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Useful tips to remember in SEO for interior designers

Wondering why you should use SEO for interior designers? If you own an interior design business, having a well-optimized website is essential for you to generate leads and build a strong brand. Google has become a modern-day Rolodex. No matter what people need, whether it’s a landscape architect, a recipe for a specific meal, or the address of a specific store.

According to HubSpot, approximately 62,000 searches are conducted every second, which means more and more people are searching for products and services online. A strong presence on Google can make the road to success much easier and smoother.

 

Why should you invest in SEO for interior designers?

Being a great interior designer doesn’t have to guarantee you a steady stream of clients these days. With increasing competition, you need to work to strengthen your virtual presence through a solid digital marketing campaign that also includes SEO for interior designers. Since SEO helps your website climb the rankings and reach the top of the SERPs, it is essential in your overall online marketing campaign.

Even if most of your clients are local, having a top-notch website and a solid online presence is essential mainly because almost everyone likes to research brands before purchasing products or services from them. You can be sure that your potential clients will check your business and its online reputation before doing business with you. Thus, having a respectable position on Google along with great online reviews creates an excellent first impression.

 

How to do SEO for interior design?

Perfecting SEO for interior designers can be challenging, especially in large markets where hundreds of businesses compete to appear in Google’s “3-pack” business listings and top search results. That’s why you need the help and support of the best interior design SEO company. When you have a capable SEO team taking care of your website and online presence, you can focus on your core tasks.

However, it is good for you to know some smart SEO hacks related to your business. Even if you’re not doing the optimization tasks yourself, it pays to have an idea of ​​what you’re paying for. Here are some interior design SEO tips to get you started:

Use long tail keywords to attract a crowd:

Keyword research and selection are one of the most important steps in website optimization. For a new website focused on interior design, an experienced SEO company will always choose long-tail and low-competition keywords that can get the company on the map much faster.

As the name suggests, longtail keywords are longer than general keywords. They include specific key phrases that users are likely to search for when they are near a point of purchase or using voice search. For example, instead of using the keyword “bedroom renovation” multiple times, you could try phrases like “ways to renovate a bedroom on a budget.”

Optimizing for long-tail keywords will help you stand out and rank faster on the SERPs. You can do keyword research using various tools like Ahrefs, SEMrush, Google Analytics, Google Search Console, and Google Correlate.

Use keywords effectively in titles and headings:

Once you’ve chosen the best keywords, it’s time to put them in the right places. The Google algorithm prefers keywords that are placed at the beginning of the content. This means you need to put your keywords in the title tags. Similarly, subheadings and meta descriptions should contain the primary keyword. Reputable marketing companies that provide SEO services for interior design firms know how and where to place keywords for maximum impact.

Publish quality blogs and articles:

An SEO strategy is incomplete without a solid content plan. A well-thought-out content marketing plan can help your interior design website climb the rankings much faster. Therefore, you should consistently publish quality content on your blog. This will not only help your search engine ranking but also keep your website active and looking trustworthy.

Blogging is a great way to connect with your potential clients, but you need to post valuable content. Strategic keyword placement in blogs is also essential, but make sure you don’t haphazardly stuff your content with keywords. Finally, you should research and create your ad effectively to support SEO.

Use keyword-rich anchor texts and relevant backlinks:

Hypertext and backlinks are an integral part of SEO strategy. Backlinks are placed on other websites to point to your website, and hyperlinks redirect users to other pages on your website or other relevant websites. Strategically hypertext keywords become anchor texts. Anchor texts are one of Google’s many ranking factors. So, you have to pay attention to them.

When collecting backlinks, you need to make sure that your resources are relevant and of high quality. The more quality backlinks you get, the more credible your website will be to search engines. Posting on high authority sites and writing and publishing reviews about your website are great ways to generate good backlinks.

These are some of the essential steps you need to take when doing SEO for interior designers. You can continually tweak your SEO strategy based on results, but make sure you’re using white hat techniques that will yield a positive result in the long run.

