Blogs

An email marketing strategy is a sequence of plans and procedures that a marketer may use to promote or market their products by advertising through emails. It is aimed at reaching multiple recipients at once. It is a segment of internet marketing that overpowers marketing via blogs, social networks, etc by building a form of a more personal relationship with customers.

Some examples of email marketing include newsletters, emails regarding the updates of the company, promotion emails, sales emails, discounts, and deals for the subscriber list. Email marketing  lets the subscribers have an insight into the company and keeps them always informed about the development of the company and/or new products.

When it is done wrong, it may come off as spam mails, and annoy the customers more. But when it is done right, email marketing can drive up sales to a very high percentage.

Experts even say that email marketing returns an average of 42 dollars for every single dollar is spent on it

While it has its disadvantages of seeming like spam and some others, it does have its own advantages. One of the biggest advantages of email marketing is that emails are more likely to be seen over social media posts. Posting on social media doesn’t promise viewers, but an email will sit in the inbox until the viewer opens it or has the time to clear it out.

Email Marketing Strategies

• Building your own list of subscribers
• Providing an offer that they can’t pass up
• Sending emails other than ads and promotions
• Respecting and putting customers first
• Following the CAN-SPAM Act
• Segmenting your clients
• Monitoring performance reports
• Optimizing for mobile
• Sticking to a schedule

Building your own list of subscribers

It is always better to build your own list of subscribers, be it through articles or ads. Always send a welcome email and make sure it is your subscriber, and also make a good first impression. Never send emails to a random list of subscribers as it may only make your company appear to be completely spam, turning off future buyers even.

If you’re collecting emails live, in an event of some form or face-to-face interaction, make sure that the individuals you collect from are completely aware that they’re signing up to have marketing-related emails sent to them regularly, and give them an option to opt-out of it by unsubscribing any time, as the last thing you need is a bunch of uninterested customers spreading slander about your constant marketing emails.

Providing an offer that they can’t pass up

While collecting emails for your subscribers’ list, provide your customers with an offer that they can’t pass up, like a 20% off or free shipping on their first order. This method is called lead magnet and it works just too well. And to speed up your leads’ doubts and hesitation on this, give them a time period they have till the offer runs out. This will help them make their decision quicker, and thus give you the upper hand at obtaining their email information.

Sending emails other than ads and promotions

Never just send your possible customers advertising emails. Constantly receiving messages about the sales of this or that will only keep customers at bay. Use emails as a way to build a rapport with your customers by sharing suggestions, insights, tips and by wishing them on their special occasions such as birthdays. It will do well to share more information about yourself or your company, which will create a sense of deep rapport within the customers.

Respecting and putting customers first

Always remember to treat your list of subscribers well. Never misuse their email ID, as they’ve trusted you with it. Always remember that the people who have subscribed to you have to have immense trust in you to give you their personal information.

If you want a chance at turning your subscribers into your regular customers, fans, or even promoters, then treat them with respect and always make them feel special.

Following the CAN-SPAM Act

If you didn’t know this as yet, email marketers have to adhere to the law, or in particular, the CAN-SPAM Act. These rules make the unsubscribe option compulsory. They also require you to mention your name and address at the end of the emails that you market with.

Segmenting your clients

Track the responding behavior of your clients and put them into corresponding segments that relate to their behavior. Divide users based on their interaction with your campaign, for example, on how they opened an email but didn’t click on the link, didn’t open the email at all, and separate from those who opened/open it regularly, etc.

Monitoring performance reports

Try to adjust your marketing emails based on the feedback and reports that you receive. Choose any extension to help you with the analytics of your email marketing. Always track the opening rate, unsubscribing rate, email delivering rate, clicking-through rate, spam complaints, etc, and avoid things that cause a fall or rise in these, accordingly.

Marketing analysts are claiming through a study that most people open their emails on their smartphones. So if your marketing emails don’t open to view on mobile apps, it is better to get them optimized to do so, as people rarely take the time to open an already opened marketing email on some other device just because of its computer viewing mode.

Sticking to a schedule

Always follow a schedule if you’re sending our newsletters. Sending out similar emails on the same days across weeks or once every week or month will keep your subscribers posted at regular intervals. This will also help your subscriber list to know when to expect emails from you. Other than this, break the schedule only to wish your customer on their birthday or give them discounts on special occasions related to your company or on festive days. Otherwise, frequent emails may make the unsubscribing list longer than that of the subscribers.

