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How to create web presence amid COVID-19

COVID-19 has affected our lives to a great extent. The crown-shaped virus has spread a pandemic and has confined us within the four walls of our room. Social isolation has brought about a huge metamorphosis in the way businesses operate. Now we can see many emerging trends to cope up with the varying needs of the customers. We must not restrain our lives in washing hands and wearing masks but we need to find out better ways to manipulate the situation and to earn more profit.
Maintaining a strong web presence amidst this challenging situation may be a hard nut to crack and may require you to burn the midnight oil for achieving a better ROI

During this COVID-19 situation, it would be highly beneficial to provide immediate assistance to the public. Gaining online visibility and earn the confidence of users can be a little complex but it is not impossible to attain if you have the right strategies in place and right web design company and digital marketing company. Nowadays customers want to get services in one click and hence developing a one-stop solution for the customers will be appreciated by all. In this article, we will help you to get a detailed understanding of how to create your web presence amidst this pandemic.

Keep the information up to date and build a good brand value

It may be a great idea to keep all the information up to date so that customers can access the information Sans Souci.
Branding becomes important for every business because customers are knowledgeable and they look for companies whose online credibility is strongest on the web. Hence you must focus on building a brand value first.

Create a Social Media Account

By creating a Facebook Page> and an Instagram Business Account, companies can establish a digital presence and share important information proactively with clients. Such tools enable businesses to tell consumers who they are and what they will deliver. This becomes particularly useful as in the retail stores the working hours are limited and hence with a strong digital presence you provide more options to the customers to avail your services out of business hours as well.

Be Active Online

Did you get a website now? Yes means fantastic! No means design an attractive website through a website designing company. But you have not finished yet. Ensure that all information is accurate. When you have a news or forum site, contribute to it regularly; do not have a news section or journal if you cannot handle the daily articles. It is important to increase customer engagement to build online traffic. An inactive website creates a bad impression on the customers and hence can deteriorate your brand value. Prove that you are still in business, and show your potential clients that you care about their needs.

SEO (Search Engine Optimization): Make Sure Your Customers Can Find You

Search engines such as Google, Yahoo, Bing, or MSN will allow all of the consumers to use keywords and identify products and services. Optimizing your website for search engines with SEO Company can guarantee that such keywords are present on your website. Tihalt Technologies will boost your ranking and allow more traffic to your website. This traffic can then be used to convert regular visitors to potential customers.

Create Value

In general, the aim is to make money from your brand or business. Yet you have to create trust and be customer-centric until you can earn profits. One method of building interest is by offering free online educational material. Not only can your clients benefit from this, but through this, the visibility of your site will also increase. Focus on the pain areas and try to find out what should be done to improve things. Put yourself in the shoes of the clients and try to get more familiar with his requirement Another way to create online trust is by providing advice. You can do that by posting informative things, answering comments, and appearing on a podcast.

Google My Business Listing

Google’s company listing is an affordable and flexible forum for reaching local clients. GMB lists you on Google Maps which is one of the most preferred tools for many users worldwide. GMB lists all types of business, whether it is a restaurant or beauty salon. Customers can contact you directly via e-mail or by phone and can provide opinions through feedback, evaluations, and suggestions.

Keep Improving Using analytics

We should also track how we perform online regularly, just like we track business performance with good accounting software. If you want to create a strong web presence it is important to know to compare the past analytics and you must aim for achieving more. We need to track our progress from day 1 and continue to improve until we achieve our objectives.

You should begin by monitoring visits to the website. Google Analytics is an outstanding online website data tracking device. It gives you important information on the people visiting your homepage. You learn about their demographics, their location, their age, browser, or devices used. If you have all this information handy then you will know your customers better and can understand their needs and requirements in a better way.

Create an easy interface

Your website should have an easy interface so that anyone can access your site easily. Also, you must focus on engaging content. Remember content is king. A good content management strategy will attract more people to your website and will increase your brand value.

Analyze your results

When you start building your web presence with a few tactics, it is crucial that you analyze your findings. You should check your methods and see what works and what does not.
Start by determining which measures you are using to measure the performance. You can watch your search engine results on Google if you are working on your SEO. In this way, you can monitor the number of users, including the open and clicking patterns while you are building an email list.
Also, note that such approaches are long-term. So you need to wait patiently before you can see results. You must not be afraid of taking the risk and making new experiments.

