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Digital Marketing is important for every business these days. It doesn’t matter if your business is small or big or just a startup, Titalt Technologies can help everyone with digital marketing. Digital marketing activities can take the business up by significant levels. There is no other way of marketing or promotion nowadays that is half as good as Digital marketing. There are many reasons for that and the biggest reason is the internet. No one in this world can stay without the internet these days and that opens up so many gates for marketing.
Where there are people, there are endless opportunities to promote a product/service/idea. To choose why you need a digital marketing company in Bangalore, it is important to know the need for digital marketing at first. This article will take you through all the reasons why your business needs digital marketing irrespective of the scale, the type or the location of your business.

Reasons why every business needs Digital Marketing

1. Reaches to maximum people

This is the point that gets justified with only one fact. Most of the people are using digital devices like Laptops, PCs, and smartphones. These are the spaces which when connected to the internet have more people than any physical location hence, it is the place that can maximize the reach of a website or a brand. Digital marketing services in Bangalore can be related to the audience of the whole world. There are no boundaries of cities, states, or even countries. Anyone anywhere can see the ad campaign running on the internet if it is promoted well.

2. Levels the market competition for small businesses

The opportunities for all the companies are equal in the digital marketing spheres. It all depends on the quality of the campaign and how well it is strategized and planned. There are situations in which a small company with an attractive campaign can overshadow the marketing campaign of a successful company. It is all about finding the target audience, catering to what they want, and keeping attention to what is working in the market. Using the latest technologies is one of the few ways through which companies can excel in digital marketing. It is also important to pay attention to the content. It is one of the ways that builds trust and improves the engagement of consumers with the brand.

3. More targeted

This is one of the best benefits of digital marketing that can be done on a targeted group of people. This way enterprises have to spend less and they can grow more. Everything is not meant for everyone. Medicines of diabetes will only help the people who have it, football can only be sold to the people who love sports. Digital marketing activities provide enterprises with an opportunity to design marketing campaigns that are targeted. These demand extensive research and then content writing is done for those groups. Content and research are two parts that can never be taken away from digital marketing. Good research and then content to support it can make wonders happen for an enterprise. ‘Tihalt’ also specialized in digital marketing to a targeted group.

4. Personalization is possible

This is one thing that was never possible in traditional marketing and will never be. With digital marketing, enterprises can make their marketing content and campaigns personalized. They can design posts/messages/emails for specific groups/people so that they get attracted and engaged with them. When a person sees a mail with their name and some other personal information that they have willingly shared with the brand, they feel connected. This is one of the biggest benefits of digital marketing. There are many new ways that are making personalization better and easier. There is much software in the market that allows the enterprises to design distinctive newsletters for every subscriber. Personalization has improved the scope for growth. This also keeps the consumers engaged with the brand even if they are not buying something new.

5. More advanced analytics

Marketing needs data analytics and it can be done very efficiently in digital marketing. All digital marketing campaigns run on data analytics. Hence, there are many ways and tools designed only for this purpose. There are solutions and tricks for advanced data analysis, and it is important to make the campaigns successful and increase the reach of a brand. It can also be used to convert prospects into buyers. Advanced data analytics is the reason why digital marketing campaigns become successful. ‘Tihalt technologies’ have expertise in advanced analytics and their use in digital marketing campaigns.

6. Easy to scale and adapt

It is very easy to scale the campaigns and adapt to digital marketing activities for enterprises. They don’t need to do any major change in their infrastructure or buy any new resources for it. Everything is digital so they only need good PCs or laptops and a fast internet connection, all other work is of the employees of the digital marketing agency that is hired to do the specific work. It is very easy to scale both the campaigns and business, there is no need for more employees or a big team for scaling. Few digital marketing employees who have good experience and skills in the field can do that easily. This is one of the reasons why enterprises have started using digital marketing services in Bangalore over all other types of marketing.

7. Best ROI

ROI or Return on Investment is the best in digital marketing. The investment is returned in terms of traffic generated on the website or in terms of prospects that turned into customers. This also has the capability to increase sales to a great extent. A good marketing campaign can do all these things, it can attract people who don’t know much about the brand, can change the prospect consumers into normal customers and also improve the trust of loyal customers. There is no other way of marketing that can provide this much return on the investment done by the business. This is the best way to grow in this world that has gone 70% digital.

