Website traffic refers to the number of individuals who visit your website. The number of page views and the number of unique pageviews are frequently reported by analytics software. Pageviews are the total number of times someone has visited your site, whereas unique pageviews are the number of people who have visited your site only once.
The notion is that the more traffic your website receives the more chances you have of converting visitors. However, you’ll generally find that increased traffic leads to decreased conversion rates. This could be due to the fact that your traffic isn’t as targeted – while more people are visiting your site, they may not all be highly qualified leads people are likely to buy your items.
Increasing website traffic is a common goal among many business owners and marketers, whether they run an e-commerce store or a brick-and-mortar location. Visitors to your website can learn more about your products and services, establish trust in your brand, and eventually convert into leads and consumers.
Many businesses struggle to think of fresh and creative strategies to boost website traffic. There’s a lot of misinformation out there about how to gain more visitors, which may encourage you to use the same old methods and expect different results. Here are ten tried-and-true methods for growing organic and sponsored website traffic.
Methods To Increase Website Traffic
1. Perform Keyword Research
Always include relevant keywords in your text. Keywords should be used naturally in the material rather than packed into it to the point where they distract the reader or detract from the main idea. Keywords should be utilized in the meta description, page title, URL, headers, and a few additional places throughout the text.
Keyword research may be done with tools like Moz, Ahrefs, and SEMrush. These sites show what keywords competitors are using, how frequently people search for keywords, how expensive the phrase is for pay-per-click ads, related keywords, and a wealth of other information to aid keyword strategy. Make conversation with the best SEO company in Bangalore, as they can provide important insights and conduct audits to identify flaws that hinder your site from being seen in search engines.
2. Create Memorable Content
It’s not enough to merely submit content; you must also create content that is memorable and distinct. In actuality, providing useful and memorable content is one of the most effective tactics for increasing website visitors.
People go to Google to find detailed, thorough, and accurate answers to their questions, and your content should be there to provide them. In fact, search engines index 434 percent more pages on websites with blog material than on those without. Additionally, sites that post more than 16 articles per month earn around 3.5 times the traffic as sites that publish zero to four articles per month.
The basic line is that web traffic should increase if you care about the material you create, upload often, and investigate what your audience wants to see.
3. Write Guest Posts
Guest posting on other people’s websites is an excellent way to build backlinks, generate referral traffic, and improve your SERP rankings. Before pitching a website in your business, always conduct your research. To begin, check a website’s content for quality, as well as its domain authority and guest blogging limits. Inquire about whether the publication will promote the article on social media and if you will be tagged.
4. Keep Active Social Media Pages
Social networking is quite effective for getting visitors. Here are some suggestions about how to use it to boost website traffic:
- Distribute content across all of your social media platforms (blogs, e-books, white papers, infographics, videos, etc.).
- Respond to followers, repost their stuff, and include them in your posts by tagging them.
- Make use of hashtags that are relevant to the issue.
- When new content is published, update the link in your bio to promote it.
- Change the cover photo to promote new content.
- The list should include any influencers who might be interested in the topic.
- Include compelling material to persuade people to follow the link.
- Include links to your information in your response to people who are looking for answers.
5. Use Advertising to Increase Website Traffic
Paid search, social networking, and display advertisements are all effective ways to drive visitors to your website. Users can block display ads, and the average cost per click for Google Ads on the search network is between $1 and $2, so setting budgets and targets before committing money is critical.
Starting with just one campaign and a few different ad groups that contain the terms you want to target the most is crucial when it comes to pay per click (PPC) ads, for example. Keep an eye on how people react to different terms after your advertising is up and running. One term may have merely generated impressions and not increased website traffic, whilst another term may have resulted in clicks and transactions.
6. Send Email Newsletters
Using email newsletters to promote content is an efficient technique to boost website traffic. Here are some great practises in email marketing:
- In the subject line and body of the email, include enticing facts from the document.
- Subscribers can access additional content by clicking on a link or a button.
- Examine your emails to see if they are compatible with mobile devices. Because mobile devices account for 46% of all email opens, links should be displayed right away.