 

Get the best SEO packages for interior designers from Tihalt Technologies

If you are looking for affordable yet effective SEO packages, Tihalt Technologies is the place to look. As one of the leading digital marketing companies in India, we have the resources and skills to take your interior design business to the next level. Whether you want your website to rank higher, or you want to generate more leads and increase conversion, our SEO strategies will achieve the desired result.

Unlike most SEO service providers who provide pre-set packages, Tihalt Technologies only offers custom packages. This means you can choose which services you need. It can help you stay within budget and get the services you need. Contact us to discuss your requirements further!

 

A detailed look at the cost of web development in India

Are you planning to create a website? If so, you must be curious about the cost of website development in India. Although almost every business today knows the importance of having a great website, many small businesses shy away from it considering the added cost. If you are in the same boat, you should know that there is no alternative to a good website.
A properly designed and used website can be one of the most effective marketing channels for a business. So, the question is no longer whether you need a website, but how much it will cost you.

What determines the cost of web development in India?

When talking about the cost of web development in India, you need to remember that there is no fixed price for web development in India. Fees can vary depending on several different factors such as developer or development company rates, the scope of work, the technology used, the amount of time to invest, and many more. Here we will discuss the main factors that influence or determine the cost of web development.

Scope and size of the project

One of the most important factors that determine the cost of web development in India is the scope and size of your project. To give you a basic idea, let’s categorize the scope of the project by the number of pages the website has. Here’s a quick look:

A basic website of 1 to 10 pages

You may have come across such sites while browsing the web. Startups and new businesses often use these simple websites for their main business or projects. These websites usually do not require any custom or complex programming or customization. In addition, since the total number of pages does not exceed 10, the total work is significantly reduced. In most cases, these websites are created in such a way that they can be expanded with new content, sections, and services in the future.

A website for small businesses with 10 to 20 pages

This type of website is often the result of an expansion or development of the first category of the website. When the base site undergoes a redesign or expansion, the developer can simply add to the number of pages to include the new services, and the total number of pages will never exceed 20. This type of site does not require design customizations, and even if they do, they tend to be simple.

A website for medium-sized companies with 20 to 40 pages

This type of website is ideal for companies that do business online. If you are interested in eCommerce website development costs in India, this section is for you. Let’s say you don’t necessarily need to have a complete online store built. However, if a large part of your sales process starts on your website, you will need this type of website.

For example, you can use the relatively large capacity of a website to offer a comprehensive web catalog of all the different products or services you offer. Building such a site of this size and complexity will certainly cost more than the above categories. You may even need a web development company to offer additional support in the form of website updates and keeping up with regular maintenance.

A large website of 40 to 50 pages

Now we are talking about big and heavy websites with around 50 pages. Such websites are mostly made for companies with significantly high requirements and web activity. If your main sales channel is your website, you’ll need to invest in a robust one that can handle this type of load. Creating such websites requires the most work, skills, and abilities. Therefore, it will probably cost the most of all the other projects mentioned here.

SEO and database integration

Nowadays, SEO and web development go hand in hand. You can create a beautiful, featurerich website, but if you don’t optimize it for search engines, your website will simply get lost in the crowd. You need to invest in SEO to make sure your website appears in the top search results of Google, Yahoo, and Bing. Fortunately, almost every web development company in India offers SEO as an add-on or value-added service. In most cases, SEO services include keyword research, on-page and offpage optimization, content creation, link building, and website analytics tracking. When considering the cost of website development in India, you need to factor in the added cost of SEO as most providers will charge extra for this.

The same goes for database integration. A database is an integral and critical part of your website. It determines where your data is stored and how well the website runs. Database integration requires special skills and technical knowledge. Hiring a database expert for database development and integration will inevitably increase development costs.

Comprehensive features and other integrations

If you want your website to have complex features like a forum, registration system, or a detailed calendar, a web development company may charge you more. The features you want to add will also affect the kind of tools you need to use. The need for a whole range of web development tools will also increase the fees.