8. Cost-Effective

Traditional ways of marketing are very expensive, be it TV marketing, Radio marketing, or flex printing. They are neither effective nor in the budget. Print marketing is still in the budget but no one nowadays pays attention to them. Digital marketing, on the other hand, is very much cost-effective, all the money that enterprises spend on marketing returns something. It is never blank, the more they spend, the more will be in their reach. Sometimes, there is not even a requirement to pay, most of the digital marketing activities can be done for free. Content marketing that is becoming one of the most important parts of marketing is all based on quality and creativity. There is no money involved in it. Yes, content writers are paid but the benefit they provide to enterprises is much more than what they get. ‘Tihalt’ provides enterprises with affordable digital marketing solutions.

9. Is Good For Building Trust With New Generation Of Consumers

Trust of the people, brands cater to is very important. Most of the brands nowadays cater to the new generation and they are all on the internet. There is no better way of building trust with them than a good digital marketing campaign giving the best digital marketing services in Bangalore and content that can explain all the services and products.

Conclusion

The number of reason to invest in digital marketing is innumerous while the best out of them are illustrated above. While to increase your customer base and boost your business, we suggest you make a digital strategy if you don’t have any.

SEO Trends For 2020

Tihalt Technologies has been working hard to provide its clients with the best SEO services and for that, they always keep an eye on the latest trends. Everyone including the clients must know what are the trends that will rule the SEO industry in the year 2020 The year is not going well but digital marketing and SEO industries are the ones that are still getting business. The Internet and all types of digital platforms are the only places where people can engage with their audience and customers and keep them connected to the brand.
Tihalt knows ways that can even keep the monetary business going on. There are SEO trends that were popular in 2019, some of them are carrying themselves this year too. Some of the trends are new and that is why the probability of them offering success is higher.
Below are all the important SEO trends in 2020 Let’s have a look:

1. Voice Search

SEO trends are getting smarter and AI is improving the mobile and computer devices. New technologies like voice search are getting popular and are improving the search ranks of websites. To take most of the benefits from these, businesses need to optimize their websites for local business queries. Most of the voice queries are related to the local market and products like “Best salon near me” or “Best house cleaning services near me”. For this, the website must be optimized in such a way that search engines can throw your sites in the voice search results.

2. Social Media Influencers Will Be Used

Social media influencers are being hired for marketing for a long time now. This strategy is also proving to be quite effective because of the way they impact their fans and followers. The times have changed and rather than promoting the product bluntly, influencers now use unique ways to fit in the products in their creative videos so that their followers pay attention to it. Many brands have seen great growth in their business after they started to choose influencers for their brand endorsement. It is cheaper than other ways of marketing and is way more effective.
This is something that will stay relevant in the year 2020 as well. In this current scenario due to lockdown, this is the only way that can be properly used for promoting any product or service. Influencers improve the trustworthiness of the business and the websites they promote. Hence, this will improve the ranks in the SERP.

3. BERT Algorithm

BERT is google’s first major change in its search algorithm. The new companies and websites are trying to get on the first page of the search results. SEO experts can use the BERT model to do this. This will be the most relevant model to be followed in the future which is based on queries. It allows google to understand natural languages that increase the chances of the pages who use those kinds of languages. This will surely increase the chances for the companies to get a higher rank in the SERPs.

4. People Getting Attracted To Digital Experience:

After this lockdown ends, or even if it was not here, people were getting addicted to the digital experience. News, entertainment, education, shopping, travel inquiry, etc., everything that people used to do offline has transitioned to digital devices. There are very few people now who do these things physically. This is an opportunity for all the websites because no matter what services or products they offer, everything can be sold online. People need comfort and having everything on fingertips is the most convenient thing for them. There are endless opportunities for websites and they just need to optimize themselves to be able to come to sight. This is the best chance to utilize content marketing at its best capacity. Trustworthy and elaborated, attractive content will attract anyone to open and take a look at the website.

