What does SEO mean? 7 things every Marketer should know

SEO Search Engine Optimization

SEO is the process of taking steps to help a website or piece of content rank higher on Google. It means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.

The Part of the SEO process is using keywords: words and phrases that describe what your content is about.The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be in that space. If you want anyone to find your stuffs on your website, you need to rank above all the other websites. It’s not easy, but that’s what SEO marketing is all about.

Two equal important paths of SEO: on-page SEO and off-page SEO

On-page SEO is about building content to improve your rankings. You have to include keywords into your pages and content, you have to write high-quality content regularly, making sure your metatags and titles are keyword-rich and well-written, among other factors.

Off-page SEO is the optimization happening off of your website itself, such as earning backlinks. This part of the equation involves building relationships and creating content people want to share.

 Strategies of SEO

1.Your Keywords

Keywords play a major role in SEO. In fact, utilizing the right keywords can make or your SEO strategy.

  • You have to make a list of important, relevant topics based on your business.
  • You have to fill your topic buckets with keywords.
  • You have to understand how Intent affects Keyword Research and Analyze Accordingly.
  • You have to Research related search terms.
2.Write High Quality Content

You have write valuable content which includes content that answers the questions that your buyers have, provides them with insights they can use, and educates them so they can be better at what they do. Remember to use appropriate keywords naturally, within the great content you are creating. 

Do not add keyword terms over and over again in your content, in your Meta tags, in your Alt descriptions, etc. You have to keep it real—you are writing for a person.

3.Use Keywords in Your Website Page URLs

You should your keywords of your products on your online website. You should not overlook your page URLs because they’re important for your SEO. Thus you have to research your keyword from your website. You have to focus on the most common and most searched appropriate keywords.

4.Ways to check search ranking

There are a many quick and easy (and free) ways to check search ranking. One is to use Google Ad Words Keyword Planner. Simply enter your keywords to get an idea of how popular they have been historically in terms of search volume. You can also use Google Trends, which is a truly fun site to explore. Compare different keywords to see a quick graphical comparison of interest over time.

5.Don’t Overlook Page Titles

You have to create engaging and interesting titles for your web pages. Make sure they grab your target market. You have to shorten your title, you have to think what your visitors want and you have to focus on what to highlight in your page. You have to decide yourself that what benefits they will get from the content on your page and why should they care to visit your page. Once you have that nailed, use strong words, and use little alliteration for fun.

6.Review Every Page for Additional Keyword Placement

After creating high quality content that your target market needs and now you have attention grabbing headlines to engage them and encourage them to read further, go back and review everything you wrote. In your review, look for additional places where you can naturally place keywords. You can switch a sentence around to place a keyword and key phrases before keywords.

7.Improve User Experience

Beyond your website content, your website must have good user experience because is becoming more and more important in strong SEO rankings. You have to check whether your website is doing its right job “During the last two years, Google has evolved to place much higher emphasis on sites that deliver quality user experiences across platforms and devices.

Best SEO Agencies in Bangalore

Listed below are the functions of SEO Agency:

  1. Management of On-page and off-page SEO

A SEO Agency manages on-page SEO which refers to the elements of your website that you have direct control over, like linking structures, formatting, proper use of headers, and so on. They also manages off-page SEO which refers to things like link building, outreach, and anything else that you can’t directly control through your website.

2.Technical SEO

SEO agency checks all the technical needs of SEO which refers mainly to the architecture of your website. It includes things like: 

  • A clean linking structure
  • Proper use of header tags
  • Properly implemented 301 redirects
  • Page load speed
  • Mobile-friendliness

These are very basic elements that must be set up correctly so you can build your SEO strategy on top of a strong foundation. Many of them can be fixed during an initial site audit.

3.Keyword research

SEO agencies help to find the right keywords for your business. They will research a lot to get proper keyword. Search volume, level of competition, and user intent are just a few of the qualities that good SEOs take into account when doing keyword research.

4.Content creation

The SEO agencies goal is to create high quality content that other people will link to, either naturally or as a result of outreach.

They will help to get a Proper content for your business. It can be hard to consistently publish content that adds value to your website, and the whole process is governed by keyword research and proper technical SEO.

5.Competitor research

Competitor research involves monitoring the backlink profile of competing websites in order to identify link opportunities, looking at the sites that outrank you for specific keywords, and checking in on competing websites in general to see what kind of content they’re making and how they’re promoting it.
Thy will keep an eye on others in your industry. And they will make sure you don’t fall behind.

6.Prevent negative SEO 

SEO agencies prevent bad backlinks that can hurt your site’s rankings
It’s very important to keep track of incoming links to your site, so the bad ones can be removed via disavowing through Google, or by politely asking the linking websites to remove them.

They will also manage the titles of your website, make sure they are short enough and do not over look. They will review pages of your website to add keyword phrases naturally.

7.Checking search ranking

They will check the rankings of your website in the search engine such as Google using different tools. They will take such measures to increase the ranking of your website.
They will keep track on how many customers visited the website and how many have searched your website.
Thus, they will help in getting more traffic to your website, also increasing brand awareness and sales.

What does SEO Company offer?  

An SEO company offers search engine optimization services to businesses to help them improve their visibility online. Search engine optimization is the process of making changes to your website design and content to make your site more attractive to the search engines.

Here are the services of SEO Company:

Technical SEO

They will research and audit all the aspects of your websites. And they will do all possible works to make your SEO campaign successful.

On-page SEO

They will research keyword and phrases and implement them in the website.
They will check the key word performance regularly and all do the tasks related to On-page SEO.

Off-page SEO

They will create backlinks for your websites.  And develop your website to rank higher in organic searches.

Local SEO

Local SEO is essential for the website of your business to show up in local searches, especially in mobile devices.

International SEO

They will increase the visibility and rankings of your business on search engines for users in other countries.

eCommerce SEO

They will use right shopping keywords and helps you to reach your products and services across to the right audience. Also helps to get more traffic and engage people to your website.

Mobile SEO

They will optimize your website across mobile and tablet devices.

Migration SEO

They will improve your platforms daily and change the contents of your website regularly to match the needs of day to day life. This is called Migration of SEO.

SEO Audit

They will perform SEO Audit to check the performance of campaigns. Check what is lacking and plan the implementation of technical SEO, on-page and off-page SEO, etc., for long-term success.

Therefore, by applying strategies of SEO and getting help from the SEO Agencies or Hiring experts from SEO Company you can achieve success in the world of social media.


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