Additionally, development costs will increase if your website requires ERP, CRM, eCommerce, or any other third-party system integration. However, the cost of integration usually varies depending on how the different systems you want to connect are supposed to interact with each other. If it’s something as simple as installing a pre-made connector, it will cost less. However, for something as complex as building a connection from scratch, the fees can be high.

These are some of the basic factors that usually affect the cost of web development in India. If you want to create a stunning feature-rich website within a budget, the best idea would be to choose a custom web development package like those offered by Tihalt Technologies, one of the leading web development companies in India. Unlike pre-set packages, a custom development package allows you to pay only for the services you need. To learn more about web development fees and packages, contact Tihalt Technologies today!

Web Application Development Cost in India

Do you think the cost of web development in India is justified?

Well, they are. But there are a lot of things to consider before choosing your vendor to build your app for you. This is because only when you invest every last penny in your app, you can be satisfied with the money you spend and at the same time achieve your ROI goals through this effort. The cost highly depends on many factors including the size and scope of your application, development framework, nature of business vertical, resources required, and other expectations like work schedule, deadlines, or even resources you may need for web development cost in India.

Ideally, the overall development of the app can cost you a monthly deposit, and the life of the project can range from one month to three months, depending on the number of iterations performed and your overall features. Any decent tech company in India can
charge you close to Rs. 70,000 to Rs. 1,20,000. This would be a total retention model. On the other hand, if you use hourly base rates, you will be charged anywhere between Rs. 900 and Rs.1,500 respectively.

Other flexible pricing models work based on complex features or other API integrations, specific resources, performance, and progress analytics. Several factors have a direct impact on the cost of web development in India.

Areas where you can indulge in cost-cutting

There are areas where you can afford to cut costs if you pay a little more attention.

The nature of the application

The level of complexity of your application, the basis of the framework you want to integrate, the source platforms you want to program your next application on, etc.

Timeline

If you think you have a time-sensitive idea that needs to get to the market early to take advantage of the demand by being at the right time, then you’re in a position to set the overall pace of the entire workflow.

In such cases, you force the company to hire several additional resources to make the whole process beneficial for you. And, of course, it costs a little more money than usual.

Result-oriented development

If you want to get to the top of the charts as soon as you enter the market, then it is inevitable that you need to accurately reach your target audience and give them a solution before they even understand what is going on around you. Marketing can thus be not only exhausting but also cost-sensitive.

The best solution to reduce the cost of web development is to hire a professional company that also has the right knowledge in the field of marketing. Also, hiring one person for everything you want to do will ensure you don’t burn yourself out too much before you even get started!

How to find the perfect web development company at a price?

Judge your seller based on their portfolio

One of the common mistakes companies make when hiring an additional developer is to hire someone based on the cost, they quote you. But this approach will simply drive your efforts to the ground. You should rather hire a web development company in India based on their market position, their success in the web application segment, their marketing action plan, product testing, improvisational practices, etc. Because only through all these you would be able to decide on a company that simply brings your vision to life.

Communicate and understand their work style and use of technology

There are different kinds of programming languages, coding platforms, testing methods, customizing functionality, etc. that go further and further behind the screen. Maintain the relationship with your supplier in such a way that you don’t get too involved during the development cycle while ensuring that you are always a passive member in the loop who always knows what to expect and where you stand. A company like Tihalt Technologies understands the complexity of your situation, which is why we provide you with a dedicated client service team that is always available to take on any requests while keeping you in the loop!

Consulting experience

Anyone around can think of an idea that could be the next big thing in the market. However, developing your web application should conform to several expectations. And once you’ve clearly explained the vision you have for the business, the company in front of you shouldn’t just be thinking about ways to impress you with a product. Rather, put yourself in the shoes of your customers, see what matters, explore the viability of the idea, and then they will offer you the incentives that will result in the birth of an infallible app that can be completely trusted to turn out great.