5. Video Marketing

Video marketing is one of the latest marketing trends. It has been used for a long time but this is the time when enterprises are utilizing it at its finest. Videos are much more attractive than written content and they also increase the trustworthiness of the brand. Improved trust and a more attractive promotional strategy can increase the ranking of the website in the SERPs. There are chances that this can increase sales significantly if used properly. Companies are using video marketing very smartly and trying to find people who have expertise in this field. It is not something like normal creative video, it is strategic and it needs proper placement of the product for the services. If the websites and enterprises around the world choose to use this new method of marketing, there are chances that they will improve their reach and sales.

6. Content Quality And Quantity Will Be Important

One thing that digital marketing companies and SEO companies have now understood is that search engines rank quality and quantity of content higher than normal or less content. If we talk about an article or a blog post that briefs about the top 10 of something, it should be at least 2000 words long. There should be enough words in the articles or blog posts published on the website. This is something that increases the role of content marketers in the world. Everyone now knows the importance of content in the world of digital marketing and especially SEO. Articles are especially SEO optimized so the crawlers can reach them easily and rank them higher than others. This process has improved the quality of content on websites. As one of the most significant SEO company in Bangalore, Tihalt provides the best content writing services.

7. Switching To Mobile Experience

This is no hidden secret that now most of the people use mobile devices. It is not possible to carry or use a laptop or desktop computers every time because it is not convenient. This is the reason why more than 70 percent of the people who use the internet are mobile users. They say that it is important for websites to improve their mobile experience. It is important to optimize it for mobile phones so users can access it with ease. This is one thing that can increase the reach and ranks of the website as web crawlers also check if the website is fit for mobile phones or not. This is one of the SEO Trends in 2020 that will be important.

Conclusion

Tihalt Technologies have always stayed alert, all these trends written above are already being followed by the SEO experts. This is the reason why most of the clients see fast results. Hence, this is one of the most reputed SEO company in Bangalore. Content marketing or video marketing or paying attention to BERT, everything is done at Tihalt. This is also the reason we are the best SEO company in Bangalore.

Examples of dynamic websites

Websites that are built using some kind of coding or scripting language are known as dynamic websites, it built and developed using server-side coding language like PHP, ASP, JSP, and Ruby so on. Especially in Dynamic Website, the contents are gradually taken from other databases as when it is required by the Users. Mostly, dynamic sites are expensive to form besides they come with advantages. It gives the owner the flexibility to update any changes in the dynamic website so that it increases the interest of the visitors and would be an advantage to run a highly profitable business.

Tihalt Technologies provides and develops the dynamic website using HTML, CSS and other scripting languages. It focuses on two major key reasons to go for a dynamic website. This helps you to build an interactive site that maximizes the communication between the user and owner who can read and use it. Dynamic website makes much easier to distribute the HTML code throughout the web pages. Remember this is not like Facebook or LinkedIn but this has interactive components like search fields and contact links this also includes examples like CMS, blogs that allow the user to comment and reply on the site and users uploading documents, discussion blog boards so on.

Brief About Dynamic Websites

According to the user needs, the data’s can be easily carried away in an organized and structured way, here Tihalt allows you to create pages or categories of related products gathered in a variety of multiple ways. Calculating a mix of the static and dynamic website would be a better way, it may go well when you have the front page of a site (Entry Page) as a Static website. Frequently after the user is logged in, you can redirect them to the dynamic part of the service like a dashboard or administrative panel.

In order to get a good result, you have to find the best website development company in Bangalore. Normally here we have two types of interactive path on a dynamic website those are front end scripts and back end scripts. These are barely known as client-side and server-side languages.

Front End Scripts

Particularly front end scripts are client-side language. It helps to provide client-side content by client-side scripting, therefore client-side content is generated by the client’s PC, but not from the server. In these circumstances, the browser loads the content directly from the server, and includes it in a webpage, correctly shows the updated version of the content visible to the reader. A website development company uses scripting languages such as Javascript and flash to permit a webpage to respond to a client-side process.

Back End Scripts

Well, back end scripting is a server-side language. While in page loading the server-side contents are produced, accordingly when a website is loaded using server-side scripting, web pages, they might variants based on. Commonly used Back end languages are PHP, ASP, ASP.NET, JSP and ColdFusion, pearl these functionalities allow a web page to respond to submission function. The above-mentioned features are finely handled by Tihalt Technologies in a better way.

