Blogs

Web Application Development Cost in India

Do you think the cost of web development in India is justified?

Well, they are. But there are a lot of things to consider before choosing your vendor to build your app for you. This is because only when you invest every last penny in your app, you can be satisfied with the money you spend and at the same time achieve your ROI goals through this effort. The cost highly depends on many factors including the size and scope of your application, development framework, nature of business vertical, resources required, and other expectations like work schedule, deadlines, or even resources you may need for web development cost in India.

Ideally, the overall development of the app can cost you a monthly deposit, and the life of the project can range from one month to three months, depending on the number of iterations performed and your overall features. Any decent tech company in India can
charge you close to Rs. 70,000 to Rs. 1,20,000. This would be a total retention model. On the other hand, if you use hourly base rates, you will be charged anywhere between Rs. 900 and Rs.1,500 respectively.

Other flexible pricing models work based on complex features or other API integrations, specific resources, performance, and progress analytics. Several factors have a direct impact on the cost of web development in India.

Areas where you can indulge in cost-cutting

There are areas where you can afford to cut costs if you pay a little more attention.

The nature of the application

The level of complexity of your application, the basis of the framework you want to integrate, the source platforms you want to program your next application on, etc.

Timeline

If you think you have a time-sensitive idea that needs to get to the market early to take advantage of the demand by being at the right time, then you’re in a position to set the overall pace of the entire workflow.

In such cases, you force the company to hire several additional resources to make the whole process beneficial for you. And, of course, it costs a little more money than usual.

Result-oriented development

If you want to get to the top of the charts as soon as you enter the market, then it is inevitable that you need to accurately reach your target audience and give them a solution before they even understand what is going on around you. Marketing can thus be not only exhausting but also cost-sensitive.

The best solution to reduce the cost of web development is to hire a professional company that also has the right knowledge in the field of marketing. Also, hiring one person for everything you want to do will ensure you don’t burn yourself out too much before you even get started!

How to find the perfect web development company at a price?

Judge your seller based on their portfolio

One of the common mistakes companies make when hiring an additional developer is to hire someone based on the cost, they quote you. But this approach will simply drive your efforts to the ground. You should rather hire a web development company in India based on their market position, their success in the web application segment, their marketing action plan, product testing, improvisational practices, etc. Because only through all these you would be able to decide on a company that simply brings your vision to life.

Communicate and understand their work style and use of technology

There are different kinds of programming languages, coding platforms, testing methods, customizing functionality, etc. that go further and further behind the screen. Maintain the relationship with your supplier in such a way that you don’t get too involved during the development cycle while ensuring that you are always a passive member in the loop who always knows what to expect and where you stand. A company like Tihalt Technologies understands the complexity of your situation, which is why we provide you with a dedicated client service team that is always available to take on any requests while keeping you in the loop!

Consulting experience

Anyone around can think of an idea that could be the next big thing in the market. However, developing your web application should conform to several expectations. And once you’ve clearly explained the vision you have for the business, the company in front of you shouldn’t just be thinking about ways to impress you with a product. Rather, put yourself in the shoes of your customers, see what matters, explore the viability of the idea, and then they will offer you the incentives that will result in the birth of an infallible app that can be completely trusted to turn out great.

An extremely resourceful team

All it takes is one person who can design things, one person who can weave code, and one more person who can take care of the overall journey and user experience. But only with lots of eyes assessing the viability of your idea and all the little analyses along the way, can you iterate on your idea until you reach a product that can bring you the returns you’re looking for. After all, it is not easy to become a monopoly of the segment you are looking at. The cost of web development in India is probably the most affordable due to the quality we deliver. Contact us for a free quote for all your requirements today!

Traditional Marketing vs Digital Marketing

Technology has seen a more sophisticated development in recent years. Marketing has also evolved from traditional methods to more advanced digital aspects. Remnants of traditional marketing still exist. So, let’s learn about this marketing revolution and consider a comparative perspective in this blog. Read on to understand the difference between traditional and digital marketing and decide which marketing strategy works best for your business.