An extremely resourceful team

All it takes is one person who can design things, one person who can weave code, and one more person who can take care of the overall journey and user experience. But only with lots of eyes assessing the viability of your idea and all the little analyses along the way, can you iterate on your idea until you reach a product that can bring you the returns you’re looking for. After all, it is not easy to become a monopoly of the segment you are looking at. The cost of web development in India is probably the most affordable due to the quality we deliver. Contact us for a free quote for all your requirements today!

Traditional Marketing vs Digital Marketing

Technology has seen a more sophisticated development in recent years. Marketing has also evolved from traditional methods to more advanced digital aspects. Remnants of traditional marketing still exist. So, let’s learn about this marketing revolution and consider a comparative perspective in this blog. Read on to understand the difference between traditional and digital marketing and decide which marketing strategy works best for your business.

What is traditional marketing?

Traditional marketing is an offline form of marketing in which platforms such as print media, radio, television, billboards, etc are used for advertising purposes. It works on the principle of reaching a large number of people. Traditional marketing intends to reach a large number
of people to generate leads.

It is a prominent marketing technique that existed until 1990. After the 1990s with the Internet revolution, the importance of traditional marketing slowly diminished. In the debated topic of Traditional Marketing vs Digital marketing, the strength of Traditional Marketing is that no consumer can ignore the advertisements in Traditional Marketing.

Types of Traditional Marketing

  • Broadcasting: Broadcasting sends the same content simultaneously to a large group of receivers. Generally used media are television and radio.
  • Telemarketing: Unsolicited telephone calls to potential consumers are used to sell goods or services. This is also known as inside selling.
  • Print Media: Physical editions of books, periodicals, journals, magazines, and newsletters distributed as paper publications are generally known as print media.
  • Window displays and signs: Display products in the entrance area of a retail store.
  • Outdoor Marketing: Any type of advertising that attracts the public’s attention while outdoors is classified as outdoor advertising. While billboards are the most common form of this type of advertising, other styles fall under it.

What is digital marketing?

Digital marketing is a general term for a complete marketing technique in which sellers reach their regular customers through advertisements, web applications, emails, search engines, mobile applications, influencers, and other paid social media promotions. Digital marketing is fuelled by the internet and the smartphone revolution. Smart and proper use of digital marketing techniques would help any business stand out.

There are eight types of digital marketing:

  1. Content Marketing – Content marketing focuses primarily on the generation of content and its subsequent distribution to a designated target group. The goal is to bring the customer to your platform and engage them.
  2. Search Engine Optimization (SEO) – SEO focuses on optimizing your content to be relevant to your target audience. This process is used to generate organic traffic to your website through search engines.
  3. Search Engine Marketing (SEM) – Search Engine Marketing focuses on generating traffic using paid alternatives. The process is used in search engines by paying a certain amount.
  4. Social Media Marketing (SMM) – SMM focuses on using social media platforms to reach your specific target audience. SMM also helps to maintain a relationship with customers.
  5. Pay-Per-Click Advertising (PPC) – With PPC, the marketing team has to pay for each click on their ads.
  6. Affiliate Marketing – Affiliate marketing focuses on individuals and businesses partnering or partnering with businesses to help them generate traffic. Every time a customer clicks on a link on an affiliate site, blog, etc., the affiliate partners receive a commission from it.
  7. Email Marketing – Email marketing focuses on sending emails to your current and potential customers and increasing engagement.
  8. Instant Messaging Marketing (IMM) – IMM focuses on sending instant messages to your customers.

What type of marketing should you use?

The key to a great marketing campaign is finding the right balance between traditional and digital. In 2020, digital marketing is the yin to traditional marketing’s yang. Both play an important role in a marketing strategy, but each is enhanced when used together.

Take Guinness for example. Their TV commercials are infamous for their unique and powerful cinematography. More than 20 years later, Guinness’ classic 1999 Surfer campaign is still one of the best TV commercials of all time. However, despite this legendary status, Guinness still needs to move with the times and incorporate digital marketing into their strategy so they don’t miss out on some huge marketing opportunities.

