Importance of Call to Action Button in Website Design

importance of call to action in website design

According to the current world, any digital product available in the market has small elements that are expected to function in a specific way. This is to make the system so smart and self-explanatory and for this, you need to pay attention to provided details. The most important part of any website design or web app especially in e-Commerce is the Call-To-Action button (CTA) just simply placing the CTA button anywhere on the web page will not address your requirement. Hence it is very important to know the features of CTA and place it at its perfect position.

Every element or let us say the button is an important part of the user interface and that explains the quality of UX/UL design and also the conversation rates on the websites. Based on the features and Usability the UI buttons on any website are different. Tihalt Technologies is one of the best website design company in Bangalore. Tihalt is here to discuss the various types of Call-To-Action buttons and their functions, importance, its business goals and its important role in the navigation. Initially let us try to understand why a professional website design company in Bangalore emphasizes CTA implementation, Placements. You should know why it is important to attract leads.

Finally, the Call-To-Action button is an important element of any user interface like it is on the web or mobile. CTA’s aim is to encourage people to move towards a particular page or screen. For eg, sign – up, newsletter or to take any action in some kind of online booking.

Importance of a CTA (Call-To-Action) Button?

Let’s see about the major importance of the Call-To-Action button, Website development companies that gives prompt responsive website design services immediately make the Call-To-Action button noticeable due to those people could not ignore but click the tab and take the necessary steps.

Here you would notice many of the Call-To-Action buttons are bold and it has microcopy with a particular Call-To-Action Text. For Example, Book Now, Make Payment, Sign up, Confirm or Contact Today which includes users to act immediately based on the button that pops up. Tihalt Technologies has explained the importance of a CTA button in an elegant way which the user can understand.

How is a CTA button Beneficial to your website?

The ultimate business expectation through Call-To-Action buttons is mainly Lead generation and that leads to an increase in the online purchase. An attractive and appealing Call-To-Action button entices the customers or users and makes them quickly click and move to the next page like filling up the information like forms or order a product online. The client should choose the best website Design Company in Bangalore for their lead generation to pick up business.

Importantly, this is a great way to lead the sales to navigate from one stage to another and guiding the user to get more about the product and service. Sometimes content writing professionals to don’t guarantee how much of user-engagement a small Call-To-Action (CTA) button. In case if your Call-To-Action (CTA) button is not placed correctly then Users will simply visit your page and just leave. People will still have a wrong notion of how a Call-To-Action (CTA) button should be and how it works, they feel that a large surfaced button is enough to fill the requirement. However, there is much more to know about the Call-To-Action (CTA) button ensuring the effectiveness of a CTA.

What Makes A CTA Button Powerful?

The Size:

The best website design company in Bangalore always has an eye for detailing and hence size is one of the important elements for them. This is one of the major tools which separate the UI elements by the importance, Call-To-Action (CTA) is important among all, its main target is to grab the attention of the users and hence designers make them stand out from other buttons that can be done by size.

Large-sized buttons can be noticed very easily. When making the Call-To-Action button visible the Tihalt Technologies designers can’t come down on the aesthetics of the design and also the other segments need to be considered as balanced to the hierarchy. It depends on a few standards of companies, for example, Apple recommends a CTA button in a mobile UI should be 44×44 whereas Microsoft suggests it should be of 34×26 pixels.

Color and Shape:

In order to make the Call-To-Action button noticeable, it is very important to choose the right color and shape which fits on the website page. According to Psychology human mood and behavior highly relay on the visual surroundings, hence knowingly or unknowingly human mind reacts to colors hence choosing the right color and shape will do a lot of wonders. Just try to give priority to the background color, the buttons background color should be contrasting so that Tihalt Call-To-Action remains different from the other UI elements.

The Position:

The placement of the Call-To-Action button is a crucial part of any website. If the CTA if positioned in the area where the users can’t locate them then all the other facts such as size, shape, color won’t work in the best way as expected. Thus placing and locating the CTA plays a vital role. Based on expert custom website design company in Bangalore, their services would be like, when a user seeks a website the foremost thing they do is scan the complete pages which give them a clear idea view of whether they will be interested in the further browsing process. Considering this move into knowledge, designers should prominently place the buttons where the users are interested in and the scanning pattern for the web pages would be done among “F” and “Z” patterns.


This plays a very important role in dictating the action of the particular button on the page, it prompts the client of the next step they can work on the important page. Microcopy usually comprises buttons, menu copy, error messages, terms conditions, and other instructions. A unique, ideal and effective Call-To-Action Microcopy is normally short and powerful that usually grabs the user’s attention.

Key Takeaways:

CTA buttons on the website are the most powerful elements that are meant to drive leads and sales on any business. That could definitely encourage good online conversion and gives more sales. If you have outsourced your website to best website designing company in Bangalore or Especially in Tihalt Technologies, Definitely you can rest assured of this crucial part of your project designing.

Tihalt experienced designers pay deep attention to the given project and they make sure the CTA button on your site and each product are prominently placed to get the user’s attention ASAP.

Related Posts

Leave a Reply