SEO (search engine optimization)

SEO is the process of taking steps to help a website or piece of content rank higher on Google. It means taking a bit of online content and optimizing it, so search engines like Google show it towards the top of the page when someone searches for something. The Part of the SEO process is using keywords: words and phrases that describe what your content is about. An SEO strategy (also referred to as the “SEO approach”) is the process of planning and implementing steps designed to improve organic search engine rankings.

SEO Company develops and designs your website and optimizes it so that it should be secure and reliable (that includes the utilization of HTTPS). If Google realizes that your website is not secured, it won’t rank your website. If your site is slow, it will increase your bounce rate, negatively affecting your business. Thus, their main objective is to optimize your website for a human audience, not search engine bots.

1. Mobile SEO

SEO companies focus more on running SEO campaigns via mobile phones because most people do most of their searching through a mobile device. This will increase the search ranking in upcoming years.

2. Zero-Click Search

Many zero-click searches are local, so they will focus on building a solid backlink profile and setting up a Google My Business account.

3. Voice Search

Nowadays, voice search is changing how the world interacts with search engines. People prefer conversation sampling daily; they focus on answering questions before users ask them. They will make the search more efficient using voice search.

4. Intent Content

They will focus on having best-in-class intent content curated with the user in mind; this is a must to rank well. They will do intelligent keyword research to write about topics on your website; then, they will study your competitors’ content and create something better and new. They will make your content searcher- and buyer-centric. And ensure that it should be helpful and address the specific pains your buyer is looking to solve or fix.

5. Video Content

They will focus on the video component as YouTube’s impact on SEO continues to increase, these videos should voice the target keywords and be optimized for search. Also, they will embed a video on your website that targets the same keyword.

6. Basic Web fundamentals

The primary web fundamentals will gain prominence as a ranking factor. So, they will focus on quick loading and response times and easy mobile navigation to make the coveted top ten in SERP.

7. User Experience

This means websites will need to be optimized for a good user experience. Google uses Rank Brain Algorithm to determine whether a search result is essential to a user. Google’s new algorithm, SMITH (Siamese Multi-depth Transformer-based Hierarchical), builds off of the BERT (Bidirectional Encoder Representations from Transformers) algorithm to allow Google to better understand the intents and purposes of longer, more in-depth pages with a high frequency of content. They will enable the possibility of housing numerous (related) topics on one page rather than dedicating different landing pages to other issues.

They maintain three primary experience metrics

• Click-through rate: how many people clicked on your link when it showed in search results
• Bounce rate: refers to the number of people who visited your site and left after a few seconds. When that happens, Google will perceive the website as irrelevant.
• Dwell time shows how long people stay on your website after visiting it. This usually links to the quality and relevancy of your content.

Cumulative Layout Shift

CLS is one of the most significant changes on the horizon this year. Users experience it when site content suddenly displaces, causing errant clicks. They will make sure that all marketers should have this on their radar.

High-Quality Backlinks

They will create a high-quality backlink for your website because a single, high-quality backlink from top news sites is more valuable than millions of low-quality links from other websites.

Thus, the Technical factors of SEO and media relations are a powerful combination for the future of SEO

SEO Agency

1. Technical Factors

SEO has three technical factors that are highly important:

Secured and reliable website (and that includes the utilization of HTTPS)

• Mobile responsiveness
• Fast website load speed

2. Content Optimization

They will help to research smart keywords for your websites. They will help develop content for your audience; also help to optimize your content for Google’s algorithm. They will remember to avoid keyword stuffing because (you can get penalized), but keyword optimization.

3. User Experience

You cannot tackle SEO without the user experience, so the agency will help make your website user-friendly, and to drive more traffic, they will help solve queries and answer the visitors’ questions to your page.

They will help to check these user experience metrics

• Click-through rate: how many people clicked on your link when it showed in search results
• Bounce rate: refers to the number of people who visited your site and left after a few seconds. When that happens, Google will perceive the website as irrelevant.
• Dwell time shows how long people stay on your website after visiting it. This usually links to the quality and relevancy of your content.

