Facebook Ads vs. Google Ads: Which One Works Best?


Choosing between Facebook ads and google ads can be a tough question. Finding which is right for your online business upon the different types of the checklist. Every business owner is asking one of the common questions when they’re expanding the business by using paid media. Where should I spend money to increase my business online? And another version of questions which is better for google ads or Facebook ads?

In our answer is both notable drivers for your online business and more agencies are using both incompatibilities to reach maximize their reach. Both advertising tools have billions of users and a very big data set that agencies get their paid ads in front of their target audiences. Thereafter time and money are bounded, where do you start to get the most business?

There just is not the rapid and indigent answer to the questions: “Which is best: Facebook ads or google ads”. Alternatively, we are trying to tell you which is good for your online business, keep reading.

What are Facebook Ads?

Facebook ads are one of the paid advertising systems that allow the business to serve the branded message to your target audience around the world. Facebook is a powerful social media platform for a single person and business, According to a recent report 1.6 billons people worldwide connected to a business on Facebook.

Facebook ads are an effective way to increase the brand awareness of your business and generate business leads and driving traffic to your business website.

Basically, Facebook advertising is creating and running the campaign using the Facebook ads manager tool to reach our right audience based on their location, profile data, and demographics. Additionally, you can also choose where you are like to run the ads (Facebook news, feeds, messenger, Instagram ). And finally, you can also track your ads performance like clicks, views, impressions and reach, etc.

What are The Benefits of Facebook Ads?

Facebook is a huge benefit for your business. Organic traffic from the Facebook website also one of the best solution but this is not a right time, will be talking about later. On the one hand, content marketing, email marketing, stunning website design, and organic social media Facebook ads are more important. Because billions of peoples use Facebook landing per day.

Note: we are talking about Facebook Ads, not about the boost button on the Facebook feed.

  1. Yout Audience Spend Most of Their Time on Facebook: According to the report 80% of internet users are using Facebook. That’s why every SMO Agency company is referring to create a Facebook page and increase the like to your business page.
  2. Facebook Advertising is Very Cheap: Another one of the main benefits of Facebook ads, it that’s very cheap also it’s cost-effective. For example, if you are spent 100 INR per day you can reach 1000 people.
  3. Facebook Ads are Fast: Facebooks ads work very fast, it’s driving immediate results. You start the reaching the people 1000 per day. So if you are looking for an immediate solution or generating traffic and leads for your business Facebook ads are the best solutions.
  4. Facebook Ads Drives Brand Awareness: Facebook ads are will Substantially increase your business brand awareness. This is a great way to make people aware of what you have offer products or businesses.
  5. Facebook Ads Drives More Traffic: Facebook ads are the best way to increase website traffic. you can also run the campaign if you are looking to increase the traffic to your website. Accuracy and cost-effectiveness compared to other social media platforms.

What are Google Ads?

According to the research Every second 2.3 Million peoples are searching and using google. And most of the google search result pages have ads. Google Ads extraordinarily fruitful way for driving traffic and generating business when people searching for the types of your business or products.

Google Ads (previously Google Adwords and Google Adwords express) is an online advertisement solution provider. That’s business are used to promote their product and services on Google search result pages, youtube, and other websites all over the world. Google Ads account is based online so you can create the campaign at any time. There is no minimum cost while running any ads from google ads. Also, this tool offers you can control where ads appear and set the budget.

What are the benefits of google ads for business?

Google ads allow you to show your business ads to the people who are interested to buy your product and services. Also, you can track your ads performance link clicks, impression, Etc. And one of the major benefit google ads gives you the great opportunity to reach the correct target audiences as they use multiple devices like a smartphone, desktop, tablet, Etc.

If you looking for immediate sales for your business, then google ads is the best place because google ads show your ad to the right people, and in the right place, and at the right time.

  1. Adwords works faster than SEO: Google ads and Search engine optimization (SEO) both are search engine marketing strategies to generate traffic and sales from search engine result pages. But well-optimized google ads campaign can work much faster than SEO.
  2. Increase brand awareness: Google ads are used to increase the traffic to your business websites and also is a methodical way to inform your target audience about your product and services.
  3. Reconnect with visitors to your website: One of the great benefits of google ads is remarketing with your website visitors. For example, you are providing website design services in Bangalore, peoples are found your website, unfortunately, they did not take any action, in this case, you can remind them with using remarketing ads from google ads.
  4. Earn more conversions and Maximize ROI: Google ads can use increase the conversion rather than SEO because google ads are outranking your competitor in google search engine result pages. So you are getting more business from google ads and increase the Return on investment.
  5. Measure your success: You can get valuable data from google ads including how you spend on google ads, how you are working, and clicks impression and conversion rate. Also, you can able to use the Google analytics tool to learn about your website visitors’ shopping habits.

Comparison between Facebook and Google Ads:

If you are already running Facebook ads and google ads or if you are planning to run both ads for your business or products and want to know about which ads are best for your business or products to grab details from the following chart.

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Source from: Databox


In this case, Facebook ads and google ads are work together crucially when it comes to the remarketing campaign. When you coming to where can I spend more money there is no right answer because it’s based on your ads data. You could consider which ads platform gives lower cost and which platform provides to increase the traffic and conversion to your business. Also, it’s based on your requirements if you are looking to build brand awareness you can select Facebook ads and If you want to immediate business then you can select google ads.

Tihalt Technologies can help your business with Facebook Ads and Google Ads:

If you are looking to increase brand awareness from facebook or increase sales for your services or products, tihalt technologies can help you. We are one of the best digital marketing agencies in Bangalore. We have 10 years of experience and working with 100 clients and a variety of industries.

No matter what types of ads you are interested in, we will help your business or product goals, and conversation.

If you ready to get started, contact us online for your free quote form or call us:+91 95 9758 7923  | +91 87 5498 0881

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