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GUIDANCE FOR GOOD WEBSITE DESIGN

Effectual website design should meet its deliberate function by conveying its particular message which simultaneously engaging the visitor. Several factors such as reliability, shades, typography, imagery, simplicity, and functionality contribute to good website design.

Numerous key factors were considerable while designing a website.

A well-designed website can help build faith and direct visitors to take measure. Building a great user experience involves making sure your website design is optimized for usability (form and aesthetics) and how easy is it to use (functionality).

Here are some approaches that will assist you when assessing your next web project.

1. WEBSITE SENSE

Your website needs to acclimate the requirements of the user. Having an explicit intention on all pages will enable the user to interact with what you have to offer. First, decide the goal of your website. There are many sectors in designing a website. Like providing valuable information, business, entertainment, e-commerce, education, edutainment, etc.

There are many different purposes that websites may have but there are core intentions standard to all websites;

  • Expressing Expertise
  • Creating Your Reputation
  • Generating Leads
  • Sales and After Care

2. SIMPLICITY

Simplicity is the finest form to go when considering the user knowledge and the usability of your website. Here are some of the ways to achieve simplicity through design.

Colour

Colour has the ability to convey messages and prompt emotional responses. Discovering a colour palette that matches your brand will entitle you to exploit your client’s manners towards your brand. Keep the colour selection confined to less than 5 colours. Tempting colour combinations increase customer attention and make the user feel good.

Type

Typography plays vital role on your website. It controls attention and operates as the optical interpretation of the brand voice. Typefaces should be readable and only use a maximum of 3 different fonts on the website.

Imagery

Imagery is visual element used within communications. It includes photography, illustration, video and all kinds of graphics. All imagery should be explicit and find the spirit of the company and act as the epitome of their brand personality. Most of the initial information we consume on websites is visual as a first impression. It is important that high-quality photographs are used to form an impression of professionalism and credibility in the visitors’ minds.

 

3. NAVIGATION

Navigation is the path of rectifying system used on websites where visitors interact and encounter what they are looking for. Website navigation is key to retaining visitors. If the website navigation is incoherent to the visitors, then will find what they need elsewhere. Keeping navigation simple, reflexive and compatible on every page is key.

4. F-SHAPED PATTERN READING

The F- based design is the most standard way visitors examine text on a website. There is a study where eye-tracking studies records says that most of what people see is in the top and left areas of the screen. The F shaped layout imitates our natural way of reading in the left to right and top to bottom. An effectively ranked website will function with a reader’s natural pattern of reviewing the page.

5. VISUAL ORDER

Visual order is the sequence of segments in hierarchy of importance. This is accomplished either by size, colour, imagery, contrast, typography, whitespace, texture and style. One of the most vital functions of visual order is to establish a focal point; this offers visitors where the most important information is.

6. CONTENT

An effective website has both prominent design and significant content. Using prominent language great content can attract and influence visitors by flipping them into customers.

 7. GRID BASED LAYOUT

Grids support the structure of your layout and keep your content organised. The grid helps to align segments on the page and maintain to be cleaned. The grid-based layout organizes content into a clean strong grid structure with columns, sections that line up and feel proportional and impose order and results in an aesthetically attractive website.

8. LOAD TIME

Waiting for a website to load will renounce visitors. Nearly half of web visitors anticipate a site to load in 2 seconds or less and they will potentially leave a site that isn’t loaded within 3 seconds. Optimising picture sizes will aid load your site quicker.

 

 

 

  1. MOBILE FRIENDLY

People now a days like using portable versions like mobile, laptop, tab.

Most of the people are using their mobile phones or other gadgets to browse the web. Building website layout might vary for different devices. It is important to consider making your website with a responsive layout where your website can revise to different screens.

Build Your Website with Better Accessibility with Some Simple Steps

Bill Gates,
In modern world, people enjoy using the internet. But few with a disability were unable to utilize such things. As Bill Gates, Co-founder of Microsoft, said

“The advanced of technology, is based on making it fit in so that you don’t even notice it, so it’s part of everyday life”

Donot agonize about disability let’s revise the way of life using technology.

 

Introduction to Web Accessibility

Web accessibility implies every person in the world, even with a disability, can browse the products on the web independently and also understand your written content and services. Specially designed and coded websites and web tools will make sure that people with disability can use them. However, presently, multiple sites and tools are designed with accessibility impediments that make them challenging or unattainable for some people to use.