4. Link Profile

They will help to create backlinks. Google checks the websites linking to your site, whether relevant and related to your keywords and niche. Thus, they will help to maintain such things.

5. Social Signals

Top-ranking pages on Google usually have thousands of social shares. So, getting social shares can have a positive impact on your ranking. Thus, they will help to achieve top rankings by sharing it with many peoples.

SEO (search engine optimization)

SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance, and link popularity so its pages can become easily find-able, more relevant, and popular towards user search queries. As a consequence, search engines rank them better.

How SEO Marketing Works

Search engines want to provide the best service for their users by delivering results on the search engine pages that are high quality and relevant to what the searcher is looking for. To do this, search engines will scan, or crawl, different websites to better understand what the site is about. It helps them deliver more relevant results to those searching for specific topics or keywords. Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on SERPs.

SEO is the process that organizations go through to ensure that their site ranks high in the search engines for relevant keywords and phrases.

Factors That Impact SEO Definition, SEO Meaning, And SEO Marketing

Now that you know the SEO definition and how it works, you may be wondering, “how do I do SEO marketing?” or “does SEO optimization work?”

The truth is that SEO marketing works, and proper implementation can help anyone generate great results.
Search engine giant Google will never give away the exact algorithm to rank sites.

However, we have a pretty good understanding of some of the factors impacting search engine results page (SERP) rankings. These factors include both on-page and off-page factors discussed below.
Factors That Affect On-page And Off-page SEO Optimization

Content Marketing

• Content is effective in attracting search engines and helping your organization connect with site visitors.
• Can emphasize SEO meaning even further through your visual and written content.
• The more quality, relevant content pieces that you have on your site, search engines will rank your pages higher on the search engine results page.
• Similarly, the more engaging and compelling content you have on your site, the more likely your visitors will spend some time on your website.

The secret to creating content that is optimized for both the search engines and visitors is:
To create a variety of different types of content pieces. They should be well-written and on topics most relevant to your audience. Here are just a few types of content that you can focus on to help improve your content offering.
And thus, your search engine rankings:

• Blog posts and articles
• Social media content
• eBooks and whitepapers
• How-to guides and tutorials
• Videos and audio recordings
• Infographics or other visual content

SEO keywords and phrases are other vital things to consider when creating your site. These are relevant words and phrases that a search engine user might type when looking for answers to their questions or relevant products and services.

Creating content around these keywords improves your chances of ranking higher on the search engine results page.

You can also freshen up your content by updating posts, rewriting them to make them more effective, or adding new information and statistics over time.

Though creating content takes time and resources, it will more than pay off in the end. Search engines love great content, and consumers need quality content to understand better the value your organization can provide.

Start by creating a few blog posts and building a following on social media. Once you have a group of loyal fans and followers, your organization can create different types of media to attract and engage new leads.

On-Page SEO Optimization

The on-page SEO factors are those elements that happen on your website.
These are the things that you have complete control over, meaning that you can improve these factors over time by following best practices for SEO.

This goes beyond just your content marketing to the deeper levels of your site’s HTML.
Here are just a few of the on-page SEO factors that can help you improve Google search results ranking:

Title Tag

The title tag on each page tells the search engines what your page is about.
This should be 70 characters or less, including the keyword your content focuses on and your business name.

Meta Description

The meta description on your website tells search engines a little more about what each page is about. It should include your keyword and provide enough details to tell the reader what the content is about.

Sub-headings

Not only do sub-headings make your content more accessible for visitors to read, but they can also help improve your SEO.

You can use H1, H2, and H3 tags to help search engines better understand what your content is about.

Internal Links

Building internal links or hyperlinks to other content on your site can help search engines learn more about your site.

Image Name and ALT Tags

If you use images on your website or within your blog content, you will also want to include your keyword or phrase in the image name and alt tag. By including this information, you also help give your SEO definition.

It will help search engines better index your images, which may appear when users perform an image search for a specific keyword or phrase.

Off-Page SEO Optimization

In addition to the on-page SEO elements that your organization controls, off-page SEO factors can impact your ranking. Though you don’t have direct control over these off-page factors, there are ways for you to improve your chances of having these factors work out in your favor. Here are a few of the different off-page SEO factors that can impact your search engine rankings:

Trust

Trust is becoming an increasingly important factor in a site’s Google ranking. This is how Google determines whether you have a legitimate site that visitors can trust. One of the best ways to improve trust is by building quality backlinks from authority sites.

