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Introduction

The marketing which utilizes online and internet-based digitalized components such as mobile phones, laptops are said to be digital marketing. This marketing strategy uses these digitalized components to promote their products via email, Facebook, Instagram, and other social media.

Tihalt Technologies changed the minds of consumers to go digitally to buy all products. Digital marketing was started in the year 1971 by Ray Tomlinson he sends his first letter through email and it allows all people to use email to send letters. It is a type of Digital Marketing Strategy; however, Digital Marketing gets famous in the year 1990 and this is the year the very first search engine was introduced and that changes everyone’s views on Marketing by this the Fate of marketing has changed.

Now a day the Digital Marketing has been done through artificial technology (A.I) that has to become a trend all over the world. All companies become more competitive to prove they are still in process of achieving success. People marketing products through various digitalized components and the most popular among them is e-commerce.

We tend to help all the customers who want to reach the target by attracting more audiences through online visibility. Best among digital marketing companies are the best digital marketing company in Bangalore; they fulfil all customer’s needs and reach the customer’s target in time by attracting more audiences compared to other firms. If you want to try digital marketing technologies is going to be your best shot in the arm and you can learn everything about digitalized marketing in Tihalt and how it changes its personalization according to the perspective year.

Digital Marketing Trends You Can’t Ignore in 2020

There are many ways to market their products digitally and some of them are as follows:

Artificial Intelligence

Many peoples don’t realize that the year 2020 is the best shot for companies to achieve artificial intelligence according to their performance. Surely, the future of global companies and simple business depends on Artificial Intelligence (AI).
Now day Artificial Intelligence is dominating many companies to achieve their goal. And Also Artificial intelligence acts as a major role in all businesses nowadays. So it is the heart of all global companies. By realizing that artificial intelligence is everywhere and it is in everyone’s daily life, the people are acting according to it. When the people open Facebook, Instagram, and other social media, the AI is active and acts according to the user’s interference.

For example NLP tools, Social media marketing, Manufacturing Robots, virtual reality, Knight Scape K5 robots, etc.

Programmatic Advertising

Programmatic advertising uses Artificial Intelligence automatically to display automatic ad and it helps to target many more specific customers. Programmatic ad buying can be done by this programmatic advertising. Programmatic advertising is the easiest and efficient way of ad buying. Higher conversion and lower costs can be done by this method. 

In 2020 the programmatic ad buying reached the percentage of up to 86.2%. This is calculated according to the e-marketer. Now a day the digital ad advertising has become the face of Digital Marketing.

Tihalt Technologies focuses on the key impact area and the Tihalt uses programmatic ads for your brands to achieve positive results. Five steps are showing the work of programmatic advertising and they are as follows:

Step 1: Someone should click on any webpage.

Step 2: An ad impression for auction must be published by the publisher of the web page.

Step 3: Many ad advertisers try to achieve an impression for their ads and you must hold a market place for the auction of your ad.

Step 4: The advertiser whose ad has more impressions wins and he owns the right to display his ad.

Step 5: Now the ad must be delivered to the respective customer. Step 6: Now the customer will click and view the ad.

Step 7: Then the advertisement will be converted to sales and profit by the advertiser.

Chat Bots

In 2020 Digital Marketing world chatbots are going to play a major active role. These chatbots are based on AI technology and it is used for instant messaging. It is used to chat with visitors or to customers that we dealt in real-time.

For example e-commerce chatbot, customer service bot, AI chatbot, Facebook messenger bot, etc.

Facts about ChatBots

• In 2020, the chatbot powered up to 88 per cent of public service.
• In 2020, $10 million per annum will be saved by Chatbot’s overall businesses. Chatbots will help companies to attain their goal.
• In 2020, the chatbots will dominate 80% of businesses globally.
• In 2020, more than 60% of customers will tend to choose to message as their key to transmit with online business or brands using chatbots.

Personalization

In 2020, the personalization of contents and personalization of products must be the key to survive in digital marketing. If a company doesn’t personalize its content then the customers will get annoyed. The report says that more than 63% of online customers getting rapidly annoyed due to the absence of personalization.

On the other hand, the digital marketing company in Bangalore offers personalization and more than 80% of customers willing to join this marketing company.

For example video, digital advertising, email, social media, etc.

