom. An effectively ranked website will function with a reader’s natural pattern of reviewing the page.

5. VISUAL ORDER

Visual order is the sequence of segments in hierarchy of importance. This is accomplished either by size, colour, imagery, contrast, typography, whitespace, texture and style. One of the most vital functions of visual order is to establish a focal point; this offers visitors where the most important information is.

6. CONTENT

An effective website has both prominent design and significant content. Using prominent language great content can attract and influence visitors by flipping them into customers.

 7. GRID BASED LAYOUT

Grids support the structure of your layout and keep your content organised. The grid helps to align segments on the page and maintain to be cleaned. The grid-based layout organizes content into a clean strong grid structure with columns, sections that line up and feel proportional and impose order and results in an aesthetically attractive website.

8. LOAD TIME

Waiting for a website to load will renounce visitors. Nearly half of web visitors anticipate a site to load in 2 seconds or less and they will potentially leave a site that isn’t loaded within 3 seconds. Optimising picture sizes will aid load your site quicker.

9. MOBILE FRIENDLY

People now a days like using portable versions like mobile, laptop, tab.

Most of the people are using their mobile phones or other gadgets to browse the web. Building website layout might vary for different devices. It is important to consider making your website with a responsive layout where your website can revise to different screens.

Bill Gates,
In modern world, people enjoy using the internet. But few with a disability were unable to utilize such things. As Bill Gates, Co-founder of Microsoft, said

“The advanced of technology, is based on making it fit in so that you don’t even notice it, so it’s part of everyday life”

Donot agonize about disability let’s revise the way of life using technology.

Introduction to Web Accessibility

Web accessibility implies every person in the world, even with a disability, can browse the products on the web independently and also understand your written content and services. Specially designed and coded websites and web tools will make sure that people with disability can use them. However, presently, multiple sites and tools are designed with accessibility impediments that make them challenging or unattainable for some people to use.

People with disability will have different types of disabilities. So, they require different types of web accessibility accommodations.

Some visionless person needs descriptive alt tags on your images so their screen reader can describe them to them

• Someone with a motor disability needs to be able to navigate the whole site using the keyboard instead of a mouse
• Someone who is deaf needs subtitles or sign language interpretation alongside your videos
• Someone with low vision needs a high contrast ratio and clear fonts on all your texts

Simple steps to build Web Accessibility

1. Choose the best CMS 

Pick right content management system to build your websites.

There are multiple CMS obtainable. After choosing correct CMS, grab suitable template, theme, content, layouts, modules and plugins.

Additional Tip

Make sure that content is accessible while editing toolbars and video players. For example, editing toolbars should include options for headings and accessible tables, and video players should include closed captioning.

2. Creating the Content structure 

Create unique content, use styles, proper arrangements of headings by using CSS. To navigate content, screen readers will use heading structures and, make sure of the heading arrangements.

Additional Tip

• Always use <h1> tag for the primary title of the page.
• Use headers to exhibit and manage your content structure.
• Follow heading levels (starts from an <h1> to an <h3>), as screen reader users will wonder if content is missing.

3. Include alt text for images.

Alt text should be provided for all images. It is regarded as an substantial criteria. By doing this, screen reader users will understand the messages communicated with images on the page. This is particularly essential for instructive images (such as infographics).

Additional Tip

While making the alt text, the content should contain the message you expect to convey through that image. If alt text is not provided, then screen reader will read the file name with the image attached with the link.

4. Unique Links & Names

It is important to use text while including links in your content.

Use descriptive words for your link. Try to avoid using short words like

‘click here’ which is not considered as descriptive word, and is unusable for a screen reader user. It works in simple way, visual users scan the page for linked text, visually-impaired users will use their screen readers to scan for links. Using descriptive text will help to explain the link context and also aids screen reader users often do not read the link within the context of the rest of the page.

Additional Tip

Content of the links, were presented first. This will help screen readers to navigate links.

5. Use color with care

The most typical form of color deficiency, red-green color deficiency, impacts approximately 8% of the population. Using colors will helps disabled people to distinguish and organize content clearly. Also, it is significant for other people too. Consider all the primary characters which is to be used in the websites.