Links

One of the most popular ways to build off-page SEO is through backlinks. You want to be careful here, as spamming sites with your links is a quick and easy way to get your site banned from the search engines. Instead, take the time to build relationships with influencers and fans who create quality content and will link back to your site in their content.

Social

Another essential off-page SEO factor is social signals, such as likes and shares. When it comes to boosting SEO, you want to look for quality shares from influencers. The more quality content you publish, the more likely you will get people to share your content with others. The more people trust your content, the more the search engines will. Interested in learning more about how SEO can work for your business? Want to build and give your SEO meaning? We provide quality SEO services to improve your search engine rankings and bring in more relevant organic traffic.

Contact us today to get started!

Digital Marketing

Digital marketing is any marketing effort delivered over a digital channel, specifically the internet, through mobile and other digital mediums. Using online media channels, digital marketing is how companies promote and sell their goods, services, and brands. Consumers heavily rely on digital means to research products. For example, People nowadays search products on Google search engines, while some customers search on brand websites and mobile applications.

Digital marketing is primarily data-driven than traditional marketing methods such as print, billboards, and TV. Digital Marketers today can collect and analyze data of different customer behavior or user engagements, enabling them to facilitate more personalized content and advertisements toward clearly defined audiences for better engagement and results with the combined forces of both the internet and technology.

Can integrate digital marketing with offline marketing channels such as print advertisements, live industry events, popup booths, and in-store promotions to maximize target market reach and lead nurturing. An example of an online/offline marketing integration would be launching a trade show (offline) through media or a mobile phone advertising campaign (online) to promote the offline event. And during the event (offline), you can collect personal details such as emails and phone numbers to follow up through email and mobile marketing (online).

Digital Marketing Agency

You have to select the digital marketing agency based on your budget, your digital marketing goals and objectives, and how hands-on you want to be in your digital marketing.

7-Types of Digital Marketing Agencies

They will reach customers online through omnichannel, multichannel, or single-channel marketing.

• Multichannel and single-channel marketing

Digital marketing Agencies interact with customers in one or multiple channels such as websites, blogs, email, social media, and more.

• Omnichannel marketing

It means that they will provide a seamless customer experience across channels and devices throughout their life-cycle.

1. Full-Service Digital Marketing Agency

They will offer a variety of digital marketing services. Businesses often partner with full-service digital marketing agencies because they have experience doing specific projects that they need, such as lead nurture campaigns or a website redesign.

2. Inbound Marketing Agency

They offer inbound marketing tactics and strategies, which differ from traditional outbound strategies. Inbound agencies seek to position a business online where customers can find them, build trust over time, and eventually generate sales. Inbound strategies can yield significant results over time, but they typically require a longer time horizon (six months to a year or more).

3. SEO Agency

They will have specialists perform the following:

• Keyword research
• Website audits
• Back-links audits
• Website and blog content
• Metadata assessment (checking the quality of URL, title tags, meta descriptions, etc.)
• Video description optimization
• Link building
• And more

An SEO company will utilize various data analytics and website developer tools like Google Analytics, Google Search Console, SEM Rush, and SEO Moz. They will help their clients’ websites and website content rank high on search results, including compliance with Google’s ever-changing search algorithm.

4. Digital Ad (PPC) Agency

These agencies will use paid traffic instead of free organic traffic, which involves bidding on keywords and ad placement on search results. Digital ads can appear on websites, search result pages (SERPs), and social media channels.

Their popular services include Facebook, Instagram, Twitter, YouTube ad creation and deployment, and Google Ads Manager account creation and maintenance.

5. Social Media Agency

Social media agencies can manage and produce social content and set up advertisements on social platforms like Facebook and Instagram.

They will also offer services related to responding and reacting to customer interactions on social media platforms. They may also provide influencer outreach for cross-promotion or affiliate marketing.

6. Web Design Agency

They build customized and optimized websites or web pages for businesses. Web designers will handle the pages’ look, feel, and functionality, whether it’s for a brand new website, a website redesign, or a smaller project. Standard services offered by website agencies include:

• User experience and user interface (UX/UI) design and research.
• Image creation and storage.
• Web development.
• Web hosting.