Aiming to reach a wider and younger audience, Guinness recently expanded its digital marketing horizons by creating video content specifically for Facebook and Instagram. Rather than just reformatting their TV commercials, they shot their campaigns as the first social videos by composing the footage specifically with both Facebook and Instagram in mind. The videos were specifically targeted to the audience they had in mind. The result was a visually stunning and impactful social media campaign about the Compton cowboys taking care of their horses in California. Perfectly trend and share your Instagram feed.

 

Advantages of digital marketing over traditional marketing

Let’s look at the comparative aspects of traditional marketing and digital marketing. Traditional marketing is slightly shallow. It includes conventional methods like billboards, newspaper ads, radio broadcasts, etc.

It promotes the right interaction where sellers receive regular feedback. Digital marketing thus increases credibility, brand loyalty, and customer satisfaction.

Traditional marketing, which is a limitation of demographic targeting, has the greatest advantage and some disadvantages. Presentation plays a significant role, if you give it well you will win and if your presentation is bad or average you will lose. But digital marketing does not allow this. Only trusted content with good features can win the hearts of people all over the world.

A closer look at digital and traditional marketing reveals that traditional marketing is a static system, while digital marketing is a dynamic system that opens up the possibilities of digital marketing as well as the promotion of digital marketing.

Pros and Cons of Traditional marketing

Pros:

  • Easily grab the attention of customers.
  • It shows brand stability and security.
  • Easy targeting of older customers.
  • A quick impact can be created effortlessly.
  • It’s more like permanent marketing because a hard copy of the ad can be saved.
  • More memorable than seeing something on your phone.
  • Better reach in the local market.
  • Easily target areas where there is less development and a lack of internet connectivity.
  • Advertisements can be directly registered in the customer’s mind because of repeated broadcasts.
  • Word-of-mouth marketing opportunity.

Cons:

  • It is very expensive.
  • It is difficult to understand customer attitudes and preferences.
  • One-way communication.
  • Time-consuming process.
  • Very difficult to analyse and measure strategies and results.
  • Target local audience only.
  • It is difficult to understand whether he reached the right customer.
  • Demographic limitations.

Pros and Cons of digital marketing

Pros:

  • A highly economical and efficient approach
  • Provide equal opportunities for all businesses
  • High return on investment
  • Better lead generation and conversion
  • Easy to connect with the customer
  • Increased brand awareness in the market
  • The results of digital marketing campaigns can be measured and tracked
  • Better customer engagement
  • Digital marketing scope for personalization and easy customer targeting
  • Connecting with the global market and global customers
  • Direct communication between businesses and their audience
  • Can engage customers with creative content

Cons:

  • Sometimes ads and promotions are annoying. This could tempt customers to use ad blockers or premium services without pop-ups or banner ads.
  • With so many brands competing in the digital marketing arena, it is difficult to make a mark in the minds of your audience.
  • This is not permanent and digital marketing strategies change from time to time.
  • Each type of digital marketing needs its experts.
  • It requires ongoing evaluation to ensure the effectiveness and efficiency of implemented strategies.

On-Page SEO is typically predominant processes that is ranked high in search engine SERP. This method is organic and helps you target successful SEO campaigns. Your website is a place for all SEO processes and you run the risk of losing potential website traffic from search engines if it isn’t properly standardized for both search engines and users.

This blog will help you learn the best SEO techniques for your page. This allows you to use these tips when publishing your content to improve your search engine rankings. Learn more about SEO on the page before delving into the topic.

On-Page SEO: What is it?

On-page SEO, also known as “on-site SEO,” is the process of optimizing your website’s content and ranking it high in search engine SERPs. The main goal of on-page SEO is to communicate with search engines in their language so that they can understand the meaning and context of web pages.

Read Also: How to create an SEO strategy for 2022?

Why is On-Page SEO Important?

It is a vital process that helps search engines provide multiple signals to help them understand the intent of the content. When you index and rank web pages, search engines associate them with related keywords and search terms. You can better guide your search engine by allowing it to select keywords for ranking your page by SEO on your page.