People with disability will have different types of disabilities. So, they require different types of web accessibility accommodations.

Some visionless person needs descriptive alt tags on your images so their screen reader can describe them to them

  • Someone with a motor disability needs to be able to navigate the whole site using the keyboard instead of a mouse
  • Someone who is deaf needs subtitles or sign language interpretation alongside your videos
  • Someone with low vision needs a high contrast ratio and clear fonts on all your texts

Simple steps to build Web Accessibility

1. Choose the best CMS 

Pick right content management system to build your websites.

There are multiple CMS obtainable. After choosing correct CMS, grab suitable template, theme, content, layouts, modules and plugins.

Additional Tip

Make sure that content is accessible while editing toolbars and video players. For example, editing toolbars should include options for headings and accessible tables, and video players should include closed captioning.

 

2. Creating the Content structure 

Create unique content, use styles, proper arrangements of headings by using CSS. To navigate content, screen readers will use heading structures and, make sure of the heading arrangements.

Additional Tip

  • Always use <h1> tag for the primary title of the page.
  • Use headers to exhibit and manage your content structure.
  • Follow heading levels (starts from an <h1> to an <h3>), as screen reader users will wonder if content is missing.

 

3. Include alt text for images.

Alt text should be provided for all images. It is regarded as an substantial criteria. By doing this, screen reader users will understand the messages communicated with images on the page. This is particularly essential for instructive images (such as infographics).

Additional Tip

While making the alt text, the content should contain the message you expect to convey through that image. If alt text is not provided, then screen reader will read the file name with the image attached with the link.

 

4. Unique Links & Names

It is important to use text while including links in your content.

Use descriptive words for your link. Try to avoid using short words like

‘click here’ which is not considered as descriptive word, and is unusable for a screen reader user. It works in simple way, visual users scan the page for linked text, visually-impaired users will use their screen readers to scan for links. Using descriptive text will help to explain the link context and also aids screen reader users often do not read the link within the context of the rest of the page.

Additional Tip

Content of the links, were presented first. This will help screen readers to navigate links.

 

5. Use color with care

The most typical form of color deficiency, red-green color deficiency, impacts approximately 8% of the population. Using colors will helps disabled people to distinguish and organize content clearly. Also, it is significant for other people too. Consider all the primary characters which is to be used in the websites.

Additional Tip

There are many tools where we can assess color, contrast, aids you in making your page as visually usable as feasible to people with low vision.

 

6. Creating Accessibility forms.

While creating form field you must ensure that they are not labeled appropriately, the screen reader user does not have the same cues available as the sighted user. It may be inconceivable to tell what type of content should be included into a form field.

Try to give labels to fill the each form field which would help them to understand clearly.

Additional Tip

For filling name field, instead of giving Fullname, give as First name and Lastname. We have to use two separate descriptive label using label tag and also ensure the position of the label. This type of form organization can help a screen reader user keep track of progress, and can provide the context that might be lost while filling out the form. If certain form fields are required, the field should be labeled accordingly, and configured to alert the screen reader user.

 

7. Creating data tables 

Using tables for page layout adds added verbosity to screen reader users. If screen readers encounters a table, the userwill be advised that there is a table with “x” number of columns and rows, which preoccupies from the content.

Additional Tip

Use CSS for layout. Do not use table while using layout in website

 

8. Accessible with Keyboards

Users with mobility disabilities, including repetitive anxiety, may not be able to operate a mouse or trackpad. The only option for these people are able to access content through a keyboard by pressing the “tab” or “arrow” keys, or with the use of alternative input devices such as single-switch input. As a result, the tab order should match the visual order, so keyboard-only users are able to logically navigate through site content.

Additional Tip

Do not use elements that only activate when a user approaches over items with a mouse, as keyboard-only or screen readers users will not be able to start them.

 

9. Create ARIA roles 

ARIA (Accessible Rich Internet Applications) is a complex, effective technical specification for adding accessibility data to aspects that are not natively attainable. You should consistently use native HTML elements when they are available. Remember, the first rule of ARIA is “Don’t use ARIA.” Numerous functions that used to direct ARIA attributes are now implemented in HTML5.