7. Digital Marketing Consultant

Digital marketing consultants have a broad knowledge of digital marketing and can help businesses develop a digital marketing strategy. They can identify weaknesses in your current system, areas of improvement, and the best way to make the most gains.

Types of Digital Marketing:

Website development

They will create a website for your business and design it to engage more traffic towards your website. They will plan your website by determining the primary process of the website; they will decide your domain name, choose a web host and then build your pages.

 Search engine optimization (SEO)

It is the process of getting traffic from the free, organic search results on the search engines. They will perform tasks that help websites reach higher search engine rankings. SEO strategy focuses on getting the page on selected keywords and phrases at the most elevated search position possible.

 Pay-per-click advertising (PPC)

PPC or pay-per-click is a type of digital marketing that involves advertisers paying a fee each time one of their ads is clicked. It’s essentially a method of ‘buying’ visits to your site, in addition to driving website visits organically.

Social media marketing

This process involves using both organic and paid digital marketing efforts on social media networks like Facebook, Twitter, and LinkedIn to market a company’s products and services.

Marketing automation

They will perform online campaigns and interact with people in one or multiple channels such as websites, blogs, email, social media, and more. And also perform omnichannel marketing throughout their life cycle.

Content marketing

Content marketing is a marketing strategy they use to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.

PR services

They have a PR specialist who communicates with the public and media on your behalf of you to present them in the best light. This helps their clients create and maintain a good reputation.

Email marketing

They will do marketing through email. Sharing offers and new products to customers will send your business ads via email.

Video production

They will create video content for your business to be posted on social media because visuals talk more than text.

Event coordination

In this process, they will become aware of the people about upcoming events for the promotions of your business. They’re responsible for running a range of events, ensuring the target audience is engaged and adequately marketed the event’s message. Events play a huge part in the success of a brand or an organization.

The complexity of a digital marketing strategy primarily depends on the size of your business and your long-term goal. If you have just launched your business, you may only need to make a few simple steps using one or two digital channels.

Why Do You Need a Digital Marketing Strategy?

• It motivates you to learn more
• It provides real data
• It structures your actions
• It helps to increase ROI
• It allows you to reconsider your relationships with the audience

There’s no one-size-fits-all approach for developing a digital marketing strategy. Keep up your critical thinking while following our suggestions and choosing tips that resonate with your brand the most.

Research and define your goals

First of all, ask yourself if it’s possible to optimize your existing content to rank higher on Google. Here’s what you can do with it if we focus on SEO strategy:

• Structure your content according to Google’s algorithm to rank higher;
• Reduce the weight of your images to make your page load faster;
• Get linked by relevant and authoritative websites to signal that you have a good reputation.

Collect data about your audience

The second thing you should think about is the target audience for your product or service.
Develop your business’s buyer persona — a portrait of your regular customer that includes data regarding their preferences, behavior on your website, and habits as consumers. For example, you can combine your assumptions with accurate data collected using Google Analytics.

All the data you gather can help you create highly relevant display ads, use personalized email campaigns, and perform behavioral segmentation.

Generate leads

You can collect subscribers using highly targeted display advertising with Google Ads. This service allows you to display relevant ads based on the user’s search history, called re-targeting.
Below is an example of such an ad displayed because the user previously searched for copyrighting courses on Google.

Facebook is an excellent channel for growing your audience. It allows you to show relevant advertising in the Newsfeed and Messenger Chats based on a large amount of data Facebook collects about its users. Below is an example from the Masterclass ad based on the previous website visits.

You can suggest that your existing audience communicates with you on another medium to refresh your relationships. For instance, you can ask your Facebook audience to share their email address in a chatbot. Alternatively, you can suggest that they subscribe to your Facebook chatbot in an email newsletter.

There are also some ways to generate leads based on virality. For instance, you can run giveaways that target interested people and incentive them to join your mailing list.
Maybe a combination of Facebook or Instagram with giveaway emails serves the giveaways and sends notifications. Below is an example of a giveaway held on Facebook used to increase the number of subscribers and make the brand more recognizable.

Another way to build your audience is via influencer marketing. This is when a famous person, respected by thousands of subscribers, shares information about your brand and encourages their audience to check it out. It is a practical marketing approach because people regard it as a recommendation from someone they trust more than advertising. Below is an example of an influencer marketing post on Instagram.