What is traditional marketing?

Traditional marketing is an offline form of marketing in which platforms such as print media, radio, television, billboards, etc are used for advertising purposes. It works on the principle of reaching a large number of people. Traditional marketing intends to reach a large number
of people to generate leads.

It is a prominent marketing technique that existed until 1990. After the 1990s with the Internet revolution, the importance of traditional marketing slowly diminished. In the debated topic of Traditional Marketing vs Digital marketing, the strength of Traditional Marketing is that no consumer can ignore the advertisements in Traditional Marketing.

Types of Traditional Marketing

  • Broadcasting: Broadcasting sends the same content simultaneously to a large group of receivers. Generally used media are television and radio.
  • Telemarketing: Unsolicited telephone calls to potential consumers are used to sell goods or services. This is also known as inside selling.
  • Print Media: Physical editions of books, periodicals, journals, magazines, and newsletters distributed as paper publications are generally known as print media.
  • Window displays and signs: Display products in the entrance area of a retail store.
  • Outdoor Marketing: Any type of advertising that attracts the public’s attention while outdoors is classified as outdoor advertising. While billboards are the most common form of this type of advertising, other styles fall under it.

What is digital marketing?

Digital marketing is a general term for a complete marketing technique in which sellers reach their regular customers through advertisements, web applications, emails, search engines, mobile applications, influencers, and other paid social media promotions. Digital marketing is fuelled by the internet and the smartphone revolution. Smart and proper use of digital marketing techniques would help any business stand out.

There are eight types of digital marketing:

  1. Content Marketing – Content marketing focuses primarily on the generation of content and its subsequent distribution to a designated target group. The goal is to bring the customer to your platform and engage them.
  2. Search Engine Optimization (SEO) – SEO focuses on optimizing your content to be relevant to your target audience. This process is used to generate organic traffic to your website through search engines.
  3. Search Engine Marketing (SEM) – Search Engine Marketing focuses on generating traffic using paid alternatives. The process is used in search engines by paying a certain amount.
  4. Social Media Marketing (SMM) – SMM focuses on using social media platforms to reach your specific target audience. SMM also helps to maintain a relationship with customers.
  5. Pay-Per-Click Advertising (PPC) – With PPC, the marketing team has to pay for each click on their ads.
  6. Affiliate Marketing – Affiliate marketing focuses on individuals and businesses partnering or partnering with businesses to help them generate traffic. Every time a customer clicks on a link on an affiliate site, blog, etc., the affiliate partners receive a commission from it.
  7. Email Marketing – Email marketing focuses on sending emails to your current and potential customers and increasing engagement.
  8. Instant Messaging Marketing (IMM) – IMM focuses on sending instant messages to your customers.

What type of marketing should you use?

The key to a great marketing campaign is finding the right balance between traditional and digital. In 2020, digital marketing is the yin to traditional marketing’s yang. Both play an important role in a marketing strategy, but each is enhanced when used together.

Take Guinness for example. Their TV commercials are infamous for their unique and powerful cinematography. More than 20 years later, Guinness’ classic 1999 Surfer campaign is still one of the best TV commercials of all time. However, despite this legendary status, Guinness still needs to move with the times and incorporate digital marketing into their strategy so they don’t miss out on some huge marketing opportunities.

Aiming to reach a wider and younger audience, Guinness recently expanded its digital marketing horizons by creating video content specifically for Facebook and Instagram. Rather than just reformatting their TV commercials, they shot their campaigns as the first social videos by composing the footage specifically with both Facebook and Instagram in mind. The videos were specifically targeted to the audience they had in mind. The result was a visually stunning and impactful social media campaign about the Compton cowboys taking care of their horses in California. Perfectly trend and share your Instagram feed.

 

Advantages of digital marketing over traditional marketing

Let’s look at the comparative aspects of traditional marketing and digital marketing. Traditional marketing is slightly shallow. It includes conventional methods like billboards, newspaper ads, radio broadcasts, etc.