Social Messaging Apps

Social messaging apps like Facebook, Instagram, and WhatsApp are the best way for marketing products digitally. More than 60% of the total population are using those apps and many companies use these mediums to advertise their products and contents. 

For example, WhatsApp, Viber, Line, Instagram, We chat, etc.

If you are thinking that these apps are used only to message, then see the survey below.

• Facebook users are increasing day by day and approximately for a month, Facebook has been used by 1.3 billion users.
• Every month approximately 10 billion Facebook messages have been emitted among people and businesses.
• More than 1.6 billion existing users are there in WhatsApp and more than 55 billion WhatsApp messages have been sent.
• More than 1.6 billion existing users are there in WhatsApp and every day more than 55 billion WhatsApp messages have been sent.

Conclusion

The above five trends tend to be the best trends and you can’t ignore them in 2020. So make use of these five trends Change is the only thing that can’t be changed other than that everything will be changed according to the technology. Like companies also changes their way of marketing through a digitalized manner. In these modern days, the use of technology has grown higher and the higher technology usage forced the companies to develop their existing technology, thus the old technologies have been replaced by new technologies. Same like this the bound of traditional marketing’s are no longer available and it has been replaced by digital marketing.

Introduction of Static Websites

Websites that contain stable contents that are displayed using web pages are known as the static website. Here all pages are encrypted using HTML and those WebPages displays provide the same information to all visitors. Dynamic websites require much web design but the static website doesn’t require any web design. That’s why static is the very basic type of website which is very easy to create.

Static Website/Webpage is otherwise known as a flat page. According to Wikipedia, A static website is a web page that can provide exactly all stored information to users. A static web page is a kind of only way to publish the contents on the internet on the lead to CGI. Most of the network originators are way too familiar with static web pages.

The reason why you should go for a static website is mainly because of the security they have. There are many website development companies all around the world among the best website development company in Bangalore provides you with better security and they uses encrypted HTML to display webpages. So that you can attain more reliability and speed while using search engines.

In Tihalt Technologies, the programmers who used to design static web pages are very experienced and they work for big teams. This is the best quantity they have in their designing company. By working as a team they can easily exchange their designing knowledge to their fellow workers. So it is very easy for them to design websites using encrypted HTML codes. 

Details About Static Websites

In the early stage of the internet, static websites are the only sites that can be consistent. The first initial static website was created on August 6, 1991.

Static websites are created to display the same information to every person using their web pages. This is the main reason for the creation of static websites. But nowadays the users on the internet have grown extremely so Tihalt Technologies is developing a vast amount of static websites to avoid network traffic.

Static websites are built and maintained using static site generators. The Static web site generators fundamentals are very simple and easy. The static website generators take in vital content and designs and output static HTML, CSS, Javascript files, etc.

Static Sites Generators are used globally throughout the world. And there are more than hundreds of static website generators are used literally.
Most of the Static site generators have many common qualities and they are as follows:

• Most of the static website uses more than one templating languages and this act as a key part of building a layout theme in our static website. Example: liquid, handlebars, etc.
• Static website generator uses more than one lightweight markup language which makes the static website easier to write any content using pro editors. Example: Markdown, AsciiDoc, etc.
• Static website generators run through several command line provided by the developer. Though it runs via several commands it has become more complex to add GUI in these website generators. Example: Terminal or command prompt

The website development company in Bangalore encrypts the static website page using HTML codes and provides you the excellent service in all ways. Tihalt Technologies uses these static generators to develop and maintain static websites to avoid network traffic.

Examples of Static Websites

The major examples of static websites are as follows:

• Documentation
• Developing Cache
• Website presentation
• Communication cache-scrapping buffer
• Forms
• Newsletter Contents
• Disaster page
• Recovery from disaster status
• Landing page/scales
• Blogs.

These works can be done in Tihalt Technologies websites in an easier and simplest way. The most usual example of a static website is to develop a webpage in the absence of a rear-end. Blogs, documentation, and website designing are the most regular usage of static websites. By using generators or scratch the writing of Blogs and documentation becomes easy.

The static websites use HTML webpages as their cache to avoid usual data traffic and to improve the performance of the website. Some examples showcase the exportation of dynamic content into static webpages.