Combination Scripting

Mostly, in the modern world currently, dynamic websites integrate the client-side and server-side scripting, this makes sever loading time much shorter. All the way new webspace is based on it that simply transmits the content which is going to be changed. If this is the case then there is no need to regenerate the whole page by server parser.

Examples of Dynamic Websites

Website Development Company provides you the very best services in all the ways. Examples of Dynamic Websites are writing blogs, e-commerce sites, calendar, to-do sites and other types of sites which needs updating frequently. Here we give a simple way to find out whether it is a dynamic site or not, if you interacting with it, definitely it is a dynamic website. Which really expensive and difficult to create, in which they save information’s in the database and interacts by using PHP languages. Generally speaking, few people choose an easy way to create a website (Static Website) on the other hand few remaining are fascinated by functionalities and intuitiveness of dynamic websites, as a matter of fact, both websites have their own functionalities and limitations.

Here Tihalt would like to present you with some advantages of Dynamic Websites.

  • Interactive with user
  • Great functionality
  • Simple with CMS, in large sites
  • Required less knowledge on coding

The dynamic website is easier to access the information as if it is there in the central database. The process of retrieving the information from the database is much easier, CMS is used for the interaction, retrieve and managing the system. Most of the sites you probably see are dynamic websites) this allows you to create a user profile, comment or make a reservation. This dynamically means that you can change and write HTML without a person having to go into the code and change. Best web development company in Bangalore utilize a CMS to manage their content, usually, developers would create a custom CMS for clients (using PHP & MySQL), but that’s not required. There are a lot of free systems that exist for your use such as WordPress, Drupal, and Joomla.

CRUD is also associated with Dynamic sites, which stands along with four following things:

  • Create
  • Read
  • Update
  • Delete

All the above four things happen when you start using the dynamic site because they mean to the functionality of the database. Imagine a blog, any successful blogging platform in which you have the ability to create content then they could be able to read or review the content. You can be able to read, update and have the option to delete your post as well, all this work happens in the database by using CMS and Tihalt Technologies makes it simple as just like that.

Conclusion

Finally, if you are willing to begin your website journey, you might find yourself creating lots of static websites at the first and that’s okay to be! It is the better way to understand the client-side and you will be better prepared and could have a strong base before jumping into the sever side by creating dynamic websites.

Different between WordPress Website and html website

WordPress and HTML is the most used one to develop websites in recent times. All web development people used these two to create all kinds of website like static and dynamic websites.

If you don’t have an idea in coding, the concept of creating the website in HTML from the scratch is very difficult. Fortunately, today we have WordPress, it allows us to create and update all kinds of websites without any coding knowledge. Many of the best web development companies using WordPress to provide easy and attractive websites. Tihalt Technologies is the best web development company in Bangalore having 150+ happiest customers in the last 5 years. Ask us how to start good websites.
However, both WordPress and HTML have their pros and cons. We will have a look at the following article. It will help you to take a concrete decision.

Know More About WordPress

WordPress is the Content Management System (CMS) that allows users to create, update and modify website content easily without any knowledge of coding. Specifically, it fully designed user-friendly. In any part, it will not force the user to do the coding.

More than 30% of the websites are built in WordPress. It’s a big number when we compare it with other CMS, so it’s a well-known platform for all on the market. WordPress used massive media companies such as “The New York Times, MTV News” and many other companies.

There are two different WordPress platforms are available in the market. One is WordPress.org and another one is WordPress.com. We should know the idea of both. It is very important not to confuse both of them. WordPress is the open-source CMS that is available in wordpress.org. On the other side, wordpress.com is a blog hosting service.

Advantages of WordPress

Easy to Use: 

The user can log in to their WordPress admin and add the pages if they required any changes in that they can update and modify the pages. WordPress has an intuitive user-friendly interface. It gives the user just open their admin panel and start their works without knowing any programming knowledge.

Attractive Templates: 

There are millions of ready to use templates available in the market. By using that templates user can start the websites which one they like most. Just choose the paid or free templates and do the changes as their wish. All themes are developed by professionals all over the world.