It promotes the right interaction where sellers receive regular feedback. Digital marketing thus increases credibility, brand loyalty, and customer satisfaction.

Traditional marketing, which is a limitation of demographic targeting, has the greatest advantage and some disadvantages. Presentation plays a significant role, if you give it well you will win and if your presentation is bad or average you will lose. But digital marketing does not allow this. Only trusted content with good features can win the hearts of people all over the world.

A closer look at digital and traditional marketing reveals that traditional marketing is a static system, while digital marketing is a dynamic system that opens up the possibilities of digital marketing as well as the promotion of digital marketing.

Pros and Cons of Traditional marketing

Pros:

  • Easily grab the attention of customers.
  • It shows brand stability and security.
  • Easy targeting of older customers.
  • A quick impact can be created effortlessly.
  • It’s more like permanent marketing because a hard copy of the ad can be saved.
  • More memorable than seeing something on your phone.
  • Better reach in the local market.
  • Easily target areas where there is less development and a lack of internet connectivity.
  • Advertisements can be directly registered in the customer’s mind because of repeated broadcasts.
  • Word-of-mouth marketing opportunity.

Cons:

  • It is very expensive.
  • It is difficult to understand customer attitudes and preferences.
  • One-way communication.
  • Time-consuming process.
  • Very difficult to analyse and measure strategies and results.
  • Target local audience only.
  • It is difficult to understand whether he reached the right customer.
  • Demographic limitations.

Pros and Cons of digital marketing

Pros:

  • A highly economical and efficient approach
  • Provide equal opportunities for all businesses
  • High return on investment
  • Better lead generation and conversion
  • Easy to connect with the customer
  • Increased brand awareness in the market
  • The results of digital marketing campaigns can be measured and tracked
  • Better customer engagement
  • Digital marketing scope for personalization and easy customer targeting
  • Connecting with the global market and global customers
  • Direct communication between businesses and their audience
  • Can engage customers with creative content

Cons:

  • Sometimes ads and promotions are annoying. This could tempt customers to use ad blockers or premium services without pop-ups or banner ads.
  • With so many brands competing in the digital marketing arena, it is difficult to make a mark in the minds of your audience.
  • This is not permanent and digital marketing strategies change from time to time.
  • Each type of digital marketing needs its experts.
  • It requires ongoing evaluation to ensure the effectiveness and efficiency of implemented strategies.

On-Page SEO is typically predominant processes that is ranked high in search engine SERP. This method is organic and helps you target successful SEO campaigns. Your website is a place for all SEO processes and you run the risk of losing potential website traffic from search engines if it isn’t properly standardized for both search engines and users.

This blog will help you learn the best SEO techniques for your page. This allows you to use these tips when publishing your content to improve your search engine rankings. Learn more about SEO on the page before delving into the topic.

On-Page SEO: What is it?

On-page SEO, also known as “on-site SEO,” is the process of optimizing your website’s content and ranking it high in search engine SERPs. The main goal of on-page SEO is to communicate with search engines in their language so that they can understand the meaning and context of web pages.

Read Also: How to create an SEO strategy for 2022?

Why is On-Page SEO Important?

It is a vital process that helps search engines provide multiple signals to help them understand the intent of the content. When you index and rank web pages, search engines associate them with related keywords and search terms. You can better guide your search engine by allowing it to select keywords for ranking your page by SEO on your page.

In addition, it is called on-page because it makes all the optimization changes on the web page, affecting the user experience and ultimately improving it. The ultimate goal of SEO on a page is to optimize the content and structure of a particular page and rank it high in search engine SERPs. Now that you understand SEO on page and its importance, let’s take a look at the top 7 SEO techniques on-page that are used to improve search engine rankings.

1. Internal Link Improvements

This is the simplest on-page SEO tactic that can improve your ranking on search engine results pages for major search engines. The internal link structure of your site is the primary way Google understands the content of your site.