HTML architecture generator is still used by craigslist which means if an existing user adds or updates the content within the respective website; the disk will show a new HTML fine as opposed to the dynamic website.

Tihalt Technologies has many partnering companies among them the best website developing company provides description too many products available on static websites.

During Holidays, Christmas, summer vacation, and black Friday the traffic was on its peak and it’s become a nightmare and bliss to the DevOps. So the salespersons use static websites to tackle this situation and use those websites as their main landing page or sales banners.

Newspapers, Sports results, Historical events, newsletters change its content day by day unlike this there are some HTML webpages that do not change its content.

There are many static websites CMS across the globe. This static website CMS uses a static website generator to generate its content. Among them, five CMS is considered to be the best. They are as follows:

• Netlify CMS
• Site Leaf CMS
• Publii CMS
• Dato CMS
• Forestry CMS

WYSIWYG is an app that allows the non-existing users to add or update the contents on a static website. Netlify, with the help of this app and Static website generators, updates its content. Thus Netlify acts as an open-source of tool to update static web pages.

Meanwhile, site leaf CMS uses API as a source to update and integrate its content within the website. A clean admin interface can be provided by this CMS.

Publii is a website developing app used by desktop users to develop static websites rapidly and in a well-organized manner.

Dato CMS is similar to Site leaf CMS. It also uses API to provide an admin interface. It amalgamated with all the static site generators. Also using this Dato CMS you attain the freedom to advertise your provoked website wherever you want.

Jekyll or Hugo is the best option to develop static websites. Using these two options the Forestry CMS provides the best static websites.

Conclusion

Static Websites are the best options for you to start a website in the easiest way. I explained many myths about static websites and how they work. Above all static websites are highly dynamic. Static websites are highly recommended and are suitable for the biggest projects. The codes that are needed to start the static websites don’t change and you can run the codes anywhere you want.

Website menus are a crucial part of any website because the first appearance of any website is the menu. They not only inform people of what you have on your website but they also help in determining your website’s ranking. Good knowledge of ranking helps in enhancing site traffic and helps you in getting a better ROI. The way you curate your website menus and label the different items determines how much usable your website will be to the end-users. Being descriptive can be helpful but you should avoid format based navigation and drop-down menus. You should be intuitive and can consider using structured navigation like main and sub-navigation. Through Tihalt Technologies, you get an attractive and professional menu for your business website.

In this article, we will take a sneak-peek into the different types of website menus.

1. Standard Horizontal Menu

This is the most common design that is followed by most of the websites. Here you can get a horizontal list of the main pages and users can navigate easily. This indicates a low bounce rate and higher conversions. Hence if you are looking for higher website traffic then this may be the ideal design that you should aim to get.

2. Sidebar Static Navigation

In this category, the links are effectively displayed all-important links. The user can utilize the right side for scrolling down and the left side of getting a bird’s view of everything. Thus this provides an effective solution to the users where he can have everything at his fingertips.

3. Hamburger Menu

This menu is rather pragmatic and creates a sleek view of your website menus. This is highly famous for users due to its dynamic and subtle nature. This was initially created by the Xerox product designer and it gained huge popularity in some time.

4. Multi-media Based Menu

Here you can incorporate a lot of multimedia to improve the functionalities. This menu helps in making your website more users friendly.

5. Mega Menu

This menu offers a drop-down interface to the users. This option facilitates the user in seeing everything on one page. This provides a mobile view to the users and hence has gained huge popularity with many companies. However, you must avoid using too many items in your navigation. You must aim to limit your navigation to a maximum of five items.

6. Vertical Sidebar Navigation

This is another popular category that is mostly utilized by real estate companies.

7. Sticky Fixed Menus

This is commonly referred to as the persistent navigation bars. Here the menus do not disappear when the user scrolls through the website. This type is utilized when the highlighting points are generally mentioned in the horizontal bars.

8. Streamlined Navbar

This is a trendy way of showing the main links to the project. This category was in high demand last year.

9. Slide-out Menu

This concept was inspired by mobile UIs. Here the menu can slide from the left side, right side, top or bottom. The user generally admires the visual effects of the text or icons.

10. Footer Navigation

This is quite similar to the static navigation bar and the menu appears on the bottom of the page which sometimes creates a menu for the users.