Additional Tip

There are many tools where we can assess color, contrast, aids you in making your page as visually usable as feasible to people with low vision.

6. Creating Accessibility forms.

While creating form field you must ensure that they are not labeled appropriately, the screen reader user does not have the same cues available as the sighted user. It may be inconceivable to tell what type of content should be included into a form field.

Try to give labels to fill the each form field which would help them to understand clearly.

Additional Tip

For filling name field, instead of giving Fullname, give as First name and Lastname. We have to use two separate descriptive label using label tag and also ensure the position of the label. This type of form organization can help a screen reader user keep track of progress, and can provide the context that might be lost while filling out the form. If certain form fields are required, the field should be labeled accordingly, and configured to alert the screen reader user.

7. Creating data tables 

Using tables for page layout adds added verbosity to screen reader users. If screen readers encounters a table, the userwill be advised that there is a table with “x” number of columns and rows, which preoccupies from the content.

Additional Tip

Use CSS for layout. Do not use table while using layout in website

8. Accessible with Keyboards

Users with mobility disabilities, including repetitive anxiety, may not be able to operate a mouse or trackpad. The only option for these people are able to access content through a keyboard by pressing the “tab” or “arrow” keys, or with the use of alternative input devices such as single-switch input. As a result, the tab order should match the visual order, so keyboard-only users are able to logically navigate through site content.

Additional Tip

Do not use elements that only activate when a user approaches over items with a mouse, as keyboard-only or screen readers users will not be able to start them.

9. Create ARIA roles 

ARIA (Accessible Rich Internet Applications) is a complex, effective technical specification for adding accessibility data to aspects that are not natively attainable. You should consistently use native HTML elements when they are available. Remember, the first rule of ARIA is “Don’t use ARIA.” Numerous functions that used to direct ARIA attributes are now implemented in HTML5.

Additional Tip

• Adding cues to report screen reader users of dynamic page changes, such as stock tickers and search filters.
• Rendering complex, interactive widgets such as date pickers accessible to screen reader users.

10. Accessible Dynamic content.

Screen readers may not be aware, when content updates automatically (without a page refresh).

This includes screen overlays, lightboxes, in-page updates, popups, and modal dialogs. Keyboard-only users may be trapped in page overlays.

Additional Tip

These functions can be easily driven accessible. Use ARIA roles will support front end development and frameworks specifically support accessibility.

Content marketing

Content marketing strategy is a way of attracting, engrossing and retaining a large audience of potential customers by creating and promoting relevant content blogs, white papers, social media posts, email, videos and so much more. The content marketing strategy could be said to one that is biased more towards the customer rather than on the seller. It focuses more on building a longstanding  relationship with customers, and acts as a valuable source of reliable information for the customers. 

Does content marketing really work? 

Content marketing has always been known for being a sure to work strategy, providing a competitive advantage. But does it actually work when compared to the traditional marketing strategies? Well, scientific data says as follows: 

• Content marketing has led to generational stats 3x greater than traditional marketing. 
• 82% of marketers prefer and actively invest in content marketing strategies rather than traditional marketing strategies.
• 79% of companies prefer to gather more leads and retain them through digital marketing. 
• Content marketing is also shown to be cost effective, costing 62% less than its traditional counterpart. 
• 87% of Business to Business marketers would rather use content marketing on social media. 
• Companies using content marketing are said to see approximately 30% higher growth than the ones that do not use it. 
• 47% of buyers agree to have viewed at least three to five pieces of content before making the decision to purchase any product. 

These statistics only give a glimpse of how content marketing is, and will be the largest interpersonal approach to bond building with potential customers, which in turn leads to a boom in the growth of the concerned companies and individuals who put it to good use. 

Though all sounds all and well with content marketing it is also not something to be one that is done and dusted with. Sharing valuable and original content every single time that your consumers would engage with is quite a complex playground where the rules tend to shift every single year. And that being said, how would it vary in this year of 2022? 

Content marketing and its importance in 2022:

In the year of 2022, the world of content is predicted to evolve with the marketing strategies of various brands. To quench the needs of the changing rules of the game, there are out and coming trends that are predicted to run wild in the world of content marketing. Here are some of the biggest impacting trends that’ll boast their power in 2022. 