More Add-ons: 

WordPress websites are easily extended by the use of plugins. If we need any new functionalities needed to enlarge the website. It’s just like that. Choose the plugin and activate that. Our new functionality is almost ready. The lot and lots of plugins available such as contact form, gallery, booking system, multi-language and many.

Full control: 

The user will get full control of your website, its domain name, hosting control, all content on the website. They can make changes when they want. There is no limit on traffic, sales, and users.

Disadvantages of WordPress

Learning Part:

As I said WordPress is allowing using very easily. But before using that we should learn something about how to set up and install themes and many. It will take plenty of time to lean. Many WordPress leaning websites guide you on how to start WordPress sites. It needs some effort too.

Maintenance:

The use is the full responsibility for WordPress, plugin and theme updates, whenever that are all getting updates the user should update manually. Also, the hosting part managed by the user.

Know Something About Static HTML Website

HTML is a mark-up language, its useful to create the web pages. Most of the websites are designed by HTML on the internet. By using HTML, we will create a variety of websites what the user thinks in their mind. Customized websites are created by HTML only.
When you are planning to create a website by using HTML you should hire a web developer with the knowledge of HTML, CSS, JavaScript and some other technologies too. Then only they can build a full-fledged website.
CMS websites stores their data’s in the database, but HTML sites are store all content in static files. When you need to change anything on the websites you should contact the web developer to do the needful. Now we will see the advantages and disadvantages of HTML websites.

Advantages of HTML websites

No Maintenance:

Once the website development did we just take the site live and just relax. Because you don’t need to install or update plugins and no need to take regular backups. If nothing is changed then you take backup once and forget about it.

Low Requirements Needed:

HTML websites don’t need servers with PHP and MySQL. It will run on any cheapest servers with low resources. So, the cost of maintenance is too low when we compare it with WordPress websites.

Disadvantages of HTML websites

No Updates:

In HTML websites we can’t do the regular updates unless you know HTML/CSS. Else you should hire a web developer to do the changes. Even for the small changes such as change the content, add images, add pages also you need to hire a coding person.

No New Features:

When your business grows and you need to add more functionalities and add a shop or new features you should hire a web developer. It takes more time to complete it. Also, they may be recommended to switch the HTML site to WordPress site.

Price:

Let us consider for the small work like change the content we need to hire a technical person means it’s unnecessarily waste of money. The web developers charge more. When we compare with WordPress it will higher than that.

Which one is better whether HTML sites or WordPress?

Above we clearly explained both pros and cons. Now we are in the step to take the conclusion. Let’s finalize which one is better for the business. If you are fixed that you never change the website content and the pages mean you just choose HTML websites. Because it will run faster when compared with WordPress and the cost of the server also low. When the business persons just portray their business HTML websites are hardly enough.

If you want to have the freedom to control all your content and in the future, you may add more functionalities and add more pages means I would suggest going for WordPress. Because WordPress allows all perspectives. So WordPress is the better choice. Who wants to grow their business successfully and make money using websites means WordPress is the way to go forward.

When you choose WordPress you can always be connected with clients who are all on your websites using live chat. When you have a blog and news pages mean you can post the regular updates. Choose the best web design company in Bangalore to start your business website. Instead of paying money to the developer for the smallest things we just choose WordPress and do the changes by own. Initially, you may spend a little higher but after that, the website creates money for you. Use Tihalt Technologies to do your first WordPress website. Grow your business just choosing WordPress. 

Tips to Grow a Business by Using Website

Tips to Grow a Business by Using Website

There are a lot of Website development companies in Bangalore here we going to see about the benefits of a website to develop business. Whatever the infrastructure or size of your firm, a website is an important key to a tool for the grown of business. However, having a good looking website is not enough also need actively work for you by attracting new users or visitors that lead your company forward? Tihalt Technologies explains how to create a working website in ten simple steps.
For example, few small scale businesses have a lot of budgets to spend on their website, but they follow on certain principles to develop and manage your website that will certainly yield a healthy output on the investment made. Here let’s see the ten steps given by Tihalt to ensure your website works hard for your business.

Be Business Driven

Kindly remember that your website is the main business tool, so a good design is important, first, it should be business-led. Choosing a good website development company in Bangalore is a big task. Highly, current and existing potential clients engage with a company via their website so it is like a showcase for the business. Consistent branding and developing a good start with your website and then it is carried out in the market through promoting, stationery, brochures, and digital marketing.