11. Interactive Navigation

This category is in high demand and helps in maximizing revenues. The dynamic features grab quick attention controls a lot of eyeballs and help in increasing the website traffic. However, one drawback of this is that this is not fully compatible with all the browsers and devices.

For curating an interesting navigation menu you can take the help of any of the website design company in Bangalore. However, before deciding the menu you must settle on something that will be best suited for you. You should design the website menus in such a manner so that the navigation highlights your products and services. In such cases, your site will communicate instantly with end-users and you can notice higher conversions. You should also pay more attention to which items appear at the top or bottom of this list. This is commonly referred to as the ‘serial position’ some studies show that the serial position influences the attention level of the users to a considerable extent. Ideally, you must put the most important item at the beginning of the navigation and the least important items should be kept in the middle. The contacts should appear as the last item on the list.

Many business firms have excellent products or services with good marketing teams and SEO experts but it fails to increase their website conversion rate. Increasing the conversion rate helps in boosting your return on investment. So it is worth knowing the important website design tips for higher conversion rates.
Developing a good website is crucial not only to attract visitors to your page but also to convert them into your customers. Even making a small change in your website design will help to boost your website conversion rate.
This article explains the eight best web design practices that you need to implement through a website design company in Bangalore on your website to grab visitors to your website and convert them as customers.

Know Your Audience

You must know the type of audience visiting your website. Different segments of the audience have different expectations and the way they understand your content differs widely. It is essential to develop a good website design with excellent content that meets your audience’s expectations. So, you must first understand your audience type and their expectations before starting your website design. 

Add High-quality And Large Size Images

Use the images that are relevant to your website content as this can clearly express the message of your product. Usually, the website with a high conversion rate use images with the same coloring, style, and flavor for all the images. You must ensure to add fewer images which are simple, clear, and high quality for the webpage. You should never add images bland to the website. Adding high-quality and convincing images attracts more views to the website so you should be very careful when adding images to your blog or website.

Color Matters A Lot

Color plays a crucial role in website design for usability and expressing the overall view of your products or services. The use of various colors on a page can express different reactions and emotions. It is a good practice to create a different color combination of a website that promotes the emotions you want your brand to communicate.

Decrease The Page Load Time

The page load time of your website has a great impact on conversion rates. Always ensure that the page takes only minimal seconds to load since a second setback reduces the conversion rate widely. You can check your website loading speed using the tools like Pingdom and GTmetrix. With Tihalt Technologies, you can increase the speed of any business website.

Ensure Clear Branding

You should make sure to use the same design and layout throughout your website. The logos used on every webpage must be the same color and style. Branding for your product starts from slogans and, logos used on the website. Visitors judge not only the bulk text you use on the website but also the titles, layouts, and images. It is vital to consistently brand the three elements – images, layouts, and titles to reduce chaos for your readers.

Use Negative Space Properly

The space lines of text, paragraphs, and letters refer to negative space. A good website must use properly the black space when giving information. The latest web design involves strategic methods to use negative spacing effectively. Using the negative space appropriately makes the content easy for the users to understand and easy for their eyes.

Minimize User Clicks

Design a good website that is easy to navigate and allows the users to get the required details with minimal clicks. It is good to prevent pop-ups and other interventions since this will increase the number of clicks by the user to get the services or details they are looking for. Check the number of clicks for the user to reach their desired information and think about how to reduce it.

Mobile-friendly Website

The recent website templates and designs are developed by default. So they always fit automatically to all types of devices that trying to use these sites. If you are not sure of this, then you can test your website in Google’s mobile-friendly. Since most of the users are accessing the website on their mobile phones most web traffic is happening on mobile. Users face complications on filling data, read the information on small screens, and clicking interactive options on mobile. So you want to make sure whether your website is comfortable and highly accessible in all types of devices
Conclusion

Now you have understood the important website design principles you want to implement in your website design process to enhance your conversion rates. Apply these tricks through a website development company to see improvement in your website conversion rate.