And the better Google understands your content, the higher you’re ranking. In addition, improving internal links can increase topical permissions for key topics and increase their chances of being ranked higher on the search page for those topics.

Strategic internal links do not mean that all pages are linked to the main content. You need to link to a page that adds value to your existing content. This is a way to display search engines that meet your needs when directing users to your website.

2. Identifying Threshold Pages

The pages ranked just below the first page of the search Engine SERPs are called threshold pages. These pages are unlikely to generate website traffic for you, but with a few tweaks, they will move these pages to the money position on the first page of the search engine SERP.

Search engine SERP puts existing content on the first page, which simplifies the task here. This means that ranking new content at the top of SERPs is more difficult than ranking new sites.

To segment your page by keywords, it’s a good idea to start with your favourite rank tracking tool. Then start sorting by search volume to display the most likely pages at the top of the search engine SERPs.

If you are looking for the best SEO service in India from a reputable company, ask if you offer a ranking tracking tool for segmenting your pages.

3. Investigate Competitor Content

If a critical page on your website is not ranked high in the search engine SERPs, be aware that it offers something special that your competitors don’t offer. is needed. We know that this can be a difficult medicine to swallow, but this may be true.

It’s hard to understand why Google ranks your page lower than its competitors’ pages, but mutual research makes the blur clearer. What we are saying is to investigate the content of the landing page of the competitors on you and carefully compare it with the content of the landing page of your website.

According to the most reputable company offering the best SEO services in India, you need to ask yourself the following questions:

Is the content of your competitor’s landing page significantly better than your content in terms of quality, authority, relevant information, and sources?

Is their content better written than yours?

Are the keywords/topics on these pages not available on your site?

Are internal links better than yours. Is there anything special on-page?

Does that enhance the content? Example: You don’t need to copy top-ranked sites such as images, charts, videos, etc., but knowing what they do will improve your site and enter the league of exceptional sites. Useful for.

4. Move important pages up in the navigation hierarchy of your site

This technique is not available for all pages, but it is very useful for important pages. Google determines the relative importance of a page by determining the distance from the home page to the page via internal navigation. The home page has the most external links. This means that you have the highest page permissions on your site. This link equity flows from the home page to other linked pages, and directly linked pages receive most of the links. Therefore, by bringing important pages closer to the home page, you can increase the authority of the page and thereby contribute to the improvement of the ranking.

5. Make Your Website Responsive

This is the most obvious on-page SEO technique to consider if you don’t already have a mobile-enabled website, as it’s the right time to make your website responsive. The days when mobile-friendly websites were an additional feature are over. With an update to Google’s page experience, mobile-friendliness has become the ranking signal used to rank pages.The sooner you make your website content mobile and your website mobile, the more likely you are to be ranked in Google’s SERPs.

6. Climbing the leader board

For a featured snippet is more difficult than the board game Snakes and Ladders. But when it comes to the top of the class, it’s a sweet feeling. Featured Snippets or Position Zero is a Google feature that helps you rank top results and display them in the Rich Snippet Box at the top of Google’s SERPs. This helps answer many search queries from searchers, but according to the best SEO service provider in India, users want to know the complete content behind the featured snippet, so the featured snippet helps generate a lot of website traffic.

7. Past Artist Rehash

The most successful content on the Web has a life cycle that peaks first and then plunges into holy water. From time to time, after content is published, it begins to grow in rankings and website traffic. But after a while, traffic starts to decrease. This may be due to the following reasons: Newer than, higher-quality content outperforms the page. Query intent changed over time

 

Why Choosing the Best Web Hosting Is Crucial for Your Business?

Web hosting

When you first build a website, you may not know what web hosting really is. Here is a brief analysis.

When you create a website, you fundamentally form various files. These files should be stored somewhere so that they can be accessed on the Internet. You pay the hosting provider to “host” those files for you on one of their servers. This is the monthly payment you pay to your hosting company.

Hosting companies have a collection of servers, also known as data centers. Excluding the server, there are many additional items such as backup power supplies, networked devices, security measures, air conditioning, and more.

