Tihalt Technologies has been working hard to provide its clients with the best SEO services and for that, they always keep an eye on the latest trends. Everyone including the clients must know what are the trends that will rule the SEO industry in the year 2020 The year is not going well but digital marketing and SEO industries are the ones that are still getting business. The Internet and all types of digital platforms are the only places where people can engage with their audience and customers and keep them connected to the brand.
Tihalt knows ways that can even keep the monetary business going on. There are SEO trends that were popular in 2019, some of them are carrying themselves this year too. Some of the trends are new and that is why the probability of them offering success is higher.
Below are all the important SEO trends in 2020 Let’s have a look:
1. Voice Search
SEO trends are getting smarter and AI is improving the mobile and computer devices. New technologies like voice search are getting popular and are improving the search ranks of websites. To take most of the benefits from these, businesses need to optimize their websites for local business queries. Most of the voice queries are related to the local market and products like “Best salon near me” or “Best house cleaning services near me”. For this, the website must be optimized in such a way that search engines can throw your sites in the voice search results.
2. Social Media Influencers Will Be Used
Social media influencers are being hired for marketing for a long time now. This strategy is also proving to be quite effective because of the way they impact their fans and followers. The times have changed and rather than promoting the product bluntly, influencers now use unique ways to fit in the products in their creative videos so that their followers pay attention to it. Many brands have seen great growth in their business after they started to choose influencers for their brand endorsement. It is cheaper than other ways of marketing and is way more effective.
This is something that will stay relevant in the year 2020 as well. In this current scenario due to lockdown, this is the only way that can be properly used for promoting any product or service. Influencers improve the trustworthiness of the business and the websites they promote. Hence, this will improve the ranks in the SERP.
3. BERT Algorithm
BERT is google’s first major change in its search algorithm. The new companies and websites are trying to get on the first page of the search results. SEO experts can use the BERT model to do this. This will be the most relevant model to be followed in the future which is based on queries. It allows google to understand natural languages that increase the chances of the pages who use those kinds of languages. This will surely increase the chances for the companies to get a higher rank in the SERPs.
4. People Getting Attracted To Digital Experience:
After this lockdown ends, or even if it was not here, people were getting addicted to the digital experience. News, entertainment, education, shopping, travel inquiry, etc., everything that people used to do offline has transitioned to digital devices. There are very few people now who do these things physically. This is an opportunity for all the websites because no matter what services or products they offer, everything can be sold online. People need comfort and having everything on fingertips is the most convenient thing for them. There are endless opportunities for websites and they just need to optimize themselves to be able to come to sight. This is the best chance to utilize content marketing at its best capacity. Trustworthy and elaborated, attractive content will attract anyone to open and take a look at the website.
5. Video Marketing
Video marketing is one of the latest marketing trends. It has been used for a long time but this is the time when enterprises are utilizing it at its finest. Videos are much more attractive than written content and they also increase the trustworthiness of the brand. Improved trust and a more attractive promotional strategy can increase the ranking of the website in the SERPs. There are chances that this can increase sales significantly if used properly. Companies are using video marketing very smartly and trying to find people who have expertise in this field. It is not something like normal creative video, it is strategic and it needs proper placement of the product for the services. If the websites and enterprises around the world choose to use this new method of marketing, there are chances that they will improve their reach and sales.
6. Content Quality And Quantity Will Be Important
One thing that digital marketing companies and SEO companies have now understood is that search engines rank quality and quantity of content higher than normal or less content. If we talk about an article or a blog post that briefs about the top 10 of something, it should be at least 2000 words long. There should be enough words in the articles or blog posts published on the website. This is something that increases the role of content marketers in the world. Everyone now knows the importance of content in the world of digital marketing and especially SEO. Articles are especially SEO optimized so the crawlers can reach them easily and rank them higher than others. This process has improved the quality of content on websites. As one of the most significant SEO company in Bangalore, Tihalt provides the best content writing services.
7. Switching To Mobile Experience
This is no hidden secret that now most of the people use mobile devices. It is not possible to carry or use a laptop or desktop computers every time because it is not convenient. This is the reason why more than 70 percent of the people who use the internet are mobile users. They say that it is important for websites to improve their mobile experience. It is important to optimize it for mobile phones so users can access it with ease. This is one thing that can increase the reach and ranks of the website as web crawlers also check if the website is fit for mobile phones or not. This is one of the SEO Trends in 2020 that will be important.
Tihalt Technologies have always stayed alert, all these trends written above are already being followed by the SEO experts. This is the reason why most of the clients see fast results. Hence, this is one of the most reputed SEO company in Bangalore. Content marketing or video marketing or paying attention to BERT, everything is done at Tihalt. This is also the reason we are the best SEO company in Bangalore.