Introduction
The marketing which utilizes online and internet-based digitalized components such as mobile phones, laptops are said to be digital marketing. This marketing strategy uses these digitalized components to promote their products via email, Facebook, Instagram, and other social media.
Tihalt Technologies changed the minds of consumers to go digitally to buy all products. Digital marketing was started in the year 1971 by Ray Tomlinson he sends his first letter through email and it allows all people to use email to send letters. It is a type of Digital Marketing Strategy; however, Digital Marketing gets famous in the year 1990 and this is the year the very first search engine was introduced and that changes everyone’s views on Marketing by this the Fate of marketing has changed.
Now a day the Digital Marketing has been done through artificial technology (A.I) that has to become a trend all over the world. All companies become more competitive to prove they are still in process of achieving success. People marketing products through various digitalized components and the most popular among them is e-commerce.
We tend to help all the customers who want to reach the target by attracting more audiences through online visibility. Best among digital marketing companies are the best digital marketing company in Bangalore; they fulfil all customer’s needs and reach the customer’s target in time by attracting more audiences compared to other firms. If you want to try digital marketing technologies is going to be your best shot in the arm and you can learn everything about digitalized marketing in Tihalt and how it changes its personalization according to the perspective year.
Digital Marketing Trends You Can’t Ignore in 2020
There are many ways to market their products digitally and some of them are as follows:
Artificial Intelligence
Many peoples don’t realize that the year 2020 is the best shot for companies to achieve artificial intelligence according to their performance. Surely, the future of global companies and simple business depends on Artificial Intelligence (AI).
Now day Artificial Intelligence is dominating many companies to achieve their goal. And Also Artificial intelligence acts as a major role in all businesses nowadays. So it is the heart of all global companies. By realizing that artificial intelligence is everywhere and it is in everyone’s daily life, the people are acting according to it. When the people open Facebook, Instagram, and other social media, the AI is active and acts according to the user’s interference.
For example NLP tools, Social media marketing, Manufacturing Robots, virtual reality, Knight Scape K5 robots, etc.
Programmatic Advertising
Programmatic advertising uses Artificial Intelligence automatically to display automatic ad and it helps to target many more specific customers. Programmatic ad buying can be done by this programmatic advertising. Programmatic advertising is the easiest and efficient way of ad buying. Higher conversion and lower costs can be done by this method.
In 2020 the programmatic ad buying reached the percentage of up to 86.2%. This is calculated according to the e-marketer. Now a day the digital ad advertising has become the face of Digital Marketing.
Tihalt Technologies focuses on the key impact area and the Tihalt uses programmatic ads for your brands to achieve positive results. Five steps are showing the work of programmatic advertising and they are as follows:
Step 1: Someone should click on any webpage.
Step 2: An ad impression for auction must be published by the publisher of the web page.
Step 3: Many ad advertisers try to achieve an impression for their ads and you must hold a market place for the auction of your ad.
Step 4: The advertiser whose ad has more impressions wins and he owns the right to display his ad.
Step 5: Now the ad must be delivered to the respective customer. Step 6: Now the customer will click and view the ad.
Step 7: Then the advertisement will be converted to sales and profit by the advertiser.
Chat Bots
In 2020 Digital Marketing world chatbots are going to play a major active role. These chatbots are based on AI technology and it is used for instant messaging. It is used to chat with visitors or to customers that we dealt in real-time.
For example e-commerce chatbot, customer service bot, AI chatbot, Facebook messenger bot, etc.
Facts about ChatBots
- In 2020, the chatbot powered up to 88 per cent of public service.
- In 2020, $10 million per annum will be saved by Chatbot’s overall businesses. Chatbots will help companies to attain their goal.
- In 2020, the chatbots will dominate 80% of businesses globally.
- In 2020, more than 60% of customers will tend to choose to message as their key to transmit with online business or brands using chatbots.
Personalization
In 2020, the personalization of contents and personalization of products must be the key to survive in digital marketing. If a company doesn’t personalize its content then the customers will get annoyed. The report says that more than 63% of online customers getting rapidly annoyed due to the absence of personalization.
On the other hand, the digital marketing company in Bangalore offers personalization and more than 80% of customers willing to join this marketing company.
For example video, digital advertising, email, social media, etc.
Social Messaging Apps
Social messaging apps like Facebook, Instagram, and WhatsApp are the best way for marketing products digitally. More than 60% of the total population are using those apps and many companies use these mediums to advertise their products and contents.
For example, WhatsApp, Viber, Line, Instagram, We chat, etc.
If you are thinking that these apps are used only to message, then see the survey below.
- Facebook users are increasing day by day and approximately for a month, Facebook has been used by 1.3 billion users.
- Every month approximately 10 billion Facebook messages have been emitted among people and businesses.
- More than 1.6 billion existing users are there in WhatsApp and more than 55 billion WhatsApp messages have been sent.
- More than 1.6 billion existing users are there in WhatsApp and every day more than 55 billion WhatsApp messages have been sent.
Conclusion
The above five trends tend to be the best trends and you can’t ignore them in 2020. So make use of these five trends Change is the only thing that can’t be changed other than that everything will be changed according to the technology. Like companies also changes their way of marketing through a digitalized manner. In these modern days, the use of technology has grown higher and the higher technology usage forced the companies to develop their existing technology, thus the old technologies have been replaced by new technologies. Same like this the bound of traditional marketing’s are no longer available and it has been replaced by digital marketing.