Be safe for COVID-19 pandemic and Choose the right digital marketing company to make a strong web presence is crucial to let your present and potential customers get in touch with your business. Follow these methods with Tihalt Technologies.

Please let us know if you have any queries about your business.

Web Design Trends 2020

Trends in web design are changing significantly. In the year 2020, we witness web design playing with extreme measures, reinventing earlier fashions, and continually experimenting with new technology.
We love visual things, and graphic architecture influences our perception to a considerable extent. Therefore, integrating modern web design in the promotional campaign is more critical than ever. Only assume that you have invested a great deal of time and energy integrating a specific style into the web design company in Bangalore standards to just get the perfect design.
So, what are the 2020 trends for web design? You will need assistance from the professionals if you want to settle for the latest trends. The following web design trends for 2020 ensure that websites are rich in content and visual effects to get the maximum traffic.

1. Overlarge Mode and Elements:

Most businesses have a specific typeface that allows consumers to recognize them instantly against their contenders. Overlarge mode and elements provide consistency of typographic expressions for brands.

Features and Benefits

  • Overlarge mode and elements are popularly utilized by the websites for effective and instant communications.
  • The overlarge mode and elements look mesmerizing on any screen resolution.
  • This scale can be applied to almost everything on a website, from large, courageous typography to full-screen pictures and videos, and even overcast menu fonts on websites.

2) Immersive 3D Elements:

There existed a time where 3D web designs were found in some popular games, however with the advent of technology, the 3D elements are popularly utilized in some of the popular websites as well. The 3D elements add realism to the sites and enhance the user interface.

Features and Benefits

  • 3D visuals always have pleased people; they feel more connected to reality through the 3D elements.
  • A genuine awareness of realism is generated by the addition of depth to a design.
  • Until VR is more general and economical, hyper-realistic 3D, which often utilizes the entire screen, is a great way to build an enjoyable experience for the user.

3) Liquid Animation:

Liquid animation is an exciting trend that is utilized by web designers in Bangalore. The pointer also has a fluid sensation with a cursor blog and a realistic feel to the movement on display. The cursor of a blob almost slows down to the other elements’ movement.

Features and Benefits

  • This trend can be utilized in various ways to meet your needs.
  • The slow flowy water like movements in the screen creates exciting patterns.
  • The liquid animation facilities skimming of the words on the screen. The images shift with mouse movement.
  • Almost every site on which you arrive seems to be moving in any form. This facilitates liquid hover animations.
  • Underwater motion is another powerful feature of this trend. This illustration is used to capture many realistic images underwater.
  • Liquid animation also has a liquid topography feature. The text is pulled and stretched, and yet of readability of words is maintained.

4) Digital Illustrations:

This popular trend allows us to create Illustrations in the shape of beautiful sceneries, animals and branding mascots, or even authors’ cartoon versions. Web developers can be found throughout the world’s web-design portfolios. Web illustrators and branding geniuses have become a significant part of the web design world and are becoming highly popular.

Features and Benefits

  • Relevant digital illustrations may distinguish your layout from an audience and create a genuine emotional connection with guests.
  • Digital illustrations for different purposes can be used by the design team
  • Pen tool illustration is an essential feature of this web design trend. This helps in the creation of an endless variety of lines and shapes
  • Digital illustrations allow illustrating with geographic shapes. This feature works best when different tools are combined, and it is now popularly utilized by graphic designers.

5) Increased focus on UX/UI:

It includes the coordination of the full product web development and introduction cycle, including naming, architecture, accessibility, and practical aspects.

Features and Benefits

  • Web designers are creative in wrapping functions to create a great UX that leans on clean design and is original and unique every way they can.
  • It helps to provide easy-to-read information and implementations to visitors.
  • A UX designer deals with the entire process of product acquisition and integration, which include branding, design, usability, and functional aspects. 

6) Split Content:

This trend is particularly useful once you have two aspects of advertising that are split-screen. This method helps you to highlight the two and encourage the consumer to pick them easily. Splitting the screen into two significant parts offers a way to assist the user to your site, something more than just a simple graphic trend.