Best of all, if you host your files on the hosting company’s web server, the files are available 24 hours a day, 7 days a week, so your website always has internet access.

The web host is also responsible for server maintenance, software and hardware updates, troubleshooting, and more. As you can see, there is a great deal of effort behind bringing your website online.

Professional web hosting is essential to you if you run a business that works online. Proper web hosting services can play a major role in your business development. It helps businesses achieve incredible results.

Professional web hosting offers numerous benefits such as technical support and web security not found in low level web hosting services. Apart from that, you also benefit from restore and backup features with professional web hosting for your business.

Purchasing a professional web hosting service is a confirmation that your website will be available with the latest upgrades and updates every time.

Read Also: Top 5 Solid Reasons Why Your Business Need a Website

Here are some of the additional benefits you will get after professional web hosting:

  1. Reliability

There are many web hosting providers these days. Therefore, choosing the best of them is a challenge for you. Of course, you can opt for some best performing, affordable services from reputable web hosting service providers, but it’s the same as swimming in an empty pool. This means that you think that no one will visit and take care of your website.

This means that these services are unreliable and do not provide robust security measures, so they can easily be hacked. You can definitely save some money on this hosting, but it is not worth investing in this type of hosting as it may affect the performance of your website. Therefore, switching to professional web hosting is a much better option for your business needs.

 

  1. Technical Support

Many start-ups don’t really appreciate the importance of technical customer support, but that’s an essential aspect of your website that you shouldn’t ignore. Even the slightest technical glitch can bring your website down for a long time, as there is no proper customer support to resolve the issue. You may be losing a lot of web traffic, which can result in lost revenue. Professional web hosting, on the other hand, provides 24/7 technical support from professionals to resolve issues quickly and ensure maximum uptime.

 

  1. Data Management

Choose professional web hosting to give you complete control over your content management. Depending on your choice, you can publish the article and decide how to display it. There is no limit to the number of ads you can publish. These are some quality benefits not available from regular web hosting services. As a result, they pay more and may even expect something in return for hosting a website. With professional hosting, you don’t have to worry about the amount of data. You can add as many pages as you like to your website.

 

  1. Unlimited Disk Capacity

Choosing a free web hosting service usually gives you a fixed amount of bandwidth and disk space, but with many limitations. It causes many issues that can affect brand loyalty among customers. Professional web hosting gives you the option of choosing data storage space as needed and upgrading or downgrading depending on your company’s scalability. It helps you get a modest growth in website traffic that has a positive impact on your business.

 

  1. Email and Domains 

To build loyalty for the brand, all web hosting service providers make at least one domain name available to their customers. When you use services from free web hosting providers, your reputation can be at stake as these free web hosting services may use subdomains to promote their services on your behalf. There is also a limit to the number of email accounts you can select. With professional web hosting, you can choose your email account and domain without facing such issues.

 

  1. Design and Style 

As with the domain, withdrawing from the services of the free website service limits your choice of design and template. This also makes your website look unprofessional. On the other hand, professionally hosted web services provide unlimited access to design websites and related technologies. This leaves you with design and infrastructure creativity. This will help you experiment with different design layouts before you complete the optimal layout for your site.

 

  1. SEO Opportunities

Free hosting services don’t offer many SEO-related opportunities, making it difficult for businesses to rank their websites high in search engine web results. Purchasing a professional web hosting service gives you almost complete control over your SEO practices. You can create content as you wish and optimize your SEO process over time.

 

  1. Enhanced Security

By using professional web hosting services, you can enjoy stronger security privileges with the help of more advanced tools and the availability of professional system engineers responsible for security issues. Important security measures used by professional web services include virus scanning, security audits, spam filters, and operating system updates. In addition, they can fill all security-related gaps and protect the server from external attacks.

 

  1. Data Recovery

This is one of the biggest benefits of hiring a professional web hosting service. Losing data means losing reputation, so it’s always important to keep your data safe and up-to-date with regular backups. Professional web hosting always ensures that your data is properly protected and always accessible.