COVID-19 has affected our lives to a great extent. The crown-shaped virus has spread a pandemic and has confined us within the four walls of our room. Social isolation has brought about a huge metamorphosis in the way businesses operate. Now we can see many emerging trends to cope up with the varying needs of the customers. We must not restrain our lives in washing hands and wearing masks but we need to find out better ways to manipulate the situation and to earn more profit.
Maintaining a strong web presence amidst this challenging situation may be a hard nut to crack and may require you to burn the midnight oil for achieving a better ROI

During this COVID-19 situation, it would be highly beneficial to provide immediate assistance to the public. Gaining online visibility and earn the confidence of users can be a little complex but it is not impossible to attain if you have the right strategies in place and right web design company and digital marketing company. Nowadays customers want to get services in one click and hence developing a one-stop solution for the customers will be appreciated by all. In this article, we will help you to get a detailed understanding of how to create your web presence amidst this pandemic.

Keep the information up to date and build a good brand value

It may be a great idea to keep all the information up to date so that customers can access the information Sans Souci.
Branding becomes important for every business because customers are knowledgeable and they look for companies whose online credibility is strongest on the web. Hence you must focus on building a brand value first.

Create a Social Media Account

By creating a Facebook Page> and an Instagram Business Account, companies can establish a digital presence and share important information proactively with clients. Such tools enable businesses to tell consumers who they are and what they will deliver. This becomes particularly useful as in the retail stores the working hours are limited and hence with a strong digital presence you provide more options to the customers to avail your services out of business hours as well.

Be Active Online

Did you get a website now? Yes means fantastic! No means design an attractive website through a website designing company. But you have not finished yet. Ensure that all information is accurate. When you have a news or forum site, contribute to it regularly; do not have a news section or journal if you cannot handle the daily articles. It is important to increase customer engagement to build online traffic. An inactive website creates a bad impression on the customers and hence can deteriorate your brand value. Prove that you are still in business, and show your potential clients that you care about their needs.

SEO (Search Engine Optimization): Make Sure Your Customers Can Find You

Search engines such as Google, Yahoo, Bing, or MSN will allow all of the consumers to use keywords and identify products and services. Optimizing your website for search engines with SEO Company can guarantee that such keywords are present on your website. Tihalt Technologies will boost your ranking and allow more traffic to your website. This traffic can then be used to convert regular visitors to potential customers.

Create Value

In general, the aim is to make money from your brand or business. Yet you have to create trust and be customer-centric until you can earn profits. One method of building interest is by offering free online educational material. Not only can your clients benefit from this, but through this, the visibility of your site will also increase. Focus on the pain areas and try to find out what should be done to improve things. Put yourself in the shoes of the clients and try to get more familiar with his requirement Another way to create online trust is by providing advice. You can do that by posting informative things, answering comments, and appearing on a podcast.

Google My Business Listing

Google’s company listing is an affordable and flexible forum for reaching local clients. GMB lists you on Google Maps which is one of the most preferred tools for many users worldwide. GMB lists all types of business, whether it is a restaurant or beauty salon. Customers can contact you directly via e-mail or by phone and can provide opinions through feedback, evaluations, and suggestions.

Keep Improving Using analytics

We should also track how we perform online regularly, just like we track business performance with good accounting software. If you want to create a strong web presence it is important to know to compare the past analytics and you must aim for achieving more. We need to track our progress from day 1 and continue to improve until we achieve our objectives.

You should begin by monitoring visits to the website. Google Analytics is an outstanding online website data tracking device. It gives you important information on the people visiting your homepage. You learn about their demographics, their location, their age, browser, or devices used. If you have all this information handy then you will know your customers better and can understand their needs and requirements in a better way.

Create an easy interface

Your website should have an easy interface so that anyone can access your site easily. Also, you must focus on engaging content. Remember content is king. A good content management strategy will attract more people to your website and will increase your brand value.

Analyze your results

When you start building your web presence with a few tactics, it is crucial that you analyze your findings. You should check your methods and see what works and what does not.
Start by determining which measures you are using to measure the performance. You can watch your search engine results on Google if you are working on your SEO. In this way, you can monitor the number of users, including the open and clicking patterns while you are building an email list.
Also, note that such approaches are long-term. So you need to wait patiently before you can see results. You must not be afraid of taking the risk and making new experiments.

Be safe for COVID-19 pandemic and Choose the right digital marketing company to make a strong web presence is crucial to let your present and potential customers get in touch with your business. Follow these methods with Tihalt Technologies.

Please let us know if you have any queries about your business.