Social media marketing is the use of social media platforms and websites to promote a product or service. The essential factors are the product (the good or service), the price (what the consumer pays), the place (the location where a product is marketed), and promotion (the advertising).
Social Media Business Opportunities
- You can directly target customers with marketing campaigns.
- You can promote new products or services on social media.
- You can build brand awareness.
- You can personally interact with existing and potential customers.
- You can measure referrals from your social media activity to sales.
Social Media Marketing helps the business to build awareness between people. Every business is incomplete without social marketing, as a business enjoys a widespread presence when the target audience base is aware of what kind of business one is doing.
Types of Social Media
- Social Networking sites
- Microblogging
- Bookmarking Sites
- Media Sharing
- Community Blogs
- Discussion Forums
- Consumer Review Networks
- Social Shopping Networks
Social Networking Sites
Social Networking Sites allow users to share ideas, digital photos and videos, posts, and to inform others about online or real-world activities and events with people within their social network.
The main types of social media include big names like Facebook, LinkedIn, Facebook Messenger, and Twitter. Marketers use social networking for increasing brand recognition and encouraging brand loyalty. You can promote businesses and brand awareness through these sites which can reach a large number of people.
These sites allow people and corporations to connect with one another so they can develop relationships and share information, ideas, and messages.
They also rely on reviews and comments made by their clients. The more customers post about a company, the more valuable the brand authority becomes. This leads to more sales and a higher ranking in search engines.
Microblogging
The activity or practice of making short, frequent posts to a microblog. It can be short sentences, individual images, or video links which may be the major reason for their popularity. These small messages are sometimes called micro-posts. You can post small messages about your business on Facebook, Twitter, etc.
Bookmarking Sites
Bookmarking Websites (also called social bookmarking) allow users to save and share links to websites or interesting articles with others. This is a good solution for storing and organizing links important for us. Bookmarks are most often tagged which allows subsequent users to search for them by topic.
Social bookmarking sites make it easy for people to find websites and help you generate backlinks to your website. If you bookmark your website more in social bookmarking websites, you will get backlinks from each website. This results in a higher page rank for your webpage or website.
How do I create a bookmarking site?
- Use the address bar at the top of the window to navigate to the web page you’d like to bookmark.
- Press Ctrl + D, or click the icon on the right side of the address bar.
- In the menu that appears, name your new bookmark (A), select the folder you’d like saved in (B), and click the Done button (C).
Media Sharing
Media sharing types of Social Media are used to find and share photographs, live videos, videos, and other kinds of media on the web.
These channels will help you run well-planned campaigns to generate leads and widen your audience base. They are also going to help you in brand building, lead generation, targeting, and so on.
Community Blogs
Community blogs are predominantly websites where many authors can post journal entries in a single space and where people can respond by commenting on posts to the community blog. Global s is an example of a community blog
Discussion Forums
These types of Social Media channels are used for finding, sharing, and discussing different kinds of information, opinions, and news. They help businesses by being a top-notch resource for doing immaculate market research.
Before the entry of popular Social Media players like Facebook, these forums were the places where professionals, experts, and enthusiasts used to do different kinds of discussions concerning a variety of fields.
These are the places that provide the answers to different queries of any domain. Along with sharing information and knowing answers, these places are very impactful in advertising as well. Examples of this media type are Reddit, Quora, and Digg.
Consumer Review Networks
Customer Review networks will help you find out, share and review different information about a variety of products, services, or brands.
Review content adds great value to any brand because it will influence more and the number of new buyers to attempt your services. Reviews on these networks also act as Social Proof.
Examples of this media type are Yelp, Zomato. These types of social media platforms offer location-based review services that will help you run location-based social campaigns.
Social Shopping Networks
Businesses can use such types of Social Media Platforms for creating brand awareness, boosting engagement and selling products on some new and effective platforms.
These networks are very result-driven for small businesses and startups as they can sell their products without any land-based office or store.
In addition, they help you follow different brands, share interesting things and make a purchase on these Social Shopping networks. Examples of this type of media are Polyvore, Etsy, Fancy.
Social Media Marketing Company in Bangalore
social media marketing agency in Bangalore creates social media content out of existing content such as blog posts, videos, and events. They add captions, upload videos, add links, and determine how and what will get boosted through advertising or other methods.
They will help in growing your business. They will listen and engage with your customers. Create a positive and good brand image for your business.
There are many leading digital marketing companies and the best social media agency in Bangalore; they will make sure that you use social platforms to the maximum advantage of your brand or business.
They have strategies and goals to develop your business:
Web Designing and Optimization:
They will create your online business shop window (online website). It is the most important part of your online marketing efforts. They will go through your website carefully and ensure that every aspect of it is working to your benefit. Also, they ensure that your customers are correctly guided toward buying your goods and services.
They will add “share this contest” buttons in an entry form on a website to get more audience for your business
Creating Content and ads on popular media sites:
They use popular social networking sites such as Facebook. They will create content to bring in the outcomes, and manage your social presence. They also run highly targeted Facebook ads that can increase the visits, put you ahead of the competition, make your content go viral, and in turn generate business from driving consumers to your website.
Use of pictures and videos in a marketing campaign:
Our marketing strategy on this social media platform includes using a mix of images, videos, polls, GIFs s, and other creative outlets to create engaging and attractive content.
Business-to-business marketing (B2B):
There are many platforms for B2B marketing such as LinkedIn. Business-related content like blogs, infographics, and reports work well on this platform. They will help the business to make a commercial transaction with another.
Re-Targeting:
Digital marketing helps you in re-targeting the people who have visited your website and then left without purchasing anything.
They will help you to place a tiny piece of code on your website that drops a cookie onto the computer of everyone who visits your site. This cookie prompts you to display your ads every time people browse on the web. This will be a reminder for clients about your products or services.
Affiliate Marketing:
Digital Marketing Agencies help to get a professional blogger or high-traffic website owner to market your products to their audience.
You pay them a percentage of the profits every time you gain a sale from these sources.
Tracking Your Results:
They will monitor and measure the performance of your business every time. Use tools like Google Analytics, Google Search Console, and Google Ads to keep a pulse on your strategies and their return on investment (ROI).
Online Marketing Strategies:
Social Media Marketing Companies in Bangalore will engage in integrated digital marketing strategies to ensure you’ve got all your bases covered. For example, they will craft one great blog post and share it on social media, tweet about it, promote it on a reputable guest posting site, and even convert it into a video. They will do all possible online marketing strategies for your benefit and growth.