Additional Tip

  • Adding cues to report screen reader users of dynamic page changes, such as stock tickers and search filters.
  • Rendering complex, interactive widgets such as date pickers accessible to screen reader users.

 

10. Accessible Dynamic content.

Screen readers may not be aware, when content updates automatically (without a page refresh).

This includes screen overlays, lightboxes, in-page updates, popups, and modal dialogs. Keyboard-only users may be trapped in page overlays.

Additional Tip

These functions can be easily driven accessible. Use ARIA roles will support front end development and frameworks specifically support accessibility.

 

SEO writing is a challenge, but many tools today make it easier. So, which one are they?

Good content is short, concise, and gripping. Writing such descriptive content is important because 55% of all the internet traffic was from mobile phones in 2022. Other stats suggest that by 2025, the numbers will go up to almost 73%.

This should tell you how important it is to write good SEO content. But, where do you get started? Moreover, how do you ensure your content’s quality? By using tools that help with each content goal.

Therefore, to help you understand the importance of using SEO & writing tools, let’s begin.

Why Do Content Writers Need Tools For SEO?

Our friends at Ahrefs tell us that almost 68% of all the internet activity is caused by a simple search. Which warrants the necessity of good content. Moreover, it’s not about just any other content; it should be error-free, plagiarism-free, and quality content.

However, writing content like that isn’t a day’s job for any writer. It requires assistance, and that’s when the technology trying to replace us, steps in. No, we’re not talking about Skynet (Not yet, at least), but we’re talking about the friendly AI-based tools.

These tools help writers achieve their goals emphatically. That’s why they are becoming a key essential in:

  • Ensuring content quality
  • Adding SEO element
  • Managing time efficiently

And those are the reasons you need SEO tools as a writer. They can help you achieve your tasks more efficiently and assist you in creating viable content all-around.

How To Pick Tools?

All these benefits beg the question: how do you go about picking such tools? Here are three major aspects you need to look for:

Must Be Easy To Use

The primary reason you need such tools is to make the job easier for you. If something isn’t doing that, discard that from your consideration. Look for a tool that makes your job easy, such as checking grammar, rephrasing content, or adding other SEO elements.

If It’s Free Or Not; And If Paid, Is It Worth It?

If you’re short on money, look for a tool that doesn’t cost you an arm and a leg. Moreover, even if a tool breaks the bank, is it even worth it? Find out the reviews see what users have to say.

Prowess With Its Pertaining Objective

The most important factor you need to count on is whether your tool is worth it. Besides making the job easy, how effective is it at the task? Does it detect plagiarism effectively? Or, does it correct grammar without any hassle? Find the answers; you find the tool.

5 Best Tools Content Writers Must Use for SEO in 2022

The best tools in the business are the ones that make the job easier for the writers. That’s why it’s imperative to pick tools that serve each element, which lead up to creatin

g the ideal content for SEO.
However, you don’t have to worry about that, as we have picked a list of the 5 best tools. These tools will help you:

  • Create original content
  • Rephrase or paraphrase for SEO standards
  • Fix grammatical errors
  • Evaluate your content’s quality
  • Help you pick the right topics

Therefore, if you’re looking to ensure a full-proof content writing strategy, then you need these 5 tools in your arsenal:

Check Plagiarism’s Plagiarism Checker: Ensure Content Originality

Check plagiarism’s plagiarism checker has become one of the key tools for writers. Since plagiarism is one of the growing problems, this tool seamlessly helps you achieve the highest quality of content.

As you can notice, it’s a simple yet effective tool. All you need to do is scan your content through it, then voila! It will detect your content within a mere seconds, ensuring to find every duplicity or similarity in your content.

Pros-

  • Plagiarism percentage
  • Plagiarism matched URLs
  • Identifies unique content
  • Free
  • Unlimited word count
Cons-
  • None

Article Rewriter Tool: Rephrase For Various Purposes

Article Rewriter is an effective tool to help you rewrite your content efficiently. Why is this important in SEO? Because once you detect plagiarism, you need a tool to help you rewrite your content.

Furthermore, this tool can help you get your content tone right and help you fix it for specific audiences. Moreover, it will bring out clarity in your content.

As you can notice here, the tool offers three primary modes. Each mode can help you rewrite your content accordingly.