 

  1. Saving Money and Time

It is important for businessmen to save time and money. You have the opportunity to save time and money as you are hiring the services of a professional responsible for managing your server. You can easily focus on the growth of your business

GUIDANCE FOR GOOD WEBSITE DESIGN

Effectual website design should meet its deliberate function by conveying its particular message which simultaneously engaging the visitor. Several factors such as reliability, shades, typography, imagery, simplicity, and functionality contribute to good website design.

Numerous key factors were considerable while designing a website.

A well-designed website can help build faith and direct visitors to take measure. Building a great user experience involves making sure your website design is optimized for usability (form and aesthetics) and how easy is it to use (functionality).

Here are some approaches that will assist you when assessing your next web project.

1. WEBSITE SENSE

Your website needs to acclimate the requirements of the user. Having an explicit intention on all pages will enable the user to interact with what you have to offer. First, decide the goal of your website. There are many sectors in designing a website. Like providing valuable information, business, entertainment, e-commerce, education, edutainment, etc.

There are many different purposes that websites may have but there are core intentions standard to all websites;

  • Expressing Expertise
  • Creating Your Reputation
  • Generating Leads
  • Sales and After Care

2. SIMPLICITY

Simplicity is the finest form to go when considering the user knowledge and the usability of your website. Here are some of the ways to achieve simplicity through design.

Colour

Colour has the ability to convey messages and prompt emotional responses. Discovering a colour palette that matches your brand will entitle you to exploit your client’s manners towards your brand. Keep the colour selection confined to less than 5 colours. Tempting colour combinations increase customer attention and make the user feel good.

Type

Typography plays vital role on your website. It controls attention and operates as the optical interpretation of the brand voice. Typefaces should be readable and only use a maximum of 3 different fonts on the website.

Imagery

Imagery is visual element used within communications. It includes photography, illustration, video and all kinds of graphics. All imagery should be explicit and find the spirit of the company and act as the epitome of their brand personality. Most of the initial information we consume on websites is visual as a first impression. It is important that high-quality photographs are used to form an impression of professionalism and credibility in the visitors’ minds.

3. NAVIGATION

Navigation is the path of rectifying system used on websites where visitors interact and encounter what they are looking for. Website navigation is key to retaining visitors. If the website navigation is incoherent to the visitors, then will find what they need elsewhere. Keeping navigation simple, reflexive and compatible on every page is key.

4. F-SHAPED PATTERN READING

The F- based design is the most standard way visitors examine text on a website. There is a study where eye-tracking studies records says that most of what people see is in the top and left areas of the screen. The F shaped layout imitates our natural way of reading in the left to right and top to bottom. An effectively ranked website will function with a reader’s natural pattern of reviewing the page.

5. VISUAL ORDER

Visual order is the sequence of segments in hierarchy of importance. This is accomplished either by size, colour, imagery, contrast, typography, whitespace, texture and style. One of the most vital functions of visual order is to establish a focal point; this offers visitors where the most important information is.

6. CONTENT

An effective website has both prominent design and significant content. Using prominent language great content can attract and influence visitors by flipping them into customers.

 7. GRID BASED LAYOUT

Grids support the structure of your layout and keep your content organised. The grid helps to align segments on the page and maintain to be cleaned. The grid-based layout organizes content into a clean strong grid structure with columns, sections that line up and feel proportional and impose order and results in an aesthetically attractive website.

8. LOAD TIME

Waiting for a website to load will renounce visitors. Nearly half of web visitors anticipate a site to load in 2 seconds or less and they will potentially leave a site that isn’t loaded within 3 seconds. Optimising picture sizes will aid load your site quicker.

9. MOBILE FRIENDLY

People now a days like using portable versions like mobile, laptop, tab.

Most of the people are using their mobile phones or other gadgets to browse the web. Building website layout might vary for different devices. It is important to consider making your website with a responsive layout where your website can revise to different screens.

1 2 3 4 16