A/B testing of website content

A/B testing is often just put away for paid advertising landing pages and not used on high-end and high-value SEO pages. However, in 2022, it is predicted that running A/B testing on your most popular blogs of yours will prove to be useful as it’ll help to judge whether it helps in increasing the conversion rate. 

Metaverse Marketing

A whopping estimate of 85 million people are said to have used augmented reality or virtual reality recently, and these statistics might just prove to be the next breakthrough in the world of content marketing. As Tihalt Technologies  of augmented and virtual realities become more and more exciting over the years, it seemingly calls out to content marketers to make use of it. Well according to the data acquired, it is quite necessary to start with marketing on metaverse.

Podcast Marketing

Audio marketing is a semi-grown content strategy and is surely to continue to grow further day by day. It is a vast platform, which includes musical platforms along with podcasts. The number of listeners has increased by 25% percent when compared to 2021 and podcasting just proves itself to be an amazing opportunity for marketers. 

Growth of individual content creators into marketing ambassadors 

This year is predicted to see another spike in the creation of content by individuals rather than an organization, using blogs, vlogs, social media and other platforms to share educational, entertaining or news related content. Several brands that have already acknowledged the power of the individual creators will strive to get them on the company ambassador wagon, or to take notes from them. 

Leveraging UGC and UDC

Leveraging user-generated content and user-directed content might just be be thing thing year. The whole world has been quite inactive during the last two years, and the consumers are more and more eager to get out there and to be active again. What does this mean? An endless amount of usable content, which will keep the on their feet gathering UG and UD contents.

3D Imaging and AR in the world of E-commerce 

Even though this is highly dependent on the type of audience that you’re catering to, 3D Imaging and AR have become irreplaceable as promoters of content. For Business to Business, video methods have been the ‘it’ factor for a while, but using 3D Imaging and AR are quickly taking over, as they promise more visibility for customization of products for clients. 

AI-generated content

Jarvis and other tools of Artificial Intelligence are predicted to have both positive and negative effects on content marketing. While AI generated content give an advantage in the less amount of effort it requires, they also equalize the advantage with the fact that authenticity could be taken over completely. Nevertheless, AI generated content will still witness a boom in 2022.

Social media video platforms

To say, the top content marketing trend would be the growing social media video platforms, out of which shorts of YouTube and reels of Instagram have seen quite a quick rise in popularity. Using the trends of these platforms, like trending remixes, lip syncs, hashtags etc to the best of their extent will be the hottest content strategy. 

With these trends leading the world of content marketing, the statistics claim success in 2022 too. And hence, here are some of the most significant content marketing statistics that you should know:

• 51% of businesses publish content every single day. 
• Content creation is the most popular form of marketing activity among business to business (B2B) marketers.
• Only 10% of marketers report to not have used content marketing. 
• Content marketing generates 3 times more leads, but costs 62% less.
• 70% of people claim to get way more information from blogs than from actual advertisements. 
• How-to videos lead with the highest popularity percent, followed by news, trends, guides and e-books. 
• Engagement with content starts to drop if and when it gets longer than a reading period of 7 minutes. 
• YouTube is the second-most visited website. 
• 70% of viewers purchased from brands after coming across them on YouTube. 
• Content marketing is on the path of beating its previous record of being a 412.88 Billion worth industry in 2021.

These growing demographics show the unending possibilities that lead to an even larger success for content marketing. The importance of content marketing strategy is unquestioned in a world where it has become a necessity. 

SEO or Search Engine Optimization is done with the motive of increasing the visibility of a website, and to improve the ranking of websites on various search engines. An SEO based company will take it upon themselves to produce solutions to the queries of their clients and to solve all their problems regarding web optimization.

A good SEO company knows the knicks and knacks of the SEO world and how it works. This knowledge will help it ensure that its clients thrive in the competitive world of internet marketing and related businesses. To consider an SEO company in India to be the best, it must possess some of the below qualities

• Experience 
• Professionalism
• A strong reputation 
• Progressiveness
• A well put together team
• An Ethical methodology 
• Honesty and commitment 
• Customizability
• Flexibility 
• Regular communication 
• Client-first attitude

What exactly do possessing these qualities mean?