Pros-
  • Three content modes
  • Unlimited word count
  • Effective in removing plagiarism
Cons-
  • A few ads

Surfer SEO: Evaluate & Audit Your Content

Surfer SEO is one of the best tools for SEO experts and content writers today. It can help you evaluate your content and then make changes according to it.

This tool audits your content then helps you figure out the factors that can make it better—and ideal for SERP ranks. That’s why it’s one of the necessary tools to have in 2022.

Pros-
  • Thoroughly audits content
  • Extremely accurate
  • Thorough solutions
Cons-
  • A little expensive

. Grammarly: Fix Grammatical Errors

Grammarly is one of the best tools you can use today to correct your content’s grammatical problems. In fact, it’s the best tool available today for grammatical prowess.

As you can notice here, the content’s problems are thoroughly recognized, even if the words aren’t misspelled.

Pros-
  • Helps improve content integrity
  • Highly affordable
  • Various content goals
Cons-
  • None

HubSpot Topic Generator: Stand Out With Unique Content

HubSpot’s topic generator is a must-have for writers today. It can help you generate unique headlines by simply putting in a keyword or a noun.

This can help you generate unique headers and titles for your SEO blogs and help you stand out in SERP.

Pros-
  • Unique headlines
  • Generates up to 5 options
Cons-
  • None

Conclusion

These remarkable tools can ensure your SEO prowess. All you need to do is use them for their purpose and make sure your content’s quality is up to SEO standards.

With these 10 very simple yet highly effective tips, we’ll ensure your success at achieving a higher Domain authority.

10 Precious tips to help you get better at achieving a higher domain authorityDomain authority is a metric that calculates the authority that your website has over others. And it is only relevant that the higher your domain authority value is, the greater are your chances at ranking at the top of search engine result pages, subsequently leading to a higher percentage of website traffic.

The idea of ranking domains based on their authority came from Larry Page as Pagerank. However the present DA metric was initially developed by Moz, but other companies have followed suit in coming up with similar metrics that rank domains and give them a rating.

The DA of a website is the ranking of the website from 0 to 100, and it is thus predicted on its performance on search engines. DA depends on the data collected from your website by Moz, yet Google seems to have more accurate data. Hence it is only natural for a website to have a low Domain Authority, yet an unquestionably higher ranking when related to Google.

Some things you should keep in mind about DA

  • Domain Authority only takes about 40 factors into account, while Google ranking takes over hundreds of factors.
  • But unlike Google, Domain Authority doesn’t take into consideration the penalty points of a website.
  • A domain could be under a penalty, but it would still rank the same on DA.
  • Domain Authority is only to be taken as a website metric for comparison purposes.
  • Domain Authority is based on a logarithmic scale, and as you go higher on the scale, it is harder to improve your ranking.
  • DA changes quite often, and so it wouldn’t be the best metric to evaluate your SEO performance.

Ways to achieve a higher DA

  1. Off-Page SEO Optimization
  2. On-Page SEO Optimization
  3. Make your website mobile friendly
  4. Produce content that is worth it all
  5. Let your domain age like fine wine
  6. Improve the loading speed
  7. Post and update frequently
  8. Build your Technical SEO better
  9. Increase your social media presence
  10. Be very patient

Off-Page SEO Optimization

Website with a stronger link profile will surely have a higher DA score. You can and should improve your link profile first of all, and the process involved with this is known as Off-Page SEO Optimization. To improve your link profile and eventually your Domain Authority, you need to:

  • Get rid of those bad links that are taunting your profile.
  • Turn your link profile stronger by:
    • Natural link building
    • Blogger outreach

On-Page SEO Optimization

While Off-Page is about optimizing your link profile and everything that is external, On-Page is the optimization of everything within the website. Still, the quality of the content is equally important for both of these. Some of the most important factors are:

  • Better title and descriptions
  • Apt use of headings and related formatting within your content.
  • SEO optimized permalinks.
  • An abundance of keywords without overdoing it.
  • Promoting internal links within the page.
  • Trying to get the attention of Google and eventually aiming to be ranked in its featured snippets.
  • Keeping your content up to date.

Make your website mobile friendly

Providing a mobile-friendly website is nowadays a basic necessity, and not a luxury that could be avoided with. As per statistics,

  • Mobile searches are about 60% more than laptop searches.
  • Users are more prone to start a search with their phone and continue it on a wider level on a desktop.
  • Google is using a mobile-friendly index for ranking and websites that are not, will just not be taken into consideration.