Features and Benefits

  • With the help of this feature, you can display many as one powerful message on a single page using split content web design techniques.
  • It makes your site more attractive and structured.
  • It creates a design model that works with several other methods and trends in web design.
  • Create a view that differentiates between content on the site and so many full-screen make the websites hero.

7) Gradients:

Gradients refer to an inclination is the continuous mixing starting with one shading then onto the next. It makes objects stand apart by adding another measurement to the structure and adding authenticity to the article. In straightforward terms, angles include profundity.

Features and Benefits

  • Gradients include some profundity in level formats and make them all the more outwardly intriguing.
  • Gradients allow mixing of the colors, and the outcome is wonderful.
  • They can be utilized in different settings, for example, a foundation for content, shading channels over the pictures or outlines, or a highlight for useful components. For example, the source of inspiration catches.

Conclusion:

Website design trends 2020 are a flat out blend of the visual side of visual computerization and the cutting edge side of advancing innovation. We cannot conceal that we have been thoroughly intrigued by the cutting-edge website architecture once we began exploring. Website specialists in Bangalore are getting unbelievably imaginative. They strive to create designs that stand out. We should not wait anymore and dive directly into website architecture patterns 2020. 

2020 will involve a stunning involvement in website designing. The web design trends of 2020 suggest interesting amalgamation of lively hues and inventive blends, which increases your website visibility to the customers and helps in getting more leads. It also helps in enhancing your brand value and gives you an edge over your competitors.

By watching out for the patterns we have sketched out in this article – you will give yourself the ideal possibility of remaining on top of things, pleasing your customers, and accomplishing incredible work for a considerable length of time to come.

Digital Marketing is important for every business these days. It doesn’t matter if your business is small or big or just a startup, Titalt Technologies can help everyone with digital marketing. Digital marketing activities can take the business up by significant levels. There is no other way of marketing or promotion nowadays that is half as good as Digital marketing. There are many reasons for that and the biggest reason is the internet. No one in this world can stay without the internet these days and that opens up so many gates for marketing.
Where there are people, there are endless opportunities to promote a product/service/idea. To choose why you need a digital marketing company in Bangalore, it is important to know the need for digital marketing at first. This article will take you through all the reasons why your business needs digital marketing irrespective of the scale, the type or the location of your business.

Reasons why every business needs Digital Marketing

1. Reaches to maximum people

This is the point that gets justified with only one fact. Most of the people are using digital devices like Laptops, PCs, and smartphones. These are the spaces which when connected to the internet have more people than any physical location hence, it is the place that can maximize the reach of a website or a brand. Digital marketing services in Bangalore can be related to the audience of the whole world. There are no boundaries of cities, states, or even countries. Anyone anywhere can see the ad campaign running on the internet if it is promoted well.

2. Levels the market competition for small businesses

The opportunities for all the companies are equal in the digital marketing spheres. It all depends on the quality of the campaign and how well it is strategized and planned. There are situations in which a small company with an attractive campaign can overshadow the marketing campaign of a successful company. It is all about finding the target audience, catering to what they want, and keeping attention to what is working in the market. Using the latest technologies is one of the few ways through which companies can excel in digital marketing. It is also important to pay attention to the content. It is one of the ways that builds trust and improves the engagement of consumers with the brand.

3. More targeted

This is one of the best benefits of digital marketing that can be done on a targeted group of people. This way enterprises have to spend less and they can grow more. Everything is not meant for everyone. Medicines of diabetes will only help the people who have it, football can only be sold to the people who love sports. Digital marketing activities provide enterprises with an opportunity to design marketing campaigns that are targeted. These demand extensive research and then content writing is done for those groups. Content and research are two parts that can never be taken away from digital marketing. Good research and then content to support it can make wonders happen for an enterprise. ‘Tihalt’ also specialized in digital marketing to a targeted group.

