Website conversion occurs when your website visitors are converted into your customers. Customer loyalty is the emotional relationship between you and your customers. When entrepreneurs create their online stores, they develop a marketing strategy that they use to drive visitors to the site.
They hire professional photographers to take high-quality product photos, launch social media campaigns, and send out email marketing campaigns. Everything appears to be straightforward and best SEO provider in Bangalore plays a vital role in improving website conversion and building customer loyalty.
There is, however, one aspect of the marketing approach that online business owners would prefer to avoid. Blogging: Blogging appears to be a difficult chore to complete. You’ll need various ideas and themes, as well as the ability to type out every word in content writing.
It’s enough to suck the wind out of your sails just thinking about it. Contrary to popular assumption, your internet store requires a blog far more than you might think. An eCommerce blog has numerous advantages, like driving traffic to your site and instilling a sense of loyalty in your clients.
As a result, you should think about starting a blog for your internet store. The different advantages of blogging for your internet brand are discussed in this article. But we’re not going to stop there. More significantly, we’ll demonstrate how you use a blog to increase eCommerce conversions.
The fact that you’ve optimized your site to manage and convert incoming traffic is crucial to your store’s success. You’ll have spent a lot of effort building and optimizing a blog to funnel this vital traffic if you don’t do this.
What Are the Advantages of Having an Ecommerce Blog?
We want to offer a clear picture of all the benefits you can obtain from starting a blog before you start. After all, we don’t want you to waste your time and money on something you don’t believe in. However, we’re convinced that by the time you’ve finished reading this post, you’ll be a believer in blogs to improve website conversion.
We understand that all you want to do is sell your stuff, but a well-designed and optimized blog will make getting items off those virtual shelves a snap. When you add a blog to your website, you may expect several benefits.
Blogs Improve Your Site’s SEO
When your online store is well-optimized for search engines, it will be recommended to users looking for products in your niche. And for anyone slogging it out on the internet, Search Engine Optimization is the be-all and end-all.
You won’t have any visitors to convert into sales if search engines can’t find your website. As a result, all online business owners devise new strategies for gaining Google’s attention.
Regularly posting posts on your blog is one of the finest strategies to do so. These don’t have to be simple sentences. These must be items that are valuable to potential clients.
If Google’s consumers find something useless, it will not be recommended to them. It’s simply bad for business. Still, have doubts about the value of blogs? Continue reading to see if we can persuade you to change your mind.
Your industry clout improves with a good blog
Assume you’re in the business of selling smartphone accessories. Wouldn’t it be great if your brand showed up every time someone mentioned phone cases and skins? For instance, a Jacuzzi is a hot tub, but not all hot tubs are Jacuzzis. However, the firm over-marketed them to the point where we now refer to every hot tub as a Jacuzzi.
We can’t guarantee that you’ll attain that level of global success, but you can certainly attempt. How do you go about doing this? Creating a blog is a terrific place to start. Blogs enable you to publish high-quality content about your products and the industry as a whole.
People will flock to you for everything related to that business if you consistently produce excellent content. As your voice becomes more authentic, so will your brand, resulting in increased eCommerce customer loyalty.
Conversion Rates are Boosted by Great Blog Posts
Who’d have guessed it? Is it possible to leverage a blog to increase eCommerce conversions? Yes, you certainly can. Many times, online customers will browse your store in search of a certain item that you sell.
However, they are unsure if they truly desire it. They Google the product, and lo and behold, a blog post you published about it appears in the search results. After reading this blog article, the potential buyer is satisfied that your product is genuinely good; it solves their specific problem. That would have been another unconverted visitor if it hadn’t been for your blog entries.
A helpful eCommerce blog persuades several potential customers to take a chance on things they might otherwise overlook. As a result, the blog postings not only increase conversions but also raise the average order value. Still not persuaded? Here’s the final shot.
Ecommerce customer loyalty is bolstered through blogs
Nothing beats having consumers who return to your online business whenever they require a product in your niche. Your marketing activities may include a customer retention strategy, which is fine.
Blogging, on the other hand, is one of the most effective tactics available. You must write interesting posts to run a successful eCommerce blog. Customers will return for additional material as a result of these engaging pieces.
The greatest method to ensure eCommerce consumer loyalty is to mix informative blogs about specific products with pieces that touch on niche-related themes. It’s also a good idea to include some entertaining enjoyable content. This type of blog keeps customers interested and encourages them to return to see what’s new.
They also share these posts with their friends, colleagues, and social media followers. What’s the result? You attract more visitors who will convert to purchases or subscriptions. If you want to be successful with this method, you’ll need to make sure your online store is set up to handle the extra traffic.
How to Increase Conversions and Build Loyalty with a Blog?
Okay, blogs can be beneficial. So, what’s next? You’re having trouble deciding what to write about in your blog. Many internet store operators confront this issue. There are lots to write about in some industries to improve website conversion.
In certain cases, though, it appears that coming up with subjects is more difficult. And, to realize the rewards of your blog’s success, you’ll need to publish new pieces regularly. We’ll sketch out some broad strokes of what you can write about and for whom you should write in the sections below.
Choose a niche to focus on
You aren’t the only one in your field who is dabbling in blogging. You’re playing catch-up since a large portion of your competitors has already gotten a leg up on you. You need to find a strategy to disrupt them because they’ve cornered a particular market segment. Find a niche market that you can serve.
You’ll be shocked to learn that some people will switch from your rival to you because you have exactly what they need. Even if your competition sells the same things as you, you may always shift your focus to a different market.
You can, for example, target customers in a specific place. Rank your blogs in that sector by optimizing them. When the locals find them, they will be able to relate to them immediately.