Produce content that is worth it all

Only by creating amazing content will you take your page out to the world. People share pages with great content, and including useful content in your website will only promote it amongst the general public. It also increases your chances of getting backlinks from high authority websites, which will eventually boost your root domains.

Create articles, blogs, vlogs, video/audio guides, podcasts, slides etc with valuable content and analyze the most popular pages on your sites so that you can pump out more of those.

Let your domain age like fine wine

Be patient and persevere with putting out great content on your domain day after day, month after month and year after year. After all, domains can’t just age in an instant, they take time. When it does reach a maturity of about 2-3 years it would be possible for you to have had a good DA record of about 30 or more.

Improve the loading speed

If a site takes too long to load, we’ll exit it. And so are other people on the internet, who want answers when and where they search for it. They have a minuscule amount of patience, and would absolutely refuse to waste their precious time on a slowly loading website. So always aim to have a loading speed that is within 3 seconds. Some practices that might increase your loading speed are:

 

  • Optimizing your large images.
  • Controlling the size of your JavaScript and CSS files.
  • Avoiding cheap web hostings, and using an apt browser caching tool.

Post and update frequently

If you’re serious about improving the Domain Authority of your website, then posting, publishing and updating your content often is a must. Publishing regularly will keep your site on top of the hot ones and eventually give you a higher DA score. Apart from DA, it also increases the site traffic.

Build your technical SEO better

Technical SEO is usually considered to be only a low-level SEO task and is often overlooked. It is nevertheless necessary to have it built correctly rather than to regret it after a badly built one has a negative effect on your DA and rankings. Some critical SEO settings that you need to keep keep eye on:

  • Registering your website with Google.
  • Optimizing your XML sitemap and submitting it.
  • Check your robot.txt settings.
  • Make sure that Google and other search engine spiders can crawl into your site without facing any problems.
  • Add Schema information and help search engines with understanding the concept and context of your content.

Increase your social media presence

Pages that are quite popular on Google tend to be so in various social networking platforms too. And it has become quite necessary to stay on top of the social networking game in order to keep your site on top too. So, always have an active presence on one or two social media platforms, promoting your site now and then.

Be very patient

It is very important to stay patient and persevere. One cannot put enough stress on these, no matter what. Your Domain Authority isn’t something that would be an overnight hit, but something that requires a lot of time to get going.

It will take quite a long while for the crawlers of Google, Moz, and other search engines to evaluate your website from the very top to the bottom. Work systematically on improving your Google rankings and stay patient.

To wrap it all up, just don’t be too obsessed with your DA score. By the end of the day, it is just another score, and just another ranking. A high DA score does not promise you better rankings or traffic, but it will show you that you’re on the right path.
Always keep an eye on the big picture and put these tips to build a site with a solid basement which will for sure gather all the rest on its own overtime.

Content marketing

Content marketing strategy is a way of attracting, engrossing and retaining a large audience of potential customers by creating and promoting relevant content blogs, white papers, social media posts, email, videos and so much more. The content marketing strategy could be said to one that is biased more towards the customer rather than on the seller. It focuses more on building a longstanding  relationship with customers, and acts as a valuable source of reliable information for the customers. 

Does content marketing really work? 

Content marketing has always been known for being a sure to work strategy, providing a competitive advantage. But does it actually work when compared to the traditional marketing strategies? Well, scientific data says as follows: 

  • Content marketing has led to generational stats 3x greater than traditional marketing. 
  • 82% of marketers prefer and actively invest in content marketing strategies rather than traditional marketing strategies.
  • 79% of companies prefer to gather more leads and retain them through digital marketing. 
  • Content marketing is also shown to be cost effective, costing 62% less than its traditional counterpart. 
  • 87% of Business to Business marketers would rather use content marketing on social media. 
  • Companies using content marketing are said to see approximately 30% higher growth than the ones that do not use it. 
  • 47% of buyers agree to have viewed at least three to five pieces of content before making the decision to purchase any product. 

These statistics only give a glimpse of how content marketing is, and will be the largest interpersonal approach to bond building with potential customers, which in turn leads to a boom in the growth of the concerned companies and individuals who put it to good use. 