4. Personalization is possible

This is one thing that was never possible in traditional marketing and will never be. With digital marketing, enterprises can make their marketing content and campaigns personalized. They can design posts/messages/emails for specific groups/people so that they get attracted and engaged with them. When a person sees a mail with their name and some other personal information that they have willingly shared with the brand, they feel connected. This is one of the biggest benefits of digital marketing. There are many new ways that are making personalization better and easier. There is much software in the market that allows the enterprises to design distinctive newsletters for every subscriber. Personalization has improved the scope for growth. This also keeps the consumers engaged with the brand even if they are not buying something new.

5. More advanced analytics

Marketing needs data analytics and it can be done very efficiently in digital marketing. All digital marketing campaigns run on data analytics. Hence, there are many ways and tools designed only for this purpose. There are solutions and tricks for advanced data analysis, and it is important to make the campaigns successful and increase the reach of a brand. It can also be used to convert prospects into buyers. Advanced data analytics is the reason why digital marketing campaigns become successful. ‘Tihalt technologies’ have expertise in advanced analytics and their use in digital marketing campaigns.

6. Easy to scale and adapt

It is very easy to scale the campaigns and adapt to digital marketing activities for enterprises. They don’t need to do any major change in their infrastructure or buy any new resources for it. Everything is digital so they only need good PCs or laptops and a fast internet connection, all other work is of the employees of the digital marketing agency that is hired to do the specific work. It is very easy to scale both the campaigns and business, there is no need for more employees or a big team for scaling. Few digital marketing employees who have good experience and skills in the field can do that easily. This is one of the reasons why enterprises have started using digital marketing services in Bangalore over all other types of marketing.

7. Best ROI

ROI or Return on Investment is the best in digital marketing. The investment is returned in terms of traffic generated on the website or in terms of prospects that turned into customers. This also has the capability to increase sales to a great extent. A good marketing campaign can do all these things, it can attract people who don’t know much about the brand, can change the prospect consumers into normal customers and also improve the trust of loyal customers. There is no other way of marketing that can provide this much return on the investment done by the business. This is the best way to grow in this world that has gone 70% digital.

8. Cost-Effective

Traditional ways of marketing are very expensive, be it TV marketing, Radio marketing, or flex printing. They are neither effective nor in the budget. Print marketing is still in the budget but no one nowadays pays attention to them. Digital marketing, on the other hand, is very much cost-effective, all the money that enterprises spend on marketing returns something. It is never blank, the more they spend, the more will be in their reach. Sometimes, there is not even a requirement to pay, most of the digital marketing activities can be done for free. Content marketing that is becoming one of the most important parts of marketing is all based on quality and creativity. There is no money involved in it. Yes, content writers are paid but the benefit they provide to enterprises is much more than what they get. ‘Tihalt’ provides enterprises with affordable digital marketing solutions.

9. Is Good For Building Trust With New Generation Of Consumers

Trust of the people, brands cater to is very important. Most of the brands nowadays cater to the new generation and they are all on the internet. There is no better way of building trust with them than a good digital marketing campaign giving the best digital marketing services in Bangalore and content that can explain all the services and products.

Conclusion

The number of reason to invest in digital marketing is innumerous while the best out of them are illustrated above. While to increase your customer base and boost your business, we suggest you make a digital strategy if you don’t have any.

SEO Trends For 2020

Tihalt Technologies has been working hard to provide its clients with the best SEO services and for that, they always keep an eye on the latest trends. Everyone including the clients must know what are the trends that will rule the SEO industry in the year 2020 The year is not going well but digital marketing and SEO industries are the ones that are still getting business. The Internet and all types of digital platforms are the only places where people can engage with their audience and customers and keep them connected to the brand.
Tihalt knows ways that can even keep the monetary business going on. There are SEO trends that were popular in 2019, some of them are carrying themselves this year too. Some of the trends are new and that is why the probability of them offering success is higher.
Below are all the important SEO trends in 2020 Let’s have a look:

1. Voice Search

SEO trends are getting smarter and AI is improving the mobile and computer devices. New technologies like voice search are getting popular and are improving the search ranks of websites. To take most of the benefits from these, businesses need to optimize their websites for local business queries. Most of the voice queries are related to the local market and products like “Best salon near me” or “Best house cleaning services near me”. For this, the website must be optimized in such a way that search engines can throw your sites in the voice search results.