Nurture leads

Lead nurturing moves leads towards a purchase after starting communication with your brand. You can do it with the help of emails, chat-bots, socials, but what matters most is how you do it.
You need to educate your audience, add value to their presence in your contact list, and at the same time, try to promote your brand in a non-intrusive manner.

Take care of returning clients and advocates

Once a user has purchased from you, it shouldn’t be the end of your relationship. Be sure to thank your client for their purchase, ask for feedback or a review, and try to cross-sell in the follow-up email. To generate return customers, provide an excellent customer experience and quality products. Make them feel like VIPs with exclusive personalized offers and unique content for loyal customers. You can also motivate customers to become brand advocates by offering discounts for referring other people.

Set up marketing automation

When you realize what works and what doesn’t, you need to optimize processes for your digital marketing strategy by automating them. You can easily create automated email workflows to send sequences of emails to support subscribers at various stages — onboarding, purchasing, cart abandonment, etc.

Final Thoughts

A digital marketing strategy can do a lot for your business. There are plenty of online channels to choose from. They all vary in price, outreach potential, usability, and purpose. You need a solid combination of media that best fits your business. Whatever the channels and approaches are, we recommend not sticking within the bounds of a single plan, especially if it doesn’t work as expected. It leaves lots of room for experiments, so stay open-minded.

Email Marketing

Email marketing is one segment of internet marketing; it is essentially direct mail done electronically instead of through the postal service. Anytime a company sends out an email, aside from order confirmations and immediate responses to customer questions. It involves email sending advertisements, requesting business, or soliciting sales or donations.

Email marketing helps you connect with your audience to promote your brand and increase sales. You can do many things with emails, like sell products, share some news, improve your cart abandonment rate or tell a story.
Email marketing is one of the most cost-effective ways to communicate something about your brand or sell your stuff. It allows you to target particular groups of customers or even specific individuals. Offering individual customers special deals on merchandise or services is one way.

It is found that email has the highest return on investment (ROI) than other marketing channels. When shoppers are ready to buy something, they often look for emails from their favorite store.

Email Marketing Examples

Here are some definitive examples that guide you through the process of getting started with an email marketing company in Bangalore and help you achieve business success.

Step 1: Set Up Your Email Marketing Goals

Firstly, you should think about your goals and what you want to achieve with email, as that will dictate the type of campaigns you send, who you target, the content you include, and how you measure success.

Email should be a vital component of every digital marketing plan because it effectively drives conversions and builds brand loyalty.

Kinds of Email Marketing Goals

If you have a news and entertainment website that earns revenue by selling advertisements on the site, the key objective of the marketing is to drive more traffic. You can send regular email newsletters containing links to stories on the website to increase the number of visits each month and increase revenue.

If you have the business of selling suits, t-shirts, and other surfing goods. Your marketing goal is to increase sales, so you can use email to promote new products you’re launching and drive people to your online or physical stores to purchase those products.

If you have a charity organization that provides humanitarian aid and assistance to needy people. So, you can use email marketing to reach out to the donor base, educate them on aid projects you are undertaking, and ask for donations.

If you have the business of organizing some of the most well-known events in the world, your marketing goal is to increase ticket sales and attendees at these events, so you can use email marketing to keep subscribers up to date as new artists and speakers join the line-up

If you have a members-only club, your marketing goal is to keep your member engaged in the club and ensure they use the facilities regularly. So, you can use email marketing to keep your members up-to-date on events and functions they can attend

Thus, planning what you want to achieve with email before you start sending makes it much easier to identify what to send and who to send it to and helps you create focused, high-performing email campaigns that will achieve your marketing goals.

Step 2: Build Your Marketing List

After setting up the goals that have to be achieved from email marketing services, it’s time to build your email list to start sending campaigns to those goals. There are different ways to build your email list, but the suitable method for each campaign depends on the goals you set.

Sending an email to a list of known contacts, you can send an email for promoting your new stuff by importing a general contact list and sending the details of your products offers and more. There are different kinds of email marketing tools you can use to create your email beautifully by importing a contact list.