In addition, it is called on-page because it makes all the optimization changes on the web page, affecting the user experience and ultimately improving it. The ultimate goal of SEO on a page is to optimize the content and structure of a particular page and rank it high in search engine SERPs. Now that you understand SEO on page and its importance, let’s take a look at the top 7 SEO techniques on-page that are used to improve search engine rankings.

1. Internal Link Improvements

This is the simplest on-page SEO tactic that can improve your ranking on search engine results pages for major search engines. The internal link structure of your site is the primary way Google understands the content of your site.

And the better Google understands your content, the higher you’re ranking. In addition, improving internal links can increase topical permissions for key topics and increase their chances of being ranked higher on the search page for those topics.

Strategic internal links do not mean that all pages are linked to the main content. You need to link to a page that adds value to your existing content. This is a way to display search engines that meet your needs when directing users to your website.

2. Identifying Threshold Pages

The pages ranked just below the first page of the search Engine SERPs are called threshold pages. These pages are unlikely to generate website traffic for you, but with a few tweaks, they will move these pages to the money position on the first page of the search engine SERP.

Search engine SERP puts existing content on the first page, which simplifies the task here. This means that ranking new content at the top of SERPs is more difficult than ranking new sites.

To segment your page by keywords, it’s a good idea to start with your favourite rank tracking tool. Then start sorting by search volume to display the most likely pages at the top of the search engine SERPs.

If you are looking for the best SEO service in India from a reputable company, ask if you offer a ranking tracking tool for segmenting your pages.

3. Investigate Competitor Content

If a critical page on your website is not ranked high in the search engine SERPs, be aware that it offers something special that your competitors don’t offer. is needed. We know that this can be a difficult medicine to swallow, but this may be true.

It’s hard to understand why Google ranks your page lower than its competitors’ pages, but mutual research makes the blur clearer. What we are saying is to investigate the content of the landing page of the competitors on you and carefully compare it with the content of the landing page of your website.

According to the most reputable company offering the best SEO services in India, you need to ask yourself the following questions:

Is the content of your competitor’s landing page significantly better than your content in terms of quality, authority, relevant information, and sources?

Is their content better written than yours?

Are the keywords/topics on these pages not available on your site?

Are internal links better than yours. Is there anything special on-page?

Does that enhance the content? Example: You don’t need to copy top-ranked sites such as images, charts, videos, etc., but knowing what they do will improve your site and enter the league of exceptional sites. Useful for.

4. Move important pages up in the navigation hierarchy of your site

This technique is not available for all pages, but it is very useful for important pages. Google determines the relative importance of a page by determining the distance from the home page to the page via internal navigation. The home page has the most external links. This means that you have the highest page permissions on your site. This link equity flows from the home page to other linked pages, and directly linked pages receive most of the links. Therefore, by bringing important pages closer to the home page, you can increase the authority of the page and thereby contribute to the improvement of the ranking.

5. Make Your Website Responsive

This is the most obvious on-page SEO technique to consider if you don’t already have a mobile-enabled website, as it’s the right time to make your website responsive. The days when mobile-friendly websites were an additional feature are over. With an update to Google’s page experience, mobile-friendliness has become the ranking signal used to rank pages.The sooner you make your website content mobile and your website mobile, the more likely you are to be ranked in Google’s SERPs.

6. Climbing the leader board

For a featured snippet is more difficult than the board game Snakes and Ladders. But when it comes to the top of the class, it’s a sweet feeling. Featured Snippets or Position Zero is a Google feature that helps you rank top results and display them in the Rich Snippet Box at the top of Google’s SERPs. This helps answer many search queries from searchers, but according to the best SEO service provider in India, users want to know the complete content behind the featured snippet, so the featured snippet helps generate a lot of website traffic.

7. Past Artist Rehash

The most successful content on the Web has a life cycle that peaks first and then plunges into holy water. From time to time, after content is published, it begins to grow in rankings and website traffic. But after a while, traffic starts to decrease. This may be due to the following reasons: Newer than, higher-quality content outperforms the page. Query intent changed over time

 

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