2. Social Media Influencers Will Be Used

Social media influencers are being hired for marketing for a long time now. This strategy is also proving to be quite effective because of the way they impact their fans and followers. The times have changed and rather than promoting the product bluntly, influencers now use unique ways to fit in the products in their creative videos so that their followers pay attention to it. Many brands have seen great growth in their business after they started to choose influencers for their brand endorsement. It is cheaper than other ways of marketing and is way more effective.
This is something that will stay relevant in the year 2020 as well. In this current scenario due to lockdown, this is the only way that can be properly used for promoting any product or service. Influencers improve the trustworthiness of the business and the websites they promote. Hence, this will improve the ranks in the SERP.

3. BERT Algorithm

BERT is google’s first major change in its search algorithm. The new companies and websites are trying to get on the first page of the search results. SEO experts can use the BERT model to do this. This will be the most relevant model to be followed in the future which is based on queries. It allows google to understand natural languages that increase the chances of the pages who use those kinds of languages. This will surely increase the chances for the companies to get a higher rank in the SERPs.

4. People Getting Attracted To Digital Experience:

After this lockdown ends, or even if it was not here, people were getting addicted to the digital experience. News, entertainment, education, shopping, travel inquiry, etc., everything that people used to do offline has transitioned to digital devices. There are very few people now who do these things physically. This is an opportunity for all the websites because no matter what services or products they offer, everything can be sold online. People need comfort and having everything on fingertips is the most convenient thing for them. There are endless opportunities for websites and they just need to optimize themselves to be able to come to sight. This is the best chance to utilize content marketing at its best capacity. Trustworthy and elaborated, attractive content will attract anyone to open and take a look at the website.

5. Video Marketing

Video marketing is one of the latest marketing trends. It has been used for a long time but this is the time when enterprises are utilizing it at its finest. Videos are much more attractive than written content and they also increase the trustworthiness of the brand. Improved trust and a more attractive promotional strategy can increase the ranking of the website in the SERPs. There are chances that this can increase sales significantly if used properly. Companies are using video marketing very smartly and trying to find people who have expertise in this field. It is not something like normal creative video, it is strategic and it needs proper placement of the product for the services. If the websites and enterprises around the world choose to use this new method of marketing, there are chances that they will improve their reach and sales.

6. Content Quality And Quantity Will Be Important

One thing that digital marketing companies and SEO companies have now understood is that search engines rank quality and quantity of content higher than normal or less content. If we talk about an article or a blog post that briefs about the top 10 of something, it should be at least 2000 words long. There should be enough words in the articles or blog posts published on the website. This is something that increases the role of content marketers in the world. Everyone now knows the importance of content in the world of digital marketing and especially SEO. Articles are especially SEO optimized so the crawlers can reach them easily and rank them higher than others. This process has improved the quality of content on websites. As one of the most significant SEO company in Bangalore, Tihalt provides the best content writing services.

7. Switching To Mobile Experience

This is no hidden secret that now most of the people use mobile devices. It is not possible to carry or use a laptop or desktop computers every time because it is not convenient. This is the reason why more than 70 percent of the people who use the internet are mobile users. They say that it is important for websites to improve their mobile experience. It is important to optimize it for mobile phones so users can access it with ease. This is one thing that can increase the reach and ranks of the website as web crawlers also check if the website is fit for mobile phones or not. This is one of the SEO Trends in 2020 that will be important.

Conclusion

Tihalt Technologies have always stayed alert, all these trends written above are already being followed by the SEO experts. This is the reason why most of the clients see fast results. Hence, this is one of the most reputed SEO company in Bangalore. Content marketing or video marketing or paying attention to BERT, everything is done at Tihalt. This is also the reason we are the best SEO company in Bangalore.

Examples of dynamic websites

Websites that are built using some kind of coding or scripting language are known as dynamic websites, it built and developed using server-side coding language like PHP, ASP, JSP, and Ruby so on. Especially in Dynamic Website, the contents are gradually taken from other databases as when it is required by the Users. Mostly, dynamic sites are expensive to form besides they come with advantages. It gives the owner the flexibility to update any changes in the dynamic website so that it increases the interest of the visitors and would be an advantage to run a highly profitable business.