Experience can be brought out in a sense that it is not determined by the number of years that it has been active in the field of Search Engine Optimization, but in the amount of work it has done for clients and in the way newer experiences were taken as lessons. 

Most companies lack professionalism as they tend to get too interpersonal with the clients which may turn them off, hence it is important to know the limits and to always keep it professional. Many companies claim to be of a reputable background, but it might be debatable. An honest reputation will come from their previous clients, and not from the words and claims of the company itself. 

A good SEO company in india needs to stay on its feet and jump on to the evolving trends, or they’ll be left back in dust. This involves a well built team that is on good terms and companionship within itself. Trends come and go, but it is the duty of an SEO company in india

to make sure that they join the bandwagon when it is still in town. 

It is also crucial that this team only carries out ethical methods to get what they want, and doesn’t involve themselves in using black hat techniques like spamming, invisible text etcetera in order to boost ranking. It must always follow the book and go by the rules in order to attain its aim. 

A good SEO company in india is also honest and committed to their clients, and is open to customize according to their needs. They should be open and flexible to meet the needs of their clients at all times. They should also be regular with their communication and always seek to have a client first attitude. 

Naming the best out of the best

If an SEO company has the above qualities, it might be considered as one of the very best. That being said, you might still want us to name a company that is growing to be the best SEO company in India in 2022. Well, to get rid of that confusion, we’ll name Tihalt as the company that takes the crown this year. 

Tihalt technologies is one of Bangalore’s trusted full-service digital agencies. With their user-centered designs, they make sure that you only get the best of everything that you might seek. They also possess the above said qualities of experience, professionalism, a strong reputation, progressiveness, a well put together team, an ethical methodology, honesty and commitment, customizability, flexibility, regular communication and client-first attitude. 

They’re not only limited to Search engine optimization, or to the traditional ways of digital marketing, but also carry out social media marketing, email marketing etc, and grow with technology as it progresses. 

They have a team of experts who take it upon themselves to optimize your website for you. They’re well aware of the growing trends and the fast moving world of technology, and keep in close track with them. While optimizing your websites is important, so is marketing your content on search engines. And Tihalt does just that. 

They are experts in digital marketing, and help you grow your business by improving your website’s visibility on search engines, as search engines are growing into digital marketplaces. Google for example, has become one of the most important marketplaces for companies, and it has become a necessity to have your products up and visible on it. But Google has a strict no-spam policy, and everything you post or share on it must be 100% genuine, or it’ll it’ll deemed invalid and could pose a threat to all the hard work that you put into building your website. This requires the help of experts who know their way around these concerns, and you can seek them at Tihalt technologies. 

Digital marketing companies are often in a very tough head-butting competition among themselves, but Tihalt picks the crown up and wins the race every single time. They have an amazing pay-per-click advertising strategy that’ll leave the clients with a booming business. They are also experts in link building. With the knowledge that they’ve acquired about backlinks being the most essential tool when it comes to breaking through the ranking services of search engines, they’re bent on producing the most backlinks for their clients without overdoing it and being careful of causing a negative result. 

Tihalt technologies also has a myriad of talented content writers and copywriters. Content is an integral part of SEO, and it could be rightfully claimed that the world of search engine optimization does not move without proper content. Tihalt makes it their mission to help clients who are in need of the perfect words in the form of perfectly built blogs, articles, newsletters etc, to perfect their websites. 

Additionally, Tihalt technologies also provides assistance with mobile application development, interactive application development, custom software development and software maintenance, enterprise solution development, ERP solutions and 24/7 customer support. What more can one seek from an SEO company in india that could make it special? Hence, it would only be apt to say that the search for the best SEO company of the year of 2022 ends right at Tihalt technologies. 

An email marketing strategy is a sequence of plans and procedures that a marketer may use to promote or market their products by advertising through emails. It is aimed at reaching multiple recipients at once. It is a segment of internet marketing that overpowers marketing via blogs, social networks, etc by building a form of a more personal relationship with customers.