- You can employ customization strategies by including the subscriber’s name.
- Use well-designed themes to make the email visually appealing.
- Different email versions should be A/B tested to discover which ones get the most opens and clicks.
7. Influencer Outreach
Influencers in the field are ready to pass on their expertise to their followers. You can reach out to influencers in a variety of methods, including:
- If your piece features the influencer’s content or study, mention it in a social media post.
- Request an interview or a Q&A with the influencer, then tag or email them once the content is live. They’ll probably certainly tell their friends about your material.
- When advertising the article on social media, create a round-up with many influencers (e.g., “10 Experts Predict Small Business Trends for 2020”) and tag each of the participants.
- Influencers can be compensated for promoting sponsored material on their social media pages.
- If you don’t know where to start, utilise tools like HypeAuditor and BuzzSumo to find the right influencers in your sector, or pay a digital marketing agency to do it for you.
8. Make a useful industry tool or piece of content
Providing something useful to potential customers is an excellent strategy to boost traffic. We built a free editorial calendar template for anyone to use at our content marketing agency, for example. We intended to provide a platform that would make developing and distributing content easier for marketers.
Create a set of tools and content that others in your sector would find useful, and then make them freely available on their websites. You can maximize your returns and develop new prospects by releasing gated content/tools (material and tools in exchange for the user’s contact information). Promoting the content/tools on relevant LinkedIn Groups or forums where people in the industry connect is another strategy to boost website traffic.
9. Submit Press Releases to Influential Publications
When it comes to marketing themselves or their clients, companies should not merely submit news releases on a press release syndication source and hope for the best. They need to promote the release vigorously and submit it to influential websites and periodicals in their fields.
When we have exciting news about a client, we send it to industry blogs and publications that their target audience reads. We’ll be able to generate dozens of new prospects for the customer as a result, as well as increase referral traffic.
10. Exchange Backlinks
There are various options for backlink exchanges with so many firms attempting to enhance website traffic. Make contact with relevant websites and offer to contribute to one of their articles as a resource. You can boost the ante by offering a reciprocal backlink swap in which you promise to add one of their links in one of your articles.
That’s exactly what we accomplished for Rainbow Muffler & Brake, one of our clients. “The Essential Road Trip Checklist for Your Car” is a blog post we wrote for them. We next used Pitchbox to find relevant websites and contacted them to see if they wanted to promote our work.
A backlink and social media post swap was agreed upon by the website WheelScene, which resulted in a 23,245 percent boost in views! Businesses that are able to discover the correct backlink exchange partner might make a significant amount of money.
Strategies for Increasing Website Traffic Today
Businesses might anticipate an increase in website traffic over time if these actions are performed. Some of these strategies will produce immediate benefits, while others may necessitate more time and effort. Experiment with multiple ways and evaluate the results to continue to make improvements.
So you’ve created your website but aren’t sure how to get people to come to visit it? You’re not alone, so don’t worry. With so much information available on increasing traffic, it’s difficult to know what will and won’t work for you. This article may not cover all of the options for increasing traffic. Rather, it offers a list of tried-and-true tactics.
There is a slew of free ways to boost your website’s traffic. However, many of these free suggestions go unheeded by business owners. Increase organic traffic to your website as the first step in getting new leads to your company. Visitors who come to your website and stay for an extended amount of time are referred to as organic traffic. They read the information, visit your site frequently, and take advantage of some of the exceptional offers you offer.
Do you understand what I mean? Let’s have a look at some low-cost methods for increasing the volume of high-quality traffic to your website.
SEO, or search engine optimization, is an important approach for improving website traffic. Search engine optimization (SEO) is the act of making your website more search engine friendly so that search engines can properly monitor it and provide information to your clients.
While SEO has evolved in recent years, it remains a vital element of owning a website. We don’t recommend doing your own SEO if you’re a tiny business. To be able to hold your SEO service accountable, you must have a fundamental understanding of SEO and for that, take aside the best SEO company in Bangalore.