As a result, you’ll see an increase in conversions from this group. Using a distinct voice in your postings might also help you build a niche. Slang used in a casual, laid-back attitude can attract a younger audience.
All of this is to say, determine your target audience. Conduct market research to determine who your target audience is. Then, within that audience, build distinct niches that you may target. Customer loyalty is built through regular, consistent posts directed at this audience.
Create content that is compelling, engaging, and interactive
If the content on your eCommerce blog is interesting to the audience, you can establish a loyal following. This can be accomplished by creating items that your target market enjoys interacting with. We talked about finding a voice that your audience can relate to before.
Customers perceive your business as a part of them rather than a corporate poser pandering to their emotions when you use this voice in your content. Begin with witty and enticing headlines. This immediately grabs the reader’s attention. In addition, you should include a lot of photographs and videos in your blog postings.
A widespread misunderstanding is that posts must always be articles. Not at all. For your audience, you can create a blog that simply contains video material. After all, three-quarters of internet shoppers would rather watch a video than read about a product.
As a result, offer the people what they desire. Make sure you post high-quality videos that will leave a positive impression on your viewers. Interact with all of your posts (articles and videos). Include a comment box where your customers can talk about the content you’ve provided.
You can also provide your two cents anytime someone has a query. When you interact with your audience, they love it. This adds a personal touch to your business and increases consumer loyalty.
Create a Blog Content Calendar
You’ve identified a target market. For a month, you’ve written and published a piece every week. The blog comments have proven that the project as a whole has some promise.
As your blog increases, so does your online store’s business. You find yourself overworked, and coming up with topics to write about gets difficult. The quality of the blog deteriorates, resulting in lower traffic, conversions, and brand loyalty. By setting a blog content calendar, you can avoid this from happening.
This eliminates the last-minute panic of trying to come up with a topic for a post that’s due the next day. With a content calendar, you can plan out the subjects for the month ahead of time. The calendar also maintains track of the creation process, ensuring that you don’t finish all of the writing right before the deadline.
The purpose of the calendar is to keep you on track so that you don’t miss out on the benefits that a successful blog can bring to your business. But what should you fill the content calendar with? We’re glad you asked.
Write About Your Products
The goal of writing a blog is for your readers to find their way to your online store and purchase your stuff. As a result, writing about your items should not be surprising. Of course, you’ve previously written about them; for example, the product descriptions on your website.
But there’s a catch: only a small amount of traffic makes it to your website and product pages. A blog will bring in more visitors. Use this time to discuss the products that your audience will find once they enter the store. You can create entire posts around a single item.
You can, on the other side, use blog postings to bring new products to your line. This is your moment to persuade your audience of the significance of that fresh entry. Why not discuss things that are coming out soon at the same time?
Such blog postings generate interest in the soon-to-be-released item, encouraging your audience to check it out once it is available.
Provide useful information to your reader
Having a blog does not imply that you should spam your readers with sales material in every post. No. You should also take advantage of this chance to address the issues that your consumers are experiencing.
These types of blog posts emphasize challenges that your specialty or business faces. Demonstrate to the audience how they can solve these issues. This type of information should account for a significant portion of your blog postings.
When a brand addresses a customer’s problem, they are grateful. As a result, they always turn to it for products that address that problem. When done correctly, this is an excellent approach to demonstrate the benefits of your products.
Customers can tell when you’re in full-on salesperson mode when you publish a featured product blog post. It’s an eye-opener, however, when you expose difficulties and suggest your products as a solution. Because they believe your product is the solution, your audience is more likely to buy from you.
Allow current customers to write reviews
Take note of this. 7 out of 10 online customers will believe suggestions from strangers. If you want to use your blog to increase eCommerce conversions, you can’t go wrong with blog entries that include reviews from customers who have purchased and used your products.
Online customers may only trust strangers to a certain extent. Let’s try again with a different number. Eight out of ten customers believe that reviews older than three months are no longer meaningful.
As a result, you should publish customer reviews regularly so that potential customers always have new recommendations to help them make purchasing decisions. If possible, give customers an email address to which they can send thorough reviews.
Put them up on your blog. Even if the reviews are negative, don’t disregard them. Customers are wary of companies with spotless track records.
They get the impression that the findings have been tampered with to portray your company in a positive light. Nothing could be that good. Even if it is, some individuals will always find something to criticize.
Use social media to your advantage
You can get your blog entries in front of a lot of people through social media networks. Even if only a few individuals see the blog article, they can share it with their following, allowing your brand to reach people who were previously unaware of it.
This could increase traffic and conversions. Even more so if you follow all of the advice we’ve given you thus far. Every blog article should have share buttons with links to various social networking networks so that readers may share it with their following.
Search Engine Optimization (SEO)
If you want to use a blog to increase eCommerce conversions, make sure your target market knows about it. Customers, like everyone else, utilize search engines to find information. However, you must ensure that search engines such as Google and Bing are aware of your blog before it can be found by your target market.
As a result, you should hire a competent best SEO agency in Bangalore to manage the technical aspects of the process. On each blog post, you should also use suitable SEO practices. Begin by conducting keyword research to determine exactly what your target market is looking for.
This will give you different topics to write about. Getting your brand noticed takes a while. Therefore, you need to post great content and do so regularly. When the search engines see that people love your site, they’ll recommend it to more users, taking you above your competition.
We’ve seen how a blog can help you gain eCommerce consumer loyalty. We’ve also gone through several ways you can use a blog for eCommerce conversion to put your brand ahead of the pack. To do so, you’ll need an eCommerce blog with a link to an online store that’s ready to convert that visitor.