Some examples of email marketing include newsletters, emails regarding the updates of the company, promotion emails, sales emails, discounts, and deals for the subscriber list. Email marketing  lets the subscribers have an insight into the company and keeps them always informed about the development of the company and/or new products.

When it is done wrong, it may come off as spam mails, and annoy the customers more. But when it is done right, email marketing can drive up sales to a very high percentage.

Experts even say that email marketing returns an average of 42 dollars for every single dollar is spent on it

While it has its disadvantages of seeming like spam and some others, it does have its own advantages. One of the biggest advantages of email marketing is that emails are more likely to be seen over social media posts. Posting on social media doesn’t promise viewers, but an email will sit in the inbox until the viewer opens it or has the time to clear it out.

Email Marketing Strategies

• Building your own list of subscribers
• Providing an offer that they can’t pass up
• Sending emails other than ads and promotions
• Respecting and putting customers first
• Following the CAN-SPAM Act
• Segmenting your clients
• Monitoring performance reports
• Optimizing for mobile
• Sticking to a schedule

Building your own list of subscribers

It is always better to build your own list of subscribers, be it through articles or ads. Always send a welcome email and make sure it is your subscriber, and also make a good first impression. Never send emails to a random list of subscribers as it may only make your company appear to be completely spam, turning off future buyers even.

If you’re collecting emails live, in an event of some form or face-to-face interaction, make sure that the individuals you collect from are completely aware that they’re signing up to have marketing-related emails sent to them regularly, and give them an option to opt-out of it by unsubscribing any time, as the last thing you need is a bunch of uninterested customers spreading slander about your constant marketing emails.

Providing an offer that they can’t pass up

While collecting emails for your subscribers’ list, provide your customers with an offer that they can’t pass up, like a 20% off or free shipping on their first order. This method is called lead magnet and it works just too well. And to speed up your leads’ doubts and hesitation on this, give them a time period they have till the offer runs out. This will help them make their decision quicker, and thus give you the upper hand at obtaining their email information.

Sending emails other than ads and promotions

Never just send your possible customers advertising emails. Constantly receiving messages about the sales of this or that will only keep customers at bay. Use emails as a way to build a rapport with your customers by sharing suggestions, insights, tips and by wishing them on their special occasions such as birthdays. It will do well to share more information about yourself or your company, which will create a sense of deep rapport within the customers.

Respecting and putting customers first

Always remember to treat your list of subscribers well. Never misuse their email ID, as they’ve trusted you with it. Always remember that the people who have subscribed to you have to have immense trust in you to give you their personal information.

If you want a chance at turning your subscribers into your regular customers, fans, or even promoters, then treat them with respect and always make them feel special.

Following the CAN-SPAM Act

If you didn’t know this as yet, email marketers have to adhere to the law, or in particular, the CAN-SPAM Act. These rules make the unsubscribe option compulsory. They also require you to mention your name and address at the end of the emails that you market with.

Segmenting your clients

Track the responding behavior of your clients and put them into corresponding segments that relate to their behavior. Divide users based on their interaction with your campaign, for example, on how they opened an email but didn’t click on the link, didn’t open the email at all, and separate from those who opened/open it regularly, etc.

Monitoring performance reports

Try to adjust your marketing emails based on the feedback and reports that you receive. Choose any extension to help you with the analytics of your email marketing. Always track the opening rate, unsubscribing rate, email delivering rate, clicking-through rate, spam complaints, etc, and avoid things that cause a fall or rise in these, accordingly.

Marketing analysts are claiming through a study that most people open their emails on their smartphones. So if your marketing emails don’t open to view on mobile apps, it is better to get them optimized to do so, as people rarely take the time to open an already opened marketing email on some other device just because of its computer viewing mode.

Sticking to a schedule

Always follow a schedule if you’re sending our newsletters. Sending out similar emails on the same days across weeks or once every week or month will keep your subscribers posted at regular intervals. This will also help your subscriber list to know when to expect emails from you. Other than this, break the schedule only to wish your customer on their birthday or give them discounts on special occasions related to your company or on festive days. Otherwise, frequent emails may make the unsubscribing list longer than that of the subscribers.