If you have a website, you can send an email to the person who logs in to the website, then offering them your best content via email is a powerful incentive for them to join your list. Offering people, a discount on their first order if they subscribe to your email list is a fantastic incentive if you sell goods through an online store.

Offering free or upgraded shipping on your customers’ purchases is a great incentive to join your list. You can build your email list by creating a pop-up or slide-in for each page of your site or a timed pop-up survey related to your content after visitors log in to the website.

You can have a Header Bar sits at the very top of your website and contain a call to action encouraging people to join as well as a form to input their email address. If your site uses a sidebar, this is an ideal place to embed an opt-in for your subscriber list. Ideally, you want the opt-in to be above the fold in the uppermost space of the sidebar for maximum visibility, ensuring it’s seen first.

End-of-post opt-ins are a great place to grab subscribers. When a visitor reads your content, you can ask them to sign up to ensure they never miss out on upcoming content. By following the email list-building ideas mentioned above and providing a valuable incentive with prominent subscribe opportunities, you’ll find it easy to build a new audience for your email marketing campaigns.

Step 3: Select the Type of Email Campaigns

There are different types of campaigns depending on the goals of your business. You can send an email newsletter, a regularly distributed email campaign that is generally about one main topic of interest with tips & stories.

You can send a marketing offer email which is an essential campaign to drive direct response. It is a campaign showcasing some of the latest stock and encouraging people to purchase. Also, offering a discount or special promotion on your products or services includes a direct call to action for people to click-through to your website and make a purchase.

You can send an announcement campaign; an email sent to your subscribers and existing customers announcing a new product, feature, or service to keep them up-to-date. While sharing information is the primary goal, email may have the added benefit of driving people back to your store or website where they can make a purchase.

You can send an event invitation email, a campaign designed to increase awareness of your event and encourage people to attend with the details, date, time, and location of the event.

As mentioned before, the type of email campaign you send depends entirely on your goals with email. If you are looking to drive direct sales, then sending marketing offers and announcement campaigns will return the best results.

Suppose you are simply looking to keep your existing customers up-to-date on the latest projects, products, or developments at your company. In that case, sending a regular newsletter will be the best way to achieve that.

Step 4: How to Create Your First Email Marketing Campaign?

After deciding your goals, building a bit of an audience, and selecting the type of campaign you will send, it’s time to start building your email.

Make your Campaign Easily Readable

Sending a long, text-heavy email campaign isn’t the best approach. You have to organize your emails to help draw people into reading your content while guiding them toward the email’s call to action. This allows you to ensure your campaigns grab people’s attention and get a high click-through rate.

Use Images and Visuals to Boost Engagement

As both video and images are more eyes catching. They’re also more memorable and help content stand out. People can recall visual range up to three days later than text-based content.

People also follow visual instructions better than written instructions, so it’s a good idea to use visuals when directing your readers to take the desired action.

Personalize Your Email Campaigns

Your readers are most likely to respond to content that is most relevant to their interests. Start by adding their name in the subject line, and then customize campaign content depending on their needs and interest.

Make Sure Your Campaign is Relevant to Every Subscriber

It would be best if you categorized subscribers into different list segments. List segments make it easy to choose what content to send to which subscriber. When you can personalize content and make it more relevant to a specific group, you improve response rates. The segmented and targeted emails can generate higher email revenue.

Here are some standard email list segments you can create to increase click-through in your campaigns and plan more targeted content based on those segments:

You can sort subscribers based on their locations for promoting store-specific information and targeting specific markets while ignoring out-of-location subscribers where the message wouldn’t be relevant.

You can use demographics for customizing campaign messaging based on age and gender.

You can segment users based on the market/industry interest to avoid sending the same email to everyone. Instead, tailor the message to industry/product/market-specific content.

You can segment subscribers by past open and click-through behavior. Study behavior to determine what content works best for specific segments to customize future campaigns.

You can create campaigns specific to subscribers who fall within certain stages of your funnel, like sending a campaign only to those subscribers who are more than 50% through an auto-res-ponder series.

Make Sure Your Campaigns are on Brand and Build Trust

Must align your email campaigns with the colors, fonts, and branding you use across all your other customer touchpoints so that your customers have a consistent experience with your brand. By applying these campaign tips to your email, you’ll be able to create and send a campaign that captures subscribers’ attention, presents them with relevant information, and makes it easy for them to understand.