Review and Reflect

You might be perfectly happy with your website, but like any procedure, it is really important to review regularly in order to make sure it still meets your needs and your customers. Go through whether your site reflects changes in the market place? Does it help you to achieve the target? Check the design, content, and graphics meets your requirement. Does it showcase your business? If your website is in life and running for the past few years it’s difficult to remain the same objective, so it can be a better option to get an opinion from Tihalt or an outside source with a new perspective.

Differentiation Through Design

People have such short attention and they would quickly leave a site that does not grab their attention and that’s where great design is highly recommended. Thus the website has evolved hugely, the design of a website can now be bigger and better, and it is a key part of establishing and reinforcing your branding and identity. A better design is also another way you can differentiate yourself from the competition. Mandatory to keep your website attractive, professional and functional. Ultimately this is improved visitors, View rates and business growth. Get in touch with the best website design company in Bangalore that will increase your business.

Work in Progress

A website should be continually developing, sometimes people think of their website as a finished project, similar to sending a brochure to the printer, a website has to be updated by changing and adding relevant content. This can be done by writing blogs, adding some news sections and creating links on your website. This is an important step because the visitors, clients and search engines are attracted by active sites. SEO Services in Bangalore would be the best for good Business improvement.
For example, if Google sees that site or content is being updated, it would visit a site more often, which is likely to improve both Google and page rankings. Whatever there is a special skill for writing such relevant content that specifies the most popular key search phrases on Google. These may refer to specific products or services.

Getting to Number One

When people look for products or services online, they use search engines. So it’s critical that your site is picked up by them. Smaller companies might think only large companies can achieve page one in Google listing, but actually, any company can hit in the first place of Google ranking if they use the right techniques, time and effort are required to both get and stay there.
However the process would get complicated because of the fact that search engines are constantly changing, this has to sort out by SEO ongoing. It also requires off-site Optimization which involves merging sites, carrying out social media marketing and creating blogs and current content to enhance your site with all the influences. Tihalt Technologies gives you the best SEO services in Bangalore.

Get Your Priorities Right

It is always good to keep a clear path when marketing any aspect of business and marketing should be unique. Set short, normal and long term goals but make sure that your designer is the best person to help you achieve them Tihalt Technologies are the Best SEO services company in Bangalore. In some cases, designers lack experiences in SEO, which means that any optimization of title and tags will be at a zero level or basic level and unlikely to generate traffic than an active marketing strategy can be done with an SEO or web marketing Specialist.

The Value Of Online Marketing

The website is essentially demanded with SEO and with some other web marketing like Google ad words, this is more highly targeted than offline advertising. This helps people who are willingly searching for your product or services would be directed towards your website. So you get more Inquires for the bucks invested in the online ad than a magazine.

New Marketing Methods

Add – on, companies should have new strategies for web marketing including social media, YouTube, some of them are uncomfortable or unfamiliar with. Financial and time constraints are mean that you will have to go through the media and tactics that work best for your business. Digital marketing is the best way to bring up any small scale companies. Get in touch with a digital marketing company in Bangalore for new marketing methods.

Be Mobile Friendly

Smartphones and tables got their way of accessing the market has risen rapidly and increased in the foreseeable future. So it is important to keep this in mind before setting up a website. The mobile-friendly website would help a lot to attract new customers, accessible Mobile users are highly likely to increase sales to raise your profile. A mobile site should be built based on the existing website carrying the brand identity. Digital marketing companies in Bangalore are the better choice to develop a mobile-friendly website.

Encourage Your Customers to Take Action

Tihalt has done a hard part like creating an attractive functional website that can be found and stay different from other competitions. Make sure that you did the final step to encourage customers to take action immediately. Adding a CTA button like Click here to buy, email us or confirm is simple and amazingly effective.
Generally, a website should be in working mode, Search engine continues to evolve, content and SEO need to be updated regularly. Tihalt Technologies’ experience has taught that sites are proactively managed and updated which gives more to company growth. The website development company in Bangalore will work in a partnership with the owner to make their website work with the best review.

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