Tihalt Technologies provides and develops the dynamic website using HTML, CSS and other scripting languages. It focuses on two major key reasons to go for a dynamic website. This helps you to build an interactive site that maximizes the communication between the user and owner who can read and use it. Dynamic website makes much easier to distribute the HTML code throughout the web pages. Remember this is not like Facebook or LinkedIn but this has interactive components like search fields and contact links this also includes examples like CMS, blogs that allow the user to comment and reply on the site and users uploading documents, discussion blog boards so on.

Brief About Dynamic Websites

According to the user needs, the data’s can be easily carried away in an organized and structured way, here Tihalt allows you to create pages or categories of related products gathered in a variety of multiple ways. Calculating a mix of the static and dynamic website would be a better way, it may go well when you have the front page of a site (Entry Page) as a Static website. Frequently after the user is logged in, you can redirect them to the dynamic part of the service like a dashboard or administrative panel.

In order to get a good result, you have to find the best website development company in Bangalore. Normally here we have two types of interactive path on a dynamic website those are front end scripts and back end scripts. These are barely known as client-side and server-side languages.

Front End Scripts

Particularly front end scripts are client-side language. It helps to provide client-side content by client-side scripting, therefore client-side content is generated by the client’s PC, but not from the server. In these circumstances, the browser loads the content directly from the server, and includes it in a webpage, correctly shows the updated version of the content visible to the reader. A website development company uses scripting languages such as Javascript and flash to permit a webpage to respond to a client-side process.

Back End Scripts

Well, back end scripting is a server-side language. While in page loading the server-side contents are produced, accordingly when a website is loaded using server-side scripting, web pages, they might variants based on. Commonly used Back end languages are PHP, ASP, ASP.NET, JSP and ColdFusion, pearl these functionalities allow a web page to respond to submission function. The above-mentioned features are finely handled by Tihalt Technologies in a better way.

Combination Scripting

Mostly, in the modern world currently, dynamic websites integrate the client-side and server-side scripting, this makes sever loading time much shorter. All the way new webspace is based on it that simply transmits the content which is going to be changed. If this is the case then there is no need to regenerate the whole page by server parser.

Examples of Dynamic Websites

Website Development Company provides you the very best services in all the ways. Examples of Dynamic Websites are writing blogs, e-commerce sites, calendar, to-do sites and other types of sites which needs updating frequently. Here we give a simple way to find out whether it is a dynamic site or not, if you interacting with it, definitely it is a dynamic website. Which really expensive and difficult to create, in which they save information’s in the database and interacts by using PHP languages. Generally speaking, few people choose an easy way to create a website (Static Website) on the other hand few remaining are fascinated by functionalities and intuitiveness of dynamic websites, as a matter of fact, both websites have their own functionalities and limitations.

Here Tihalt would like to present you with some advantages of Dynamic Websites.

  • Interactive with user
  • Great functionality
  • Simple with CMS, in large sites
  • Required less knowledge on coding

The dynamic website is easier to access the information as if it is there in the central database. The process of retrieving the information from the database is much easier, CMS is used for the interaction, retrieve and managing the system. Most of the sites you probably see are dynamic websites) this allows you to create a user profile, comment or make a reservation. This dynamically means that you can change and write HTML without a person having to go into the code and change. Best web development company in Bangalore utilize a CMS to manage their content, usually, developers would create a custom CMS for clients (using PHP & MySQL), but that’s not required. There are a lot of free systems that exist for your use such as WordPress, Drupal, and Joomla.

CRUD is also associated with Dynamic sites, which stands along with four following things:

  • Create
  • Read
  • Update
  • Delete

All the above four things happen when you start using the dynamic site because they mean to the functionality of the database. Imagine a blog, any successful blogging platform in which you have the ability to create content then they could be able to read or review the content. You can be able to read, update and have the option to delete your post as well, all this work happens in the database by using CMS and Tihalt Technologies makes it simple as just like that.

Conclusion

Finally, if you are willing to begin your website journey, you might find yourself creating lots of static websites at the first and that’s okay to be! It is the better way to understand the client-side and you will be better prepared and could have a strong base before jumping into the sever side by creating dynamic websites.

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