Though all sounds all and well with content marketing it is also not something to be one that is done and dusted with. Sharing valuable and original content every single time that your consumers would engage with is quite a complex playground where the rules tend to shift every single year. And that being said, how would it vary in this year of 2022? 

Content marketing and its importance in 2022:

In the year of 2022, the world of content is predicted to evolve with the marketing strategies of various brands. To quench the needs of the changing rules of the game, there are out and coming trends that are predicted to run wild in the world of content marketing. Here are some of the biggest impacting trends that’ll boast their power in 2022. 

1.A/B testing of website content
2.Metaverse Marketing
3. Podcast Marketing
4.Growth of individual content creators into marketing ambassadors
5. Leveraging UGC and UDC
6.3D Imaging and AR in the world of E-commerce
7.AI generated content
8.Social media video platforms
A/B testing of website content

A/B testing is often just put away for paid advertising landing pages and not used on high end and high value SEO pages. However, in 2022, it is predicted that running an A/B testing on most popular blogs of yours will prove to be useful as it’ll help to judge whether it helps in increasing the conversion rate. 

Metaverse Marketing

A whopping estimate of 85 million people are said to have used augmented reality or virtual reality recently, and these statistics might just prove to be the next breakthrough in the world of content marketing. As theechnologi tes of augmented and virtual realities become more and more exciting over the years, it seemingly calls out to content marketers to make use of it. Well according to the data acquired, it is quite necessary to start with marketing on metaverse.

Podcast Marketing

Audio marketing is a semi grown content strategy, and is sure continuing to grow further day by day. It is a vast platform, which includes musical platforms along with podcasts. The number of listeners have increased 25% percent when compared to 2021 and podcasting just proves itself to be an amazing opportunity for marketers. 

Growth of individual content creators into marketing ambassadors 

This year is predicted to see another spike in the creation of content by individuals rather than an organization, using blogs, vlogs, social media and other platforms to share educational, entertaining or news related content. Several brands that have already acknowledged the power of the individual creators will strive to get them on the company ambassador wagon, or to take notes from them. 

Leveraging UGC and UDC

Leveraging user-generated content and user-directed content might just be be thing thing year. The whole world has been quite inactive during the last two years, and the consumers are more and more eager to get out there and to be active again. What does this mean? An endless amount of usable content, which will keep the on their feet gathering UG and UD contents.

3D Imaging and AR in the world of E-commerce 

Even though this is highly dependent on the type of audience that you’re catering to, 3D Imaging and AR have become irreplaceable as promoters of content. For Business to Business, video methods have been the ‘it’ factor for a while, but using 3D Imaging and AR are quickly taking over, as they promise more visibility for customization of products for clients. 

AI-generated content

Jarvis and other tools of Artificial Intelligence are predicted to have both positive and negative effects on content marketing. While AI generated content give an advantage in the less amount of effort it requires, they also equalize the advantage with the fact that authenticity could be taken over completely. Nevertheless, AI generated content will still witness a boom in 2022.

Social media video platforms

To say, the top content marketing trend would be the growing social media video platforms, out of which shorts of YouTube and reels of Instagram have seen quite a quick rise in popularity. Using the trends of these platforms, like trending remixes, lip syncs, hashtags etc to the best of their extent will be the hottest content strategy

With these trends leading the world of content marketing, the statistics claim success in 2022 too. And hence, here are some of the most significant content marketing statistics that you should know:

  • 51% of businesses publish content every single day. 
  • Content creation is the most popular form of marketing activity among business to business (B2B) marketers.
  • Only 10% of marketers report to not have used content marketing. 
  • Content marketing generates 3 times more leads, but costs 62% less.
  • 70% of people claim to get way more information from blogs than from actual advertisements. 
  • How-to videos lead with the highest popularity percent, followed by news, trends, guides and e-books. 
  • Engagement with content starts to drop if and when it gets longer than a reading period of 7 minutes. 
  • YouTube is the second-most visited website. 
  • 70% of viewers purchased from brands after coming across them on YouTube. 
  • Content marketing is on the path of beating its previous record of being a 412.88 Billion worth industry in 2021.

These growing demographics show the unending possibilities that lead to an even larger success for content marketing. The importance of content marketing strategy is unquestioned in a world where it has become